Escolar Documentos
Profissional Documentos
Cultura Documentos
m
i Name : Nestle India Limited.
i Coffee
limited
i Amul India limited
i Fruit drinks i Cadbury India ltd
i Consumer communication
i Survey design
i Research Period
i Research Instrument
i Data Collection
i Data Analysis
i Retailers expect more displays and promotional
items from nestle.
i They also ask for an increase in margin and
discounts as compared to Cadbury.
i Retailers ask more of small jar·s: