SUPERIOR COLLEGE OF

COMMERCE SARGODHA
Superior college has achieved in Sargodha in

an amazingly short time what others have

long been wishing to get. This amazing

success and approval by students and parents

alike is a fruit of an up to date infrastructure

as well as a committed approach to impart

quality education
Presented to:
Sir Salman Sabir
Presented by:

S.Tehmina.N. 100402

Abida Rehan 100403

Muneeba Naz 100415

Kiran Rubab 100430

Uzma Hamid 100431

 Textile Mill

“A factory for
making textiles”

“A corporation which
involves in the
manufacturing of
yarn and fiber and
other textiles”.
Introduction
(In Pakistan, view of Textile Industry.)

“The textile industry is one of the most

important sectors of Pakistan. It
contributes significantly to the country’s
8.5% GDP, exports as well employment. It
is, in fact, the backbone of the Pakistani
economy”.
TRUE ALUES
TEXTILE MILLS
INTRODUCTION
True alues
True Values private limited started
commencing its operation in the
year 2010..  True Values strictly
address it self to the strict quality
measures which it commit to its
customers.  True Values  has
expanded and enjoys market share
in a very short span of time,
speaking of its commitment . 
OUR VALUES
Our values are to
provide
maximum
satisfaction to
our customers
by minimizing
the cost without
compromising
on quality.
Mission
To be a model
among the textile
spinning, capable of
producing high
quality blended
yarn for knitting
and weaving.
 True Mission
 Provide the highest quality
products and consistent with
customer needs and continue to
earn the respect, confidence and
goodwill of our customers and
suppliers. 
 Protecting the environment and
contributing towards the
economic strength of the country
and function as a good corporate
 Enhancing the profitability by
improved efficiency and cost
controls.
 CORE OBJECTIVES
 To be the 1st choice
of customer.

 Best quality
production.

 Minimization of
cost.

 Maximization of
satisfaction.

 Easily available
products.
Office working hours
8.30 A.M TO 1 PM
1 PM TO 2.30 Lunch
Break
2.30 PM TO 5 PM
HOLIDAY: SUNDAY
LABOUR TIMING
7 AM TO 12 PM
12 PM TO 12.30 PM
Lunch Break
12.30 PM TO 4 PM
 TRUE ALUES TEXTILE MILL

ADDRESS:
silanwali road ,sargodha

PHONE NO:
0483-72090
0300-8614861
 Management
Management of the
group is professionally
qualified and broadly
experienced. The
directors have held top
positions in various
textile bodies, export
committees
 Planning
The company has an
integrated business plan
in the context of which it
aims to improve,
modernize and develop
all its operations in order
to maintain and enhance
its competitive position
on both the Pakistan and
international markets.
 SWOT Analysis
 Strengths: characteristics of the business or
team that give it an advantage over others in
the industry.
 Weaknesses: are characteristics that place
the firm at a disadvantage relative to others.
 Opportunities: external chances to make
greater sales or profits in the environment.
 Threats: external elements in the
environment that could cause trouble for the
business.
 Strengths:
 · Strong Security
System

 · High quality product

 · Latest mechanized
machinery.

 · Highly qualified and

skilled management

 · Adequate financial
resources
 Weaknesses:
 High cost of
production.
 Small international
market share.
 Less promotional
activities.
 Lack of benefits and
rewards for the
employees.
 OPPORTUNITY
 Organization can
expand product lines.

 Organization can
capture new market
segments around the
world.

 Organization can
reduce the cost by proper
utilization of resources.

 Organization can hire

more well-educated and
experienced person.
 Threats:
 New Entry of
competitors.
 Buyer needs
demands changes.
 Political
instability.
 Changed of
government
policies.
 Organizing
It is the process
of arranging the
organizational
structure to
accomplish
organizational
goal.
 Forms of
organizational design
1: Work Specialization.
2: Departmentalization.
3: Chain of Command.
4: Span of Control.
5: Centralization &
Decentralization
6: Formalization.
Organizational Structure

“The formal arrangement of

jobs within an organization.”
 CEO

Mang.Dir.

GM Pro- GM GM
cessing GM Sales Purchase. Marketing

Finance Marketing Qual.Cont.

Research &
Dept. Dept. Dept.
Develop..deptt.
 Processing
Deptt.

Ginning .Weaving Printing Finishing

Dept. Dept. Dept. Dept.

Spinning Bleaching Dyeing Stitching

Dept Dept. Dept. Dept.
GINNING DEPARTMENT
The first mechanical
process involved in
the processing of
cotton is ginning
where lint (fiber) is
separated from seed
cotton (phutti).
Spinning Department
Spinning is an
ancient textile art  in
which synthetic
fibers are twisted
together to form
yarn.
Weaving Department
Weaving is a textile
art in which two
distinct sets of
yarns or
threads are
interlaced to form
a fabric or cloth.
Bleaching Department
 .Back
bone of the
processing unit.
 improves whiteness
by removing :
 natural coloration
 remaining trace
impurities from the
cotton
 Dying Department
Dyeing is the
process of adding
color to textile
products
like fibers, yarns,
and fabrics.
Printing Department
The Printing
department of
TVML is working at
its best & producing
really good stuff.
After the printing
from the rotaries,
the route of the
fabric depends on
the dye class
Finishing Department
 significant and
important
department
 Hub in the
Processing

