Application Overview

Confidential Pre-Release Product Details v5a

AdSoftware: Background

 The AdSoftware team collaborates with

industry thought-leaders from sales, ad
operations, and finance…

… across the top publisher, agency,

advertising and ad serving organizations.

Sales Finance Operations

AdSoftware: The Next Generation Solution

Intuitive and configurable

user interface
1

Highly configurable modules, flexible

workflow building, integrated reporting and
2
data warehouse

Modular architecture distributes ad server

interaction, report processing, workflow
processing, warehouse processing and
3 data upload/download

Enterprise-class solution seamlessly

scales to meet the needs of organizations
4
of any size
AdSoftware: Architecture

Modular architecture provide the

foundation for both application
performance and rapid delivery of
1
application enhancements and support
requests

Comprehensive API integration with

AdTech Helios IQ, RealMedia 24x7 Open
AdStream, DoubleClick DART for
2 Publishers and Dart Enterprise

Open Data Exchange (ODx) is built on

state-of-the-art data warehouse, reporting,
3
analytics and data accessibility

Web Services (API) and user-defined data

mapping interfaces assures seamless
integration with any upstream or
4 downstream business application
 Point Solutions: Business as Usual
 The online advertising industry is filled with *Point Solutions*

– Inefficient and ineffective with manual and/or duplicate processes

– Differing methodologies and technologies across multiple vendors

– Limited integration and multiple *work-around* steps between solutions

– Additional technology enabling solutions required for solutions to communicate

– Unbalanced technology-burden on business users and multiple points-of-failure

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 End-to-End Solutions: Ad Performance Management
 Ad Performance Management (APM) supports key operational processes

– Next generation of applications is based on fully integrated, end-to-end applications,

collaboration and an open data methodology

– Flexible data framework supports ad-hoc reporting, data extracts and web services API

– User-configurable application modules, interface and process workflow

– Highly-secure, auditable and permissions-based application functionality and data availability

Opportunity & Proposal Management

Contract/Order Management
Trafficking & Creative Library
Inventory Modeling & Analysis

Inventory
Opportunity Trafficking & Workflow Billing
Advertiser Management & Document Advertiser
& Contract Creative Asset & Data Analysis &
Opportunity Analytic Data Management Satisfaction
Management Management Management Management
Warehousing

Ad Hoc Reporting & Analysis

Workflow Modeling & Data Management
Collaboration & File Sharing
Billing & 3rd Party Reconciliation
Ad Software: Fully Integrated Solution

ADS
Core Services
Key Differentiators
 Comprehensive Ad Server Integration
– ADS is integrated with 100% of the available ad server API functionality from AdTech, RealMedia 24/7 and
DoubleClick
– All ad server interaction and management occurs from within the ADS application to include trafficking and
extracting campaign delivery data

 Industry Leading Dimensional Data Warehouse

– Evolution of dimensional data model is based on many years working with leading online publishers
– Includes over 25 standard analytical reports spanning booked/delivered revenue, CPM, inventory, pacing,
run of site, projected revenue, etc.
– Reporting module data sources include the data warehouse, all ADS application modules, ad server data
and user defined/custom data sources
– The data warehouse contains over 100 calculated measures and 80 attributes across more than 30
dimensions for generating advanced ad-hoc reports quickly

 Robust Web Services API

– Integration with upstream and downstream systems made simple with XML based web services API
– Data warehouse and Open Data Exchange (ODx) API accessibility
– Comprehensive API supports all application actions/capabilities

 Flexible Workflow Builder

– Tailor application workflow to fit organizational processes regardless of complexity
– Custom workflow can be created and leveraged across all application modules including proposals,
contracts, inventory, traffic, billing, creative, document management, alerts and events/tasks
– Workflow is easily created and maintained by users

 Creative Library and Collaborative Content Sharing

– Collaborate seamlessly and securely between internal organizational groups and external partners
– Publish and share reports, documents and other application content
– Manage and support creative content and using flexible test pages from the creative library
Comprehensive Ad Server Integration
 Comprehensive API Integration with
AdTech, RealMedia 24/7, DoubleClick and
Atlas

 Campaign trafficking Including Detailed

Targeting and Scheduling is done from
within the ADS Application

 Easily Schedule and Import/Export Ad

Server Data for Warehouse
Processing and Ad-Hoc Reporting
ADS Services & Support
 Ad Software is the Only Fully Integrated APM On-Demand Solution
– The ADS application has been under development for over 2.5 years by a dedicated team
focused on delivering the most flexible and fully integrated solution to the online advertising
industry to date
– The Ad Software application is unique in its modular design allowing application
enhancements, report development, support requests to be delivered quickly
– The ADS solution replaces many “point solutions” enabling organizations to finally operate
within a single collaborative and fully integrated application

 Zero Risk Migration

– Ad Software has developed extensive automated processes for migrating organizational data
from existing systems, enabling users to review & cleanse existing data and then map it into
ADS.
– Ad Software includes data migration as part of its services to our customers at no cost.

 Support, Training and Enhancements

– Ad Software provides 24/7 support services and a dedicated account representative to
resolve issues quickly
– Ad Software provides on-site and online training services at no cost
– Ad Software will quickly develop and roll-out enhancements for all ADS subscribers at no
cost
Logical Application Overview
Users

Publisher Agency Advertiser

Application

Application Modules
(Dashboard, Contract, Traffic, Billing, Reporting, Document Library, Tasks, Contacts)

Core Services
(Security, Session Management, Administration, Module Configuration)
Data & Storage

Storage Services
(Application Database, Data Warehouse, Meta Data Repository)

Warehouse Cluster API Transaction Processing Data Processing Cluster

External
AdSoftware Navigation

Module Bar – Immediately access and browse all

available modules within the application based on user
permissions.

Navigation Bar - Search across the entire application,

quickly go to recent contract, documents, reports, tasks
and more… or hide it entirely.
AdSoftware Dashboard
Dashboard - Review the current status of application
items at-a-glance. Users can see any required approvals
or alerts in the Actions list, review status of reports,
documents or contracts in the process queue, and
quickly access any new proposals, contracts, reports or
documents.
Contract Management

Contracts & Proposals – Immediately add, edit or view a

proposal (yellow icon) or contract (green icon)…or directly
review any of the standard or custom reports.
Workflow Management
Workflow - Review the current status of the contract,
manually execute specific actions, or suspend specific
steps of the workflow… or, make quickly make
modifications to the defined workflow process.
Custom Data Fields

User-Defined Data – Define one or more custom data

controls and associated values for use within workflow
management and/or within individual contracts and
proposals.
Billing Management

Billing – Define billing terms, including payment types,

billing schedules, distribution, currency and more, data
organization and format, and export it to the desired
financial system.
Creative Library

Creative Library – Submit, manage and share creative

assets, along with rich meta data, from advertisers and
agencies in a single repository.
Task Management

Projects & Tasks – Review and track contracts,

trafficking tasks, and other actions required to complete
advertiser obligations.
System Administration & Security Access

System Administration – Configure and manage all

aspects of the users, security groups, application, data
processing, ad server integration, workflow, change
history, audit logs and more… from a single, easy-to-use
interface.