Media Situation - Updated Sept 10

Indonesian
MEDIA SITUATION
Prepared by Media Research & Data - Matari Advertising Updated August 2010
Content
General Information
- Indonesian Profile - Data Source
Media Overview Whats Next
General Information
Indonesian Country Profile
Geographics Demographics
Area Island Inhabitant Religion Ethnic
1.922.570 km2 (mainland) & 3.257.483 km2 (water) 17,508 226 Million (Male : 50%, Female : 50%) Islam 85.2%, Protestan 8.9%, Katolik 3%, Hindu 1.8%, Budha 0.8% dan Others 0.3% 300 suku, 58% live in Jawa & Madura, 21% live in Sumatra
Source : id.wikipedia.org & BPS
Indonesian Population
No 1 2 3 4 5 6 7 8 9 Provinces Nanggroe Aceh Darussalam Sumatera Utara Sumatera Barat Riau Jambi Sumatera Selatan Bengkulu Lampung Kep. Bangka Belitung Population 4,031,589 12,450,911 4,566,126 4,579,219 2,635,968 6,782,339 1,549,273 7,116,177 1,043,456 8,860,381 38,965,440 31,977,968 3,343,651 36,294,280 9,028,816 3,383,572 4,184,411 No 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Provinces Nusa Tenggara Timur Kalimantan Barat Kalimantan Tengah Kalimantan Selatan Kalimantan Timur Sulawesi Utara Sulawesi Tengah Sulawesi Selatan Sulawesi Tenggara Gorontalo Maluku Maluku Utara Papua Kepulauan Riau Sulawesi Barat Irian Jaya Barat TOTAL 218,868,791
Source : Survei Penduduk Antar Sensus (Supas) (2005) BPS
Population 4,260,294 4,052,345 1,914,900 3,281,993 2,848,798 2,128,780 2,294,841 7,509,704 1,963,025 922,176 1,251,539 884,142 1,875,388 1,274,848 969,429 643,012
10 DKI Jakarta 11 Jawa Barat 12 Jawa Tengah 13 DI Yogyakarta 14 Jawa Timur 15 Banten 16 Bali 17 Nusa Tenggara Barat
Data Source
Data Source
1. AGB Nielsen Television Auidence Measurement Television Audience Measurement survey of AGB Nielsen is conducted in 10 Cities of Indonesia among others Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, Medan, Palembang, Makassar & Banjarmasin. This Television Audience Measurement involve some people aged above 5 yo that have television with good condition. The tool for measuring named people meter. Processing data software used Arianna. 2. Nielsen Consumer Insight (Media Index) Media Index Data Survey is conducted in 9 Big Cities of Indonesia among others Greater Jakarta (including Bogor, Tangerang & Bekasi), Bandung, Greater Yogyakarta (including Bantul & Sleman), Semarang, Greater Surabaya (including Gresik, Bangkalan, Mojokerto, Sidoarjo & Lamongan), Medan, Makassar, Palembang & Denpasar. The survey is conducted by interviewing with people aged above 10 yo. Processing data software used Interactive Market System (IMS).
Data Source (Contd)

3. Nielsen Radio Study Radio Audience Measurement Survey of Nielsen Media Research is conducted in 9 big cities of Indonesia among other things Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, Medan, Palembang & Makassar with Radio Diary Method. This survey involve the panel aged 10 yo Data processing Software used Radio Advisor. 4. Nielsen Advertising Information Services Advertising Information Services provide information on Indonesias advertising activities in TV, Print (Newspaper, Magazine and Tabloid) & Radio Media. TV = 23 Stations, Majalah/ Tabloid = 163 Media, Radio = 11 Stations Adex value based on published rate card, does not monitor classified ads, does not take into account volume discount & promotions. Data processing software used Adquest Millenium.
Data Source (Contd)

