Information for Functional

Departments of Pharma
Presented By:
Nida (49)
Riddhish (38)
Pratima (32)
Shweta (59)
Sneha (08)
 Functional Departments
HUMAN
MARKETING RESOURCE
MANAGEMENT MANAGEMENT

FINANCE AND PRODUCTION

ACCOUNTING MANAGEMENT
MANAGEMENT

RESEARCH AND
DEVELOPMENT
 Functional Department

Stratergic
Level

Marketing
Management Operation
Level

Tactical
Level
 Marketing Management
Stratergic
1.Promoting medicines at
international medical
conference.
2.Advertising the medicines at
national television on ZEE TV.
3.Distributing 10% of new
medicines launched as free
samples to doctors.
4.Sending team of salesman to
hospitals in various states to
promote medicines orally.
5.Changing the logo of company
to attract more customers and
giving advertisement at
national level in Times of India
newspaper for the same.
Tactical Operational
1.Sales campaign to be 1.Promotion of medicine done
held, their timings and by giving customers fliers.
place. 2.Promoting medicines by
2.Which team of salesman oral recommendations of
sends data to doctors? people.
3.What kind of gifts like 3.Calling (phone) customers
weighing machine can and keeping them updated
be given to doctor for of our products.
promoting our medicine. 4.Doing door to door publicity
4.Sending mails to of medicine.
customers of our 5.Distributing free samples to
quarterly reports. doctors.
5.Giving 10% discount on
bulk purchases to  
promote more purchase.
 Functional Department

Stratergic
Level

Finance
Management Operation
Level

Tactical
Level
 Finance Management
Strategic Level Tactical Level Operational Level

1.Prices of B.P (Blood  1.In current month 100000  1.Daily sales of the 

Pressure) medicine to  cash on hand. company like around 
be reduced by 15% in  2.10000 Rs. Towards  15000.
international market. monthly expenses of  2.Credit sale occurred in 
2.Deciding to collect funds  the company like  a day.
through public issue. electricity bill. 3.Daily profit and loss 
3.Reduce share prices of  3.Allow credit to customer  analysis.
our company by 15%. and payment status of  4.Get financial report 
4.Decide to give 10%  medical shops to which  which shows daily 
interest to share  we supply. position of company.
holders or bonus. 4.Payment of 10000 to be  5.Items returned back on 
5.Deciding budget to open  made to supplier. daily basis.
new branch of  5.Giving 10% discount to 
company  customers after period 
internationally (in  of 6 months.
Dubai).
 Functional Department

Stratergic
Level

Human
Resource Operation
Management Level

Tactical
Level
Strategic Level Tactical Level
1.Labour laws implemented  1.Job allocation according to 
internationally needed to  the expertise of 
be implemented by  individuals.
company. 2.Type of training to be 
2.Giving training to managers  provided to workers to 
of our company. increasing production.
3.Setting Recruiting norms  3.Solve customer complaints.
and criteria for recruiting  4.Criteria for recruitment of 
CEO and MD of the  consultant and hiring of 
company. trainers.
4.Forming new Policy to be  5.Conduct motivating 
followed by recruitment  Human
Resource sessions to boost the 
board. employee’s motivation.
5.Legal actions to be taken on  Management
breaking the bond or 
violating any laws.

Operational Level
1.Daily attendance of employees to be checked.
2.Daily shifts of employees like night or part-time.
3.Daily report of duties allocated and done.
4.Conduct motivating sessions for workers.
5.Conduct health check-ups for well being of 
workers.
 
 Functional Department

Stratergic
Level

Production
Operation
Management Level

Tactical
Level
Production Management
Strategic Level
1.Determine optimal levels of inventory of B.P medicine.
2.Variety of ranbaxy medicine reduced from inventory as 
overstocked.
3.New Machinery bought of Rs.200000.
4.Decide maintenance contract for machinery of Rs20000.
5.Increase the production 10% in-terms of overall production.

Tactical Level
1.Determining optimal reordering levels.
2.Expiry date of raw material.
3.Controlling high level of inventory of ranbaxy medicine.
4.Deciding temperatures for medicines to be kept in.
5.Deciding on monthly basis goods to be sent to stores and goods to 
be kept in go-downs.

Operational Level
1.Daily raw material intake.
2.Regular maintenance of machinery.
3.Daily production is tracked.
4.Raw materials to be stored in proper temperatures.
5.Excess and deficient items (medicines) received. 
 Functional Department

Stratergic
Level

Research
Operation
& Level
Development
Tactical
Level
 Research & Development
1.New medicines launched by competitors and getting its review.
2.Which type of disease found in the people this year and from that make new vaccination for that 
disease?
3.Type of medicines sold maximum in last 5 years like metabolic.
Strate 4.Determine which region buys highest medicines from us and accordingly plan opening new branch 
gic of company there.
5.Which packaging style attracts the customers more and accordingly designing new ones.

1.Decide their expiry date according to content of medicines.
2.According to content of medicine to decide their temperature.
3.Decide the sales according to promotion activity carried out through various media.
Tactic 4.Analyze type of customers and their demand and accordingly change the production planning.
al 5.Determine duration of raw-materials getting spoiled ,finding their reasons due to temperature etc.

1.
2.Daily Sales analysis by customers.
3.Daily Sales analysis by regions.
Operatio
4.Daily Sales analysis by Sales persons.
nal5.How much targets have been achieved by each sales person on basis of the area of work allocated?
6.Analyzing the production levels that they are according to the target and what to do in achieving those daily targets.
 T h a n k y o u !! !!

Any Questions??????????????????????????