 Every fabric has to

be passed through
this department.
 Knitting Department
After weaving, the
most prevalent
method of fabric
construction is
knitting. Its
popularity has grown
tremendously over
the recent years . 
Household Textiles
These units, equipped
with high speed
stitching machines
and an intensive labor
force, are capable of
making all of the
different product size
and style
requirements of each
individual country.
 Purchase department
 Decisions to purchase
 New Asset
 Raw Material

 Reduction in cost
 High Quality Inputs
Sales Department
 commitment and
dedication of
employee

 determination of work
 best management
system.
 Quality Control
 computerized testing
strength of yarn
density of cloth
fastness of colors.
Fully equipped labs
 pre-inspection of
goods at different
stages
 FINANCE DEPARTMENT
preparation of:
 the Income statements
Balance sheet
Trail balance
 Cash flows
Production report
etc.
 Helpful for the
management:
production plan
financing decisions
etc.
 Research and Devp. Dept.
 inventions of new
methods of
production
 designs of textiles
 continuous
improvement in
existing textiles
 MARKETING
DEPARTMENT
marketing of the
products
export business
quality products
better services
efficient after sales
services
 Leading

The process of
influencing a
group is
called
leading.
 Leading Theories
 Trait Theories.
 Behavioral
Theories.
 Contingency
Theories.
 Contemporarily
Theories.
 Path-Goal Theory with
Democratic Style
“ A leadership theory that says that the
leader’s(manager’s) job is to assist
followers (employees)in attaining their
goals by involving them into the
decisions and provide direction or
support needed to ensure that their goals
are compatible with the goals of a group
or organization by using the mode of
feedback.”
 Controlling
“The process
of monitoring,
comparing &
correcting the
performance.”
 Controlling Process
Measuring

Goal

Correcting Comparing
 Products
Bed Linen Curtain

Fabric Yarn
 
Yarn
 “True alues”

specializes in
medium-to-fine-
count cotton yarns
and is also capable
of producing yarns
using a wide
variety of synthetic
fibers including
polyester, rayon
and other man-
made fibers.
 Fabric
Running
meter
fabrics,
packed to
specific
requirement
 Bed Linen
Quilt covers ,duvet covers, flat and
fitted sheets, pillow covers, valance
sheets, bolster case with all sorts of
fancy confectioning, embroidery and
embellishments, packed to buyers'
specific requirement.
 Curtains
Ready made curtains lined, un-
lined and taptop curtains, plain
or fully accessorized with
tiebacks, pelmets, cushion covers,
in different styles of confectioning
and embroidery, packed to
buyers' specific requirement.
WOMEN RANGE
“In women range,
True Values is
currently providing
different designs of
shalwar and kameez
of new fashion.”
Man’s range
TRUE VALUES
Textile Mills
presents one of the
astonishing
collections of Men's
Wear that have been
given a touch of
perfection by our
skilled designers.
 Marketing
Marketing is to
create value for
customer &
build profitable
relationship
with customer
in order to
capture value
from customer.
Marketing Plan
 Customer Driven
Marketing Strategy
 Segmentation
 Targeting
 Posioning
Segmentation
The act of
dividing large,
heterogeneous
(dissimilar)
markets into
smaller,
homogeneous
(similar)
submarkets.
 Targeting
 to reveal the firm market-
segment opportunities

 to evaluate the various segments

 segment size and growth
 segment structural
attractiveness
 company objectives and
resources
Concentrated marketing

A firm goes after

a large share of
one or a few sub-
markets.
 Selected
segments
 Specific products
 Specific markets
 Differentiation
How Our Products Are Different from
Others-

 Colors durability
 No shrinkage
 100% pure cotton
 Computer designed
 Soft and durable
 Attractive
 We guarantee that our products are made
from the best QUALITY and comes with
DIFFERENT COLORS and  LATEST
DESIGNS.
Positioning
to arrange for a
product to
occupy a clear,
distinctive and
desirable image
relative to
competing
products in the
minds of target
consumers.
NEW PRODUCT
“Anything that can
be offered to a
market for
attention,
acquisition, use or
consumption that
might satisfy a
want or need
physically.”
 New Product Development Life Cycle
t
ofi
/pr
le s
Sa

sales

Profits

s s e s / e nt
i o n Time
Lo me nt o pm o d u c t
t h tu ri ty
in e
v e s t v e l int r ro w ma e cl
in de g d
PRICE
“The amount of money
charged for a product
or service,or the sum
of the values that
customer exchange
for the benefits of
having or using the
products or services.”
Pricing Strategies

Market Penetration pricing:

“Setting a low price for a new

product in order to attract a large
number of buyers and a large
market share.
PLACE

A marketplace
is a location
where goods
and services are
exchanged
 Ch
Di an
str ne
ib ls
ut of
io
n
PROMOTION

“Short term
incentives to
encourage the
sale or purchase
of a product.”
ADVERTISING
Advertising is a form
of communication us
to persuade
an audience (viewers,
readers or listeners)
to take some action
with respect to
products, ideas, or
services. 
Advertising Media
 Authorized
Capital:

Rs. 150.00 million

Issued Capital:

Rs.129.00 million
Assets:
 two spinning
units.
 223 air jet
looms
 4 sophisticated
rotary printing
machines
Reference:
 www.google.com
 www.gulahmedtextile.com
 www.yahoo.com
 www.masoodtextile.com

 For further detail:

www.truevalues.com
Any Question