5. Roy Morgan Research Roy Morgan Survey is conducted in urban & rural area in 16 provinces including the Top 20 cities of Indonesia, 20 small towns and rural surroundings. Top 20 Cities are consists of Jakarta, Greater Surabaya, Greater Bandung, Medan, Palembang, Tangerang, Semarang, Makassar, Malang, Bekasi, Lampung, Bogor, Balikpapan, Banjarmasin, Denpasar, Padang, Pekanbaru, Pontianak, Surakarta & Yogyakarta. 20 Small towns are consists of Serang, Depok, Sukabumi, Tasikmalaya, Cimahi, Purwokerto, Kendal, Sleman, Sidoarjo, Lumajang, Madiun, Tabanan, Pematang Siantar, Bukit Tinggi, Batu Raja, Dumai, Kota Bumi, Mempawah (Kalbar), Pleihari (Kalsel), Samarinda & Pangkajene (Sulsel). Rural Area are 32-50 KM of small towns. Respondents aged above 14 yo. Processing data software used Asteroid.
TAM Terrestrial TV Panel & Projected

AGB NIELSEN PopulationUPDATE of 2010
Panel Household % Panel Individual % Projection of Individual Population (000) % GRT JKT 540 25.4% 2,125 26.2% 28,385 GRT SBY 326 15.4% 1,234 15.2% 9,291 GRT YGY 176 8.3% 636 7.8% 2,648 BDG 160 7.5% 589 7.3% 2,019 SMG 155 7.3% 635 7.8% 1,165 MDN 157 7.4% 651 8.0% 1,852 MKS 154 7.3% 569 7.0% 1,112 DPS 152 7.2% 565 7.0% 814 PLB 153 7.2% 622 7.7% 1,623 BJM 150 7.1% 476 5.9% 616 TOTAL 2,123 100.0% 8,102 100.0% 49,525
57.3%
18.8%
5.3%
4.1%
2.4%
3.7%
2.2%
1.6%
3.3%
1.2%
100.0%
Source : AGB Nielsen Media Research 2010
Sample & Projected Population NMR

Period of wave2 2010 (Survey taken on Jan - Mar 2010)
UPDATE
GRT JKT GRT BDG GRT SBY GRT SMG
MDN
MKS
GRT YGY
DPS
PLB
TOTAL
Number of Sample % Projected of Population (000) %
3,348
2,141
2,177
2,076
1,179
1,008
1,886
986
975
15,776
21.2% 26,539
13.6% 3,587
13.8% 8,665
13.2% 3,013
7.5% 1,688
6.4% 1,027
12.0% 2,482
6.3% 615
6.2% 100.0% 1,451 49,068
54.1%
7.3%
17.7%
6.1%
3.4%
2.1%
5.1%
1.3%
3.0% 100.0%
Source : NMR Media Index, Wave 2 2010
Sampel & Projected Population Roy Morgan Research

Survey taken on October 2007 - September 2008
Location City Sampel Individual % Projection of Individual Pop (000)
8,156 4,847 4,458 1,740 1,273 2,942 1,485 991 1,649 2,348 666 2,429 351 480 511 549 513 426 485 411 32,906 72,772
Urban
Jakarta Greater Surabaya Greater Bandung Medan Palembang Tangerang Semarang Makasar Malang Bekasi Lampung Bogor Balikpapan Banjarmasin Denpasar Padang Pekanbaru Pontianak Surakarta Yogyakarta
2,997 2,111 1,765 1,499 1,007 817 996 1,018 596 682 590 670 514 385 215 625 485 468 226 240 4,556 4,463
10.8% 7.6% 6.4% 5.2% 4.1% 3.0% 3.3% 3.6% 2.4% 2.5% 2.4% 2.5% 1.7% 1.5% 1.0% 2.5% 1.4% 1.7% 0.9% 1.0% 16.9% 16.6%
5.7% 3.4% 3.1% 1.2% 0.9% 2.1% 1.0% 0.7% 1.2% 1.6% 0.5% 1.7% 0.2% 0.3% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 23.1% 51.1%
Other Urban Rural
Source : Roy Morgan Research
Socio Economic Status (SES) 2010

