Escolar Documentos
Profissional Documentos
Cultura Documentos
“The Mercenaries”
ISB, Hyderabad
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Opportunities Threats
O T
•No Indian platform players •With 3G, mobile operators may jump
•LBS still a nascent market into the market with their own
•First mover advantage targeting 3G services
and smartphone market •This may divide the network of
•Ability to leverage the diversified enterprise accounts who are
sponsoring rewards and paying to
advertise
•Telecom operators may take greater
advantage of the 3G market
Social Media & Software
Evolution
•The location - enriched with additional
information referring to the relationships
between the physical object and the other
objects in its surrounding area.
•Social network analytics is where the basis for
monetization will emerge
•Location-enhanced services need to put the
“why” at the forefront of their user experience.
•Context will center on observing patterns,
particularly location, presence and social
interactions.
•
•
The LBS Ecosystem
• Two-way integration
between the sites
would be
advantageous
Challenges to LBS Adoption -
India
Challengers Leaders
Ability to
Execute
G G
F
Completeness of
vision
Directi needs a differentiated platform to disrupt the Indian market
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•
Directi presents…
Drop anchor… and High Five!
• Drop Anchor
– A simple check-in
• Drop Anchor… Give High 5!
– Check-in along with
your friends and
earn more points
• Holler!
– Say something about
the place, food or
just you
• Take a snap
– Take a snap and
upload
• The special Ahoy!
Challenge
– Place-specific
challenge that
earns max points
• Rewards
Cometh the application, cometh the
features
Cometh the application, cometh the
features
Applications to start the rush…
And some more…
What’s in it for Businesses
• Comprehensive
Analytics
Dashboards
•
•
• Individual & Social
Network Analysis
•
•
• Extensive Publicity
from Challenges
that leads to
greater footfalls!
The Network Effect
•marketing effect!
•
Advertising
Online Advertising via Google, Facebook and
Blogger.com
Advertising
Business Affiliations : Tie – Ups!
• Tie up with eminent shows like The Amazing Race and Second life that
enhances
•the location networking! The participants and viewers are Ahoy! Users
GOA
Advertising
Offline Advertising
The “Locations” will advertise Ahoy! via:
Hoardings outside malls, Banners in shops, Brochures for Retail
Chains, Table Tents & Ahoy! Special Menus in Restaurants.
Ahoy! Users
ask for special
discounts.
Advertising
Public Relations
We will have the local
newspapers, national
newspapers and magazines
cover the Ahoy! events and
interviews of the winners.
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