Escolar Documentos
Profissional Documentos
Cultura Documentos
Report Preparation
and Presentation
Figure 3.2 Research Design: An Overview
Opening Vignette
Experiential Learning
Exploratory Research
Be a DM!
Table 3.2
Opening Vignette
Experiential Learning
Descriptive Research
Causal Research
Be an MR!
Fig
3.7
Tasks Involved in Research Design
Be a DM!
Formulation
Fig
3.8
Application to Contemporary Issues
International Technology Ethics
Figure 3.2 Research Design: An Overview (continued)
Opening Vignette
Experiential Learning
Research Design
Exploratory Research
Design Conclusive Research
Design
Descriptive
Causal Research
Research
Cross-Sectional Longitudinal
Design Design
Uses of Exploratory Research
Descriptive
Studies
Consumer Market
Sales Studies
Perception Characteristic
And Behavior Studies
Studies
• Pricing
Cross-sectional and
Longitudinal Designs
• A cross-sectional design involves the collection
of information from any given sample of
population elements only once.
Cross Sample
Sectional Surveyed
Design at T1
Same
Sample Sample
Longitudinal Surveyed also
Design at T1 Surveyed
at T2
Time T1 T2
Uses of Casual Research
• To understand which variables are the cause
(independent variables) and which variables are
the effect (dependent variables) of a phenomenon
• METHOD: Experiments
Figure 3.7. Some Alternative Research Designs
Exploratory
Conclusive
Research
(a) • Secondary Data Research
•Descriptive/Causa
Analysis
• Focus Groups l
Conclusive
(b) Research
•Descriptive/Causa
l
Conclusive Exploratory
(c) Research Research
•Descriptive/Causa • Secondary Data
l Analysis
• Focus Groups
Figure 3.8. Tasks Involved In a Research Design
Construct a Questionnaire