Advertising, Event

Management & PR
Ashlesha Rao, Peter Preston & Thomas Fenn
 About our area…
Advertising:
“The advertising industry is worth£19 billion, and is the largest of the UK’s
creative service industries, which form some 7% of the economy.”
http://www.adassoc.org.uk/aa/index.cfm

Event management:
“Event Management is a multi-million dollar industry, growing rapidly, with mega
shows and events hosted regularly. The industry includes fields such as the MICE
(Meetings, Incentives, Conventions and Events), exhibitions, conferences and
seminars as well as live music and sporting events.”
http://courses.entrancecorner.com/courses/hospitality-and-tourism-managemen
t/event-management.html

PR:
“Public relations specialists handle organizational functions, such as media,
community, consumer, industry, and governmental relations; political campaigns;
interest-group representation; conflict mediation; and employee and investor
relations.” http://www.bls.gov/oco/ocos086.htm

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 Where to begin…
Who am I? Establish relevant…

 Qualifications and awards

 Key skills, professional and personal
 Strengths and weaknesses
 Professional experience and career history
 Interests

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 General Job Requirements
 Qualifications: BA or Masters in relevant subject area
or equivalent level.
 Skills: IT skills, customer relations, communication

skills, creativity, problem solving, negotiation skills,

teamwork, interpersonal skills.
 Strengths: Meeting deadlines, organization and time

management, enthusiasm for industry, dependability.

 Personal Experience/Career History: Any experience

in your preferred industry.

Apply these details to your CV.

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 Research into industry…
The industry you are interested in pursuing.

 Industry context/place in economy

 Types of companies and their structures
 Your preferred time scale (permanent, part

time, term contract etc.)

 Location, and whether you are able to travel
 Career path and salaries

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 Finding the jobs…
Traditional sources:

 Newspapers- national and local

 Websites
 Recruitment agencies
 Trade journals
 Jobs fairs
 Networking
 Job centre

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 Sources
 Newspapers: Guardian, Times, Even standard, The
Metro, The Economist, The Telegraph.
 Websites: londonjobs.co.uk, justlondonjobs.co.uk,
totaljobs.com, jobsite.co.uk, jobsearch.co.uk,
reed.co.uk, 1st4jobsinlondon.co.uk,
brandrepublic.com, prweekjobs.co.uk, event-jobs.net.
 Recruitment Agencies: Hays, Profiles Creative, Aurora
Marketing Recruitment, Median Recruitment Ltd,
Blueskies, Event Vacancies, Challenger Recruitment Ltd.
 Trade Journals: New media age, Campaign Magazine,
Marketing Direct, PR Week, B2B Marketing, Event.

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 Finding Jobs…
Creative approach:

 Marketing yourself
 Networking
 Send out covering letters and CVs
 Personal website
 Freelance

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 Covering letter…
Key Points:

 Learn about the employer.

 Address the letter to a name.
 Clear design and easy to read (colour, font, layout).
 Short and sweet.
 Entice the reader, no repetition, expand on CV,

what can you offer?

 Leave letter open ended.
 Don’t mention working hours or salary.
 Proof read (Spell check)

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 Examples of jobs
Jobs I would be interested in:

 Media planner
 Media buyer
 Press and media relations
 Marketing assistant
 Meeting and event planner
 Press office

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 Example of jobs found…
Advertising:
Media sales executive, London, £18K (graduate-jobs.com)
Marketing assistant, Cardiff, £18K (totaljobs.co.uk)

Event Management:
Event sales manager, Sussex, £30K, Plus £10K bonus
(eventjobsearch.co.uk)
Marketing and event coordinator, Uxbridge, £24-26K
(jobs.brandrepublic.com)

PR:
Press officer, London, £24K (totaljobs.co.uk)
Press office assistant, London, £20K (londonofficejobs.co.uk)

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 The Interview
Preparing yourself for an interview:

 Research company and interviewer (reference during

interview).
 Revise CV and company ambitions.
 Dress smartly and prepare introductory skills.
 Time management (Be on time)
 Confidence (smile, eye contact, speak clearly)
 Prepare for awkward questions.
 Avoid discussing salary, hours, benefits until offer is made.
 Good etiquette.
 Bring documentation.

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 Hints and tips
 Keep a record of your job search strategy
(names, addresses, telephone numbers, dates).
 Follow up rejections along with all applications.
 Present yourself before the job is advertised
(stay in the pending tray, be pro-active, cold
calling).
 Be persistent.
 Prove your worth (temp or voluntary work).
 Network.

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Thank you for listening
Any questions?