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Marketing Department | Ver.1 | Confidential
Contents
1. Introduction 9. Why Bahrain Air?
2. Our Vision & Mission 10. Our Marketing Concept
3. Our Fleet 11. Marketing Tools
4. Hub – Bahrain
5. Our Route Network
6. Our Service Solutions
7. The People who make it happen
8. MICE – Facilitator
Bahrain Air was structured to fill a market niche for an airline with safe, affordable and flexible services; offering
premium and economy class service to the business community and general public
Managing Director/Captain Mr. Ibrahim Abdulla AlHAMER is a visionary and leads the company
from the front, flying our aircraft on a regular basis to all our destinations and understanding
passenger needs, staff requirements and market dynamics in navigating Bahrain Air into the future.
The Chief Operating Officer/Captain Mr. Ahmed Mohammed YAQOUBI who plays a hands-on role
in the day-to-day operations of the company, understands and guides our teams in the finer points
of achieving excellence. He also flies regularly on our routes and has first-hand information of the
market. He makes continuous changes and adjustments to keep the airline ahead of our
competition.
Today we operate to more than 20 destinations from Bahrain, with a average frequency of 112 flights a week.
Bahrain Air plays a major role in linking Bahrain, the financial center of the Middle East, to major cities in the GCC,
the Levant, Africa and the Indian Sub-Continent, with fast and economical point-to-point services, for both the
business community and the traveling public. We are committed to offering our customers the highest level of
comfort, service and reliability at the most affordable prices, throughout the year on our growing network.
Mission
To provide a safe and reliable service to our valued customers, delivered with a sense of professionalism, warmth
and friendliness. We will achieve this by operating our flights on time and by offering personalized services on the
ground and in the air.
A320
12 Premium Class Seats
150 Economy Class Seats
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For Special Fares, Group Fares, Charter Pricing and any other fare concerns, please get in touch with
the respective senior manager to whom you report to or revenue department.
Our revenue department who controls yield and tariffs are constantly in the process of keeping up
with the changing market dynamics in providing the best ‘VALUE FOR MONEY’ fares for our
passengers.
Each fare is governed by its own rules and regulations, under the Conditions of Carriage.
Up to 24 hours
Want to cancel before departure.
your booking BD 10 per sector,
cancellation charge
Up to 24 hours Up to 24 hours
Want to cancel N/A before departure. before departure.
your booking N/A BD 20 per sector. BD 10 per sector.
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Interactive
Nano
Television
We specialise in making your meetings magical, your exhibitions exotic, and your
conventions unconventional.
Fly Bahrain Air and experience our friendly atmosphere and warm hospitality…
Book early on our regular flights or request for a special charter flight
Aircraft can be configured to one class Economy or Business and Economy
Incentives for group travellers
Get full-blown special treatment from check in to check out at our special check in counters
Special baggage tags differentiate your baggage from other passengers
Meet and assist at your destination by our representatives
Special announcement by the Captain welcoming the delegation on board
Group seating arrangements.
Special meal requests undertaken for charter flights
We coordinate with Professional Conference Organizers & Destination Management Companies to all
the destinations we fly, who will undertake all ground arrangements for your MICE events
Pharmaceutical Companies
Local and Foreign Corporations
Banks
11
10
0
A B C D E F G H I J K
In-flight Service
Business class seats -
Economy class seats
First class seats - -
Complementary meals for economy and business class -
On-board shopping
Free gifts for kids / business class passengers - - -
In-flight entertainment -
Frequent Flyer Program - -
Free luggage allowance on all sectors -
Ground Services
Dedicated check-in counters
Free lounge access to business class passengers -
Priority check-in facilities -
Priority boarding facilities - -
Free services for special needs - business class passengers -
Free services for special needs - economy class passengers - - - -
Chauffeur driven cars for business/first class passengers - - -
Online Check-in - -
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Our online booking system is also being enhanced, with additional constructive emphasis on e-marketing in
multiple languages.
We will organize periodic presentations and workshops in promoting our services well in advance, to suit the
forthcoming season in different regions and markets for our partners - travel agencies, communities, corporate,
residential compounds, and recreation facilities via electronic media.
Low, Shoulder & High Seasons –2011 (Ramadan, Hajj & School Holidays have been taken in to Account)
Diversification
Market Development
Develop new Products for the
New Markets Growth through existing,
market which are unique
products to the new, market
to the competition
The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff and first
published in his article “Strategies for Diversification” in the Harvard Business Review (1957). The matrix
allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or
new markets – there are four possible product/market combinations. This matrix will help you decide what
course of action should be taken given current performance. The matrix consists of four strategies:
Zayed ABDULCADER
Manager Sales, BAH Click below button for full list
Office : +973 17463332
Mobile : +973
Email : zabdulcader@bahrainair.net DOWNLOAD
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Marketing manual
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Online & offline training
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