Explore your world of possibilities

Value added services provided to retain the customers.

By: Sanket Asari Krunal Sumit Tarang Merry patel Kinnari patel

Flow of presentation:
Company profile Brand values Promotional strategys Product offerings Value added services
Pocket internet Comedy voice Gift a song Pocket learning
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Mobi health Online space voice Pocket finder Talking sms Job alerts

Why aircel ? Pros Cons

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Company Profile
 Aircel group is a joint venture between Maxis Communications of Malaysia and Apollo Hospital Enterprise Ltd of India.  CEO of Aircel India: Gurdeep Singh  It is Indias Seventh largest GSM mobile service provider  It offers both prepaid and postpaid GSM cellular phone coverage throughout India.
Source : Aircel.com
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Brand Values :

 Simple: signifies freedom from hardship, effort or

confusion. .  Creative: discovery of new ideas or concepts to find innovative solutions to your problems.  Trustworthy: being dependable, reliable and by keeping the promises we have made.

Source : Aircel.com

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Promotional strategys
Team India captain Dhoni was picked as the brand ambassador because of the brand alliance with Chennai Superkings, which emerged as a strong brand in IPL- 2008

Source : Aircel.com

o Aircel advertising simply talks about the value added services that they are offering. Product positioning : differentiating on the basis of VAS. Appeal : a rational appeal. Target audience : Youth.
Source : Aircel.com
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Launch: In Mumbai, Aircel logo on the Gateway of India.

8 Source : Aircel.com

Product offering Post paid mobile connection Prepaid mobile connection Recharge Voucher Value added services Broadband connection.

VAS (Value added services)

A value-added service (VAS) is popular as a telecommunication industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions.

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Value added services:

Aircel pocket internet 3G Comedy voice Gift a song Mobihealth Pocket learning Face book voice updates
Source : Aircel.com 11

Aircel pocket finder. Talking SMS Job Alerts

Source : Aircel.com

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Pocket Internet

Non-stop downloads of your favorite stars' Wallpaper, latest Polyphonic Ringtones, MP3 tones, True tones, Music Videos, Movie videos, Themes, Movie Themes and Mobile games only on Aircel pocket internet.
Source : Aircel.com 13

Comedy Voice

The comedy Subscription service allows you to listen to host of comedy dialogues from Movies. just dial 55504 and subscribe to enjoy the unlimited comedy dialogues and mimicry.
Source : Aircel.com 14

GIFT A SONG

Gift a Song Service: Gift a Song is a s ecial service t roug ic Aircel su scri ers can gift a song to t eir love one's any ere in India. How to ift a ong? Su scri er as to dial 55506
Source : Aircel.com 15

Pocket learning
Aircel Pocket Learning is a first of its kind product. It is divided into two broad sections: Campus and Library. You can also review tips on exams, view past Question Banks, take MCQ Test and mock preparation for exams
Source : Aircel.com 16

Source : Aircel.com

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Mobihealth
From fever to sprains, from ulcer to asthma, Aircel gives you just what you need to get back to perfect well-being. Simple user-friendly tips on how to apply pressure at the right acupressure points to restore health and happiness, wherever you go !

Source : Aircel.com

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Online space voicemail on facebook

The first time an telecom brand aricel is offering voice messaging service with facebook. It launched a voice mail application on facebook, that allows users to pit up voice messages rather than plain text meaasges. So no need to pay for voice sms.

Source : Aircel.com

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Pocket Finder
Going to an unfamiliar part of town? It would help you. You can also find the nearest restaurants, coffee shops etc. Not only that, it also tells you where your friends and family are.
Source : Aircel.com 20

Source : Aircel.com

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Talking SMS
You can send: Follow the simple instructions by aircel and send your Talking SMS in your own voice. To receive: Receiving is now made even simpler. You will receive an incoming call and you can hear the Talking SMS.
Source : Aircel.com 22

Job alerts

Get your dream job by using Aircel job alerts. Get Jobs from the best sources like naukri.com, monsterindia.com, clickjobs.com, sulekha.com, timesjobs.com and lot more!

Source : Aircel.com

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Why Aircel
Market leader in Assam & northeast in 18months. Aircel hold in 17 circles. Gained additional spectrum from Govt. for 13new circles. Free incoming in roaming. Mahender Singh Dhoni is the brand ambassador
Source : Aircel.com 24

Pros:
Awesome network Coverage Good Cost - Efficient Schemes Hell a lots of Value Added Services Simple website (www.aircel.com) design Customer Base Expansion Efforts

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Cons:
Customer Care!! This is the only annoying problem in this network. Support for Voice-only network, i.e. No cheap GPRS, technology advancement is very slow. Huge deposits for Postpaid accounts.

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Conclusion
Aircel offers its customers, services and products that are easy to understand and use. re-invent itself constantly to deliver the best and most up-to-date services. The brand instils a felling of pride, confidence and reliance among all stakeholders by anticipating their desires and fulfilling the same efficiently.
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Source : Aircel.com

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Source : Aircel.com

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