Based on AGB Nielsen & NMR
SES A1 A2 B C1 C2 D E SES A B C1 C2 D E Rp.900.001 - Rp.1.250.000 Rp.600.001 - Rp.900.000 < Rp.600.000 Rp.900.001 - Rp.1.250.000 Rp.600.001 - Rp.900.000 < Rp.600.000 Rp.900.001 - Rp.1.250.000 Rp.600.001 - Rp.900.000 NMR - 2009 < Rp.600.000 > Rp.2.500.000 Rp.1.750.001 - Rp.2.500.000 Rp.1.250.001 - Rp.1.750.000 Rp.900.001 - Rp.1.250.000 Rp.600.001 - Rp.900.000 NMR - 2010 < Rp.600.000 > Rp.2.500.001 Rp.1.750.001 Rp.2.500.000 Rp.1.250.001 - Rp.1.750.000 Rp.1.750.001 - Rp.2.500.000 Rp.1.250.001 - Rp.1.750.000 AGBNielsen - 2009 > Rp.3.500.000 Rp.2.500.001 - Rp.3.500.000
UPDATE
AGBNielsen - 2010 > Rp.3.500.000 Rp.2.500.001 - Rp.3.500.000 Rp.1.750.001 - Rp.2.500.000 Rp.1.250.001 - Rp.1.750.000
Social Economic Status is based on monthly routine household expenditure, such as electricity, phone bill, transportation, etc. But not includes installments, recreation, etc.
Average Monthly Household Expenditure

Based on Roy Morgan
Roy Morgan - 2008
More Than Rp. 4.000.000 Rp.3.250.001 - Rp.4.250.000 Rp.2.250.000 - Rp.3.250.000 Rp.1.750.001 - Rp.2.250.000 Rp.1.250.001 - Rp.1.750.000 Rp.800.001 - Rp.1.250.000 Rp.600.001 - Rp.800.000 Rp.400.001 - Rp.600.000 Rp.400.000
Media Overview
Indonesian Media Development

NO
1
MEDIUM
TELEVISION - National - Local - Pay TV NEWSPAPERS MAGAZINES TABLOIDS RADIO
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
7 6 N/A N/A N/A 769
10 6 N/A N/A N/A 779
11 6 N/A N/A N/A 795
11 16 2 149 239 53 1,215
11 19 2 172 335 75 1,400
11 31 3 181 387 89 1,505
11 40 11 203 498 108 1,552
11 40 11 222 585 122 1,589
11 113 10 239 648 109 1,589
11 186 10 239 648 109 1,589
2 3 4 5
Source : Media Data Matari, updated 2009
Media Consumption
9 Cities, Aged 10+, In %
UPDATE MEDIA TV Radio NPP Tabloid Magazine Cinema Internet Static OOH Mobile OOH HP 2000 81.0 40.0 28.0 21.0 19.0 N/A N/A N/A N/A N/A 2001 82.0 38.0 28.0 20.0 18.0 N/A N/A N/A N/A N/A 2002 86.0 36.0 27.0 21.0 19.0 N/A N/A N/A N/A N/A 2003 89.0 44.0 28.0 19.0 22.4 N/A N/A N/A N/A N/A 2004 91.6 47.3 29.5 21.9 21.3 N/A N/A N/A N/A N/A 2005 92.2 42.6 24.8 16.8 16.9 N/A N/A N/A N/A N/A 2006 92.6 43.0 23.7 17.1 18.2 1.2 5.3 43.7 35.3 25.1 2007 92.3 42.8 23.4 16.6 16.3 1.7 6.2 43.8 35.9 31.4 2008 94.5 40.9 20.8 14.1 12.7 1.8 9.3 46.8 37.8 40.0 2009 W3 2010 94.1 34.0 16.8 10.9 8.6 1.8 12.0 43.5 35.4 49.0 94.3 30.8 14.4 8.7 6.9 1.5 15.0 45.3 36.2 52.8
Based : TV, Radio, Print, OOH ( Yesterday ) Cinema, Internet (past 1 week) Source : NMR Media Index
The shift of Old Media to New Media
Vertical to Horizontal
What is New Media?

