Escolar Documentos
Profissional Documentos
Cultura Documentos
Learning Objectives
By the end of this chapter successful students will be able to known:
1. Research Terminology 2. What is research 3. Business Research 4. Definition of Research 5. Business Research Types 6. Need of business research 7. Usefulness of business research 8. Need of Research for Managers
Research Terminology
Research (Re-search) means search again. Research methods refers to specific activities designed to collect and analyze the data. Research methodology is more about your attitude to and your understanding of research and the strategy you choose to answer research questions. Research technique is an approach or tool-andits-use, whereby data is gathered and analysed, and inferences are drawn.
What is research
Research is simply the process of finding solution to a problem after a thorough study and analysis of the situational factors. For Example: Consumer complaints Employee behaviors such as performance, absenteeism and turnover. Collection of account receivable.
Crucial Questions
Good decision making fetch a yes answer to the following questions: Do managers identify where exactly the problem lies? Do they correctly recognize the relevant factors in the situation needing investigation? Do they know what type of information are to be gathered and how? Do they know how to make use of the information so collected and draw appropriate conclusions to make the right decisions? and Finally, do they know how to implement the results of e this process to solve the problem?
Business Research
Business research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting, that needs a solution. It include a series of steps designed and executed , with the goal of finding answers to the issues that are of concern to the manager in the work environment.
Definition of Research
Research is an organized, systematic, data-based, critical, objective, scientific inquiry/investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.
(1) Applied
(2) Basic
Applied Research: to solve a current problem faced by the manager in the work setting, demanding a timely solution, For example, a particular product may not be selling well and the manager might want to find the reasons for this in order to take corrective action. Thus research done with intention of applying the results of the finding to solve specific problems currently being experienced in the organization.
To help protect your privacy, PowerPoint prevented this external picture from being automatically downloaded. To download and display this picture, click Options in the Message Bar, and then click Enable external content.
The End