CORE COMPETENCY

PRESENTATION
BY
CINCILA J S
NIMMI C P
SHILPA MERLIN
VINEETHA P
DEFINITION
A core competency is fundamental knowledge, ability,
or expertise in a specific subject area or skill set.
Eg:-
 An individual who becomes certified as a Microsoft
Certified Software Engineer (MCSE) is said to have a
core competency in certain Microsoft systems and
networks.
DEFINITION
 A core competency is
fundamental knowledge, ability,
or expertise in a specific subject
area or skill set.
 Eg:-
 An individual who becomes
certified as a Microsoft Certified
Software Engineer (MCSE) is said
to have a core competency in
certain Microsoft systems and
networks.
Overview
What are core competencies and why are they
important

Identifying your core competencies

Developing core competencies

Why are core competencies important?
They are the skill sets your organization possesses that

set it apart from its peers.

They are what make your organization unique.

They are sources of competitive advantage.

They are the building blocks to future opportunities

and earned income ventures.

Organizational competencies
Functional capabilities and experience a firm
possesses by virtue of the way it integrates and
blends the individual skills of its personnel to
achieve a benefit. Examples :
Workers with knowledge and experience in receiving and
distributing donated goods.
Workers with knowledge and experience in supervising and
maintaining overnight shelters.
Workers with knowledge and experience in controlling costs.
Workers with knowledge and experience in fund raising.
Table stakes.
Certain competencies are required by all
organizations in order to operate effectively
and carry out their mission.
These fundamental competencies are called “table
stakes”.
They define the standard level of competency needed
to sustain operations
Fundamental competencies
Marketing-provides the customers and clients
Operations/ production- provides the products and/or
services
Human resources- provides the personnel
Fund raising- provides supplementary income
Administrative- provides essential support
Accounting/ book keeping- provides financial control
Payroll- Provides paychecks
Marketing skills
Personnel with knowledge and experience in:
The activities needed to identify the client problems and
the product characteristics and service attributes that can
help solve these problems and how to package these into
the product or service offering.
Determining the price for the products and services
offered including discounts, sliding scale fees, etc. and
how payment will be accepted.
Determining how and where the products and services
will be offered and by whom.
Promoting the products and services, communicating
with the prospective clients, and selling.
Human resource skills
Personnel with knowledge and experience in:
 Interviewing prospective employees and managers.
 Hiring and indoctrinating employees and managers.
 Determining the compensation for employees and
managers and establishing the process to pay employees
and managers.
 Determining the employee and manager training
requirements needed to perform their jobs and providing
or making arrangements to provide this training.
 Reviewing employee and manager performance and
discharging ineffective personnel.
Tests for core competency
Organizational competencies must pass
three tests to be considered core
competencies.
It must make a significant contribution to customer
perceived value or to the financial health of the
organization.
It must be unique or performed in a way that is
substantially superior to its peers.
It must be capable of being applied to new products
and services.
 Identifying your organization’s core competencies
Not all organizations possess core
competencies.
Very small organizations and organizations that

provide standard services that are in high demand

will usually not possess or need core competencies.

 Table stakes are more than adequate for their success.