Welcomes You

Agenda
About us Infrastructure Organization Chart Our people Products & Service Processes Our value proposition Our customers Our work environment HR processes

About us
Cygnus in Latin means SWAN - a symbol of purity and swiftness Cygnus stands for : *Quality *Speed *Innovation * Satisfaction of its stakeholders (Employees and customers) A Knowledge Products/services Organization Focused on : Knowledge creation, dissemination and deployment For profitable growth of its customers Market, People and Process driven 3 years old ,A Business Unit of ICFAI group Over 600 customers across the globe Growing @ CAGR of over 50% (last 3 years)

Infrastructure
10,000 Sq Ft of work area in Central Hyderabad High speed dedicated Internet Back bone High end servers IBM E- Series Over 120 Intel P IV PC Desktop Systems Two-tier Power back up Firewalls & Secure Logins to ensure confidentiality of the projects

Organization Chart
Director MARKETING & SALES SUPPORT SERVICES DELIVERY

MARKETING

INDIA SALES

OVERSEAS SALES
Cygnus AtlanticLondon

PRODUCTS

PROJECTS

SHARED SERVICES

BANGALORE-

EDITORIAL CHENNAIPUBLISHING HYDERABAD

QUALITY ASSURANCE

KOLKATA Jamshedpur NEW DELHI

KNOWLEDGE MANAGEMENT

MUMBAI AHMD Pune

HUMAN RESOURCES

ADMIN

ACCTS

INFORMATION TECHNOLOGY

Our People
A team of over 75 qualified Business Analysts (MBA / CFA / CA / Engineers) With techno-commercial financial skills:
Domain expertise in a range of manufacturing /services industries Analytical skills in areas like US GAAP, IAS, Financial analysis, Risk management, Business Strategy, International Marketing, Macroeconomics etc. Process oriented
CFA/CA 24%

I.T 9% MBA's 67%

Our Business Model

Products (IPR-assets)

Indian Industry Insights Industry /Company Performance analysis Company Databases (Secondary Research) Market studies TEV studies Economy surveys/studies Equity research (Primary surveys + Secondary research)
India (.lower cost of sales . Less profitable)

Global Industry Insights Country profiles

(Secondary Research) KPO services Equity research

Services (Faster revenues)

(Secondary Research)
Overseas (.Higher cost of sales . More profitable)

Methodology
We deploy EIC Framework for analysis
Lenders Technology

Fiscal & Monetary Policy Employment

Investment Pattern Industry Structure

Demand Critical Drivers Success Factors Cost-Revenue Structure Cost Structure

Pricing

Distribution

Economy
Regulatory Issues Foreign Trade

Major Sectors Consumption Pattern

Competition

Regulatory Issues

Industry
Financials Regulatory Issues

Company
Financials

Political & Social Scenario

Major Players

Products

Branding

Products

Capital Markets

Customer

Business intelligence products

Economy :  Economy Insights -- Country reports / State Reports (12 states)  Economy Monitors Monthly update (Global / Indian / 12 Indian States) Industry :  Industry Insights Sectoral Reports (Global/Indian)  Global Industry Monitors (GIM) Monthly update on 35 industries  Chinese Industry Monitors (7 industries)  Quarterly Performance analysis of industries and Companies (QPAC) (25 industries- Industry and company analysis and Inter Firm comparison) Company:  Cygnus Progress Online database of 2500 listed Indian companies  Company profiles (Top 200 Pharma companies) Breadth of offerings ( Industries and types of reports) Innovative themes and Reader friendly packaging

Our Industry Focus

Technologies (IT ,ITES and Telecom) Life Sciences (Pharma, Biotech and Health care) Banking and Financial Services Agri Business Logistics

Industry segment wise revenue distribution 2006-07

12% 24% 13% Industry & Trade Associations BFSI IT(ICE) Life Sciences 15% 23% 13% Education Others

Custom Research Projects

Business Research (Corporates, Industry and trade Associations, Consulates)
Market surveys (B2B) Competition Analysis Market entry / growth strategies White papers

