c

c


 

 is the application of project
management to the creation and development of
festivals,, events and conferences. Event
festivals
management involves studying the intricacies of the
brand, identifying the target audience,
audience, devising the
event concept, planning the logistics and
coordinating the technical aspects before actually
executing the modalities of the proposed event.
Post--event analysis and ensuring a return on
Post
investment have become significant drivers for the
event industry
 
c
he objective of the research is to find
the image of the company & how the company is
working for entertainment source among the
customers.

c
   
 
c
   
 
a o study the present industry trends and analyze the
potential of event management industry.
a Analyzing the Market strength of different event
management company
a Identifying potential market for launching new product and
increasing clientage of the company.
a Determine that how these companies promote other brands
a Analyze the current market condition.
a Study the size of the events in terms of budget and the
gathering.
a Growth rate of industry.
 ÊESEAÊ
ME
DGY
The methodology followed for the research:
a rimary Sources :
Primary research detailed discussions
with event management firms and the corporate
clients. Subsequent additions were made to the
interview schedule to suit the specific events under
study.
a Secondary Sources :
he Secondary data are those, which
have already been collected and being processed
through the statistical process.
he secondary information was
gathered from various marketing journals and books
on event marketing, sales promotions and publicity.
Daily newspaper reading in order to keep track of
various kinds of events also proved helpful.
 
!

he need of the project is to study and

analyses certain issues in event marketing and
event management, which need further
attention. And some suggestions have been
given to make the Event Marketing and event
management industry more effective in order to
utilize its full potential and serve the objective
of an event and be mutually beneficial for the
Event agency, the orporate and the customer.
YPES  EVENS
a "#" 

onferences
orporate elebrations
a ½ "

elebrity Appearance
ashion Shows
Music oncerts and entertainment shows
a 


Promotion and management of Brands
a
  

Events specially created for television channels
a #"

ocused around a sporting event
a "
 #
$
%  
&
oncept conceived by Event Management ompany
a '

Mixture of two or more of the above
a % 
alent Banks

igh Profile Weddings, Dance Parties
 

(



a !
! 
 

a 



 

a !"
!"
 
 
!



he first and foremost thing to do
while planning an event is to know about the client's
expectations. When a client first approaches you for
assigning a task, sit with him and find out what he
wants and how he wants it. Keep in mind the fact that
the client has a very hazy idea of what he wants.

e expects you to change that hazy idea into a

reality. So you first need to strike a good rapport with
him. nce you know his expectations you can start
giving your inputs. Since you are a professional event
planner he is bound to believe that you have a better
knowledge about these things and will respect your
judgment.
Π'"
!






a heck the feasibility

a Is the event a good idea
a Are we in the right community
a Who would be the spectators
a About the venue
a About the media of advertising
a und stream

 

 %"  " " #
"

"#
)(*  '" 
" 
"%
+%"%  
)
% 
,
"  )
c%"" # " -# 
% ""+

  .
a inancial
a Marketing
a perational
a egal
a Public Êelations eams
a acilities offered
 u /


0) 


1) c  

2) "
% 
 (* 
3) !'4!" ""

 0)



a reating and maintaining brand identity

a Presentation of brand description to highlight the
added features of product/services
a reating awareness about the launch of new
products/brand
a Associating the brand personality of clients with
the personality of target market
1)c  

2)"
% 
 (* 

a Enabling interactive mode of communication

Events generally provide an opportunity for
buyers and sellers to interact. hey also provide a
foundation for exchange and sharing of knowledge
between professionals
Example: Bang!inux2000, Auto Expo.
3)!5cc
/4!(
c

A product launch for example requires a

sales promotion campaign either before or after
the launch. In that case the product is advertised
through banners and media and even door to
door canvassing. Effort is taken to ensure that
people sit up and take notice of the event.
Sometimes it could be an event like an award
ceremony, which is to be shown on television
and different companies make a beeline for
sponsoring their respective products in the due
course of the programme. his is the way
publicity and promotions work.

"#06
 


" #
 
0&276  
0&276  
1&!  #(*
1&!  #(*
2&u,c
 
"

 

!5
2&u,c
 
"

 

!5
3&
3&  +"*!5)
8&
'
 


8&
'
 


7&"-
Œ

7&"-
Œ

9&"
 
 
9&"
 
 
:&
:&"
;& "

;& "

06&
"
½"#
06&
"
½"#
 " #
'<!"

((% 
((% 
%
" 
"
ompany is engaged in
creating, planning, development and
implementation of the fully integrated national &
international trade shows, focusing on frontier
technologies.
Event Planning and Budgeting
Sponsorship
Exhibition Sales
Design and Production
Database Êesearch and Management
argeting of Audience and Mailings
onference Structuring
 Œ/!5(
a ow awareness among the people.
a onservative mentality doesn¶t allow people to accept
major changes.
a ack of proper marketing and advertising by existing
companies.
a Proper security measures not available.
a Performance of existing companies is doubtful, that is
the reason, localities that organize events, hire event
management companies from Delhi, Mumbai and
Nagpur.
a ost factor influences people to take partial services
from event management companies.
a Due to poor response and lack of cooperation from
public the companies are not interested in expansion.
 ÊE MMENDAIN
a ompanies need to focus on some particular kind of
events that they will organize, this will help them gain
proficiency in their field, ultimately leading to cost
saving.
a People should be made aware about the concept
through proper media coverage telling them about the
successful events and the benefits.
a People should be made aware about the fact that
hiring an event management company would help
them save time, efforts and cost.
a Êather then looking at the press people as their
competitor they must join hand with them to share the
cost and benefits also. Press people can get better
exposure and provide the companies advertisements
on a lesser cost.

 Œ/