Welcome to the

DÖHLER Gulfood Seminar

 Innovation is Blue

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 What makes innovations blue?

... Blue like the sky

- no limitations in creativity

... Blue like the oceans

- permanently on the move – old structures

disappear and new are formed

... Blue like

- simply the most popular colour

... Blue like

- Döhler

3 Source: Döhler Market Intelligence & Research

 What makes innovations blue?
success factors of „blue“ innovations

Know where you

come from
In the right
packaging Know what your customers
For an Know who you are think of you
acceptable
price Offer a great
concept! Stay recognisable Adapt change
Within the right Be creative
distribution partners
Be different Be innovative
Be surprising
With a real innovation
Know your competitors
Be a Wow!
Communicate
Choose the right
communication tools
Know how to reach your
Offer a perfect taste Be quick consumers

But not too fast

Meet the taste of
Know how to
your consumers
position this
perfect taste
4 Source: Döhler Market Intelligence & Research
 Trends are linked to each other in a complex system

no additives/ Responsibility
preservatives
Organic
Ideal of beauty

Beauty Naturalness
Isomaltulose
I am too fat
no/
reduced sugar
Zero
Obesity
Beauty, Weight Control
Wellness
& Health Wellness Glycemic Index
Doc Morris
Cost explosion
for health system

Health Culinaric illness prevention

Antioxidants
Self medication ORAC
Superfruits
5 Source: Döhler Market Research
 Welcome to Döhler Dubai
Center of Exellence To be completed by March 09

• Application
• Local R&D
• Sampling / 24h service
• Customer Service

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 Agenda
22.02.2009

09:30 Registration & Welcome

10:00 Opening : Innovation is Blue

Stephan Petroschka, Managing Director DME
Rene Krebs, EAME Director, DÖHLER

10:15 The Juice Paradox

Kees Cools, Executive Director - DÖHLER

11:00 Innovation at Alko

Rob Hartong, ALKO

11:30 First Tasting Session

12:00 Facing the Middle East Threat:

Beverage Concepts against Diabetes and Obesity
Dr. Alexander Smerz: Executive Director DÖHLER

12:45 RULAND Engineering & Consulting

Setting Unique Standards Custom Made Food &
Beverage Processing Solutions
Dr. Uwe Bierman, Ruland Engineering

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 Agenda

13:15 Second Tasting Session + Lunch

15:00 FCOJ for the Middle East Market

Alex Marie Schuermann, Citrovita

15:30 Customized Fruit Preparation

Jaume Edo: Technical Manager Expafruit

16:00 Third Tasting Session

17:00 Conclusion
Stephan Petroschka, Managing Director DME

17:15 Departure to the

Gala Dinner / Atlantis, The Palm
Cocktails & Dinner