Credit Research (Banks)

Techno Economic Viability Surveys (Credit Appraisals) Sectoral studies

Securities Research (Investment banks, Financial Services companies)

Equity research (IPO reports, Equity Valuations)

Our Processes
Initiation Phase
Standardize d Structure

Production Phase
Overseen by Consultants Work Allocation Information Gathering Preparation of First Draft

Sourcing of Project

Pilot Project by the PPQ team

Identification of Data & Sources

Continuous check within Syndicates

Knowledge Management
Draft for Review

Customer

Check by Mgr/ Sr. Analyst

Review by Consultant

Review by PPQ team

Review by Peer group

Syndicate Draft

DTP
Report for Delivery

Quality Assurance Phase

Project Profiles
Customer Objective Scope
An International Bank, focused on food and Agro financing. Supply chain optimization for internationally traded agricultural commodities / food products Defining, quantifying the value chain and costing for each identified freight route for various perishable product categories Hyderabad International Airport Limited (HIAL) A GMR Group Identification of medicinal and plantation crops, their economic and market analysis Preparation of cropping layout for 2000 acres, Analysis of cost and returns and future expansion strategy

Customer Objective Scope

Project Profiles
Customer Objective Scope
A multinational Bank from Singapore. To update Senior Executives on matters of importance to their business on a continuous basis Daily Monitoring of Private Banking in Asia Pacific and Euro region with a view update and brief the senior managers of the bank on important events and impact of that onto their business. Prepare a newsletter and send it electronically

Project Profiles
Customer Objective Scope Confederation of Indian Industries (CII) Business outlook survey for the 5 Southern States of India Identification of 5 key sectors in each state, analysis of performance during previous 6 months , elicit opinion of 50 CEOs on business outlook and policies
One of the Big 4 Global Consulting Firms Assist the client in a Market Feasibility study for Business Insurance Advisory services in the Asia Pacific region and devising a business and marketing plan for the same. Identification of demand for Business Insurance Advisory services. Preparation of business plan containing details whether such services are needed in Asia, Also Project Cost, Return, and Marketing plan for the same.

Customer Objective

Scope

Project Profiles
Customer Objective Scope
A MNC Bank in Singapore To give an insight on the on the competitive scenario of the private banking industry It involved preparation of the customised private banking profiles of the major global banks ,capturing aspects such as business models, products/services offered ,relationship models , channels ,strategy of growth and competition and Financial performance .

Project Profiles
Customer Objective Scope
A leading MNC software services company To help in strategiging for mortgage market in US Study the US mortgage market Identify the top 50 players and analyse their performance Identify the business issues of the companies A mid sized SW product company Market entry strategies for IT solutions in air cargo segment Study air cargo market trends globally Make a comparative study of the major players and their solutions Help in positioning the companys solution Identify a list of potential players for acquisition

Customer Objective Scope

Our Value Proposition

Domain Expertise and Functional depth Responsiveness Customized Services Cost Effective Services

We Serve
Corporate Trade Associations and Consulates & Trade Facilitation Bodies Business & Financial Media companies Government Foreign Institutional Investors Investment Banks Commercial Banks Independent Equity Research Providers
Partial List Of Our Clients

LIFE SCIENCES

LIFE SCIENCES

IND. & TRADE ASSOCIATIONS

EDUCATIONAL INSTITUTIONS

BANKING & FINANCIAL SERVICES

INTERNATIONAL INSTITUTE FOR INSURANCE AND FINANCE

INFORMATION TECHNOLOGY

a division of TATA CONSULTANCY SERVICES LIMITED

OUR GLOBAL END USERS

National Commission on Biotechnology Pakistan

bonOrga Germany

OTHERS

Work Environment
Informal Demanding - Result oriented Working in teams What do you get out of it? Learning Rewards (for Performance) and Recognition Personal and professional growth

Our Offices

Delhi

Ahmadabad

Kolkata Jamshedpur

Mumbai Pune

Hyderabad

Sales Offices Knowledge Centre

Chennai Bangalore

Our Customers Across the World

Thank You