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Nonevaluative Judgment
Evaluative Judgment
Preference Judgment
Satisfaction Judgment
Prediction and Intention Judgment
Judgment and Behavior
•Descriptive beliefs
•Informational beliefs
acceleration ? acceleration ?
Rules that dictates what actions are appropriate and what are
inappropriate
For example, “pay at the end” in hotels, “do not sleep” in class rooms,
“do not cut ahead in line” in stores.
Social Norms:
Adopted by group of people (wearing casual dresses in formal dinners
OR Eating vegetables )
Personal Norms:
Adopted as code of conduct by specific individuals ( cigarettes or
alcohol)
Strong Attitude:
Weak Attitude:
Snap judgment
Definition
Norms of the
situation