New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as "new media" are digital [...]
Source : Wikipedia.org
Old Media vs New Media

Old Media No Dialogue involved Its a one way street. Widespread messaging, irrelevant to the masses. Requires a large budget and several weeks of preparing. Customers have built a wall that filters over 90% of the messaging. New Media Customers are active participants, sharing their feedback. Targeted messaging, reaching an attentive audience. New media influences old media, in print and on TV. 61% of people trust other like-minded people.
Source : Modu 2008
Impact of Internet Growth

Shift of medium consumption pattern from print to internet have given impact in US. A newspaper company have bankrupted then build up a news site company.
Sosial Media
SOCIAL MEDIA HAS BECOME UBIQUITOUS

184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed
Source: Universal McCann Comparative Study on Social Media Trends April 2008
Social Media is Counter-Intuitive To Communications Media

COMMUNICATIONS MEDIA
Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content
SOCIAL MEDIA
Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation
Source: http://neilperkin.typepad.com/
Growth of Mobile Advertising
What is Mobile Advertising?

Mobile Web refers accessing internet via a portable device such as cell phones, PDAs, smartphones and other portable devices, by connecting through a mobile network. All sorts of advertising efforts specifically re-purposed, managed and/or promoted over mobile is called Mobile Web Advertising Its a collection of mobile channels suitable for advertising such as: Mobile WAP banners SMS advertising MMS advertising Advertising in games and videos
Source : Mobile Era, 2007
The world is going mobile

Mobile enjoys having a higher market penetration than fixed internet. In emerging markets the mobile phone, rather than the PC, is the primary connected device. This gives mobile a great opportunity for being one of the main advertising mediums, especially in a more digital future.
Source : Mobilera, 2007
In Mobile Internet Google Beleives
The CEO predicted that within a few years, mobile advertising would generate more revenue than advertising on todays web. Some things work, and others just dont but the mobile Internet always works, he said.
Source : Mobile Era, 2007
source : www.tempointeraktif.com
Media Consumption By Demographics & Psychographics
Media Consumption by Gender

UPDATE
32.3 49.9 51.3 46.1 53.2 54.4
42.2
39.9
39.3
45.9
67.7 50.1 48.7 53.9 46.8 45.6
57.8
60.2
60.7
54.2
TV
Radio
NPP
Tabloid
Magz
Cinema
Internet
OOH
Mobile OOOH
HP
MALE
FEMALE
Source : NMR Media Index, wave 2 2010
Media Consumption by SES

UPDATE
30.2
32.1 48.7 50.3 52.4 56.8 50.3
38.5
39.9
37.6
69.8
67.9 51.3 49.7 47.6 43.2 49.8
61.5
60.1
62.4
TV
Radio
NPP
Tabloid
Magz
Cinema
Internet
OOH
Mobile OOH
HP
SES CDE
SES AB
Media Consumption by Age

UPDATE
11.8 12.6 8.9 15.2 20 18.4 31 25.1 28.3 33.6 31.1 44 32.3 29.4 29.7 32.8 5.4 10.7 10.6 6.6 15.4 16.7 15.7 15.5 16.9 9.2 8.1 7.7
21.4
22.2
28 33.3 39.6 24.9 21.8 13.3 7.9 13.4 7.8 24.5 25.5 25.2
13.9
13.5
16.2 8.6 8.5 2.5 9.8 3.6 13.9 8.1 3.3
11.5 5.8
15.2
12
TV
Radio
NPP
Tabloid
M agz
Cinema
Internet
OOH
M obile OOH
HP
50+ YO
40-49 YO
30-39 YO
20-29 YO
15-19 YO
10-14 YO
Media Consumption by Occupation

UPDATE
7.2 9.2 21.6 32.4 15.9 16 17.1 19.1 11.8 13 12.2
33 31.5 34.8
25.2
19.1 5.4
17.9 4.5
39.8
39.1
35.1
10.2
10.6 11.2
9.7 10.6 10.8 11.1 20 21.8 21 13.1 2.1 6.6 Internet 8.6 7.1 OOH 9.1 6.8 Mobile OOH 9.1 HP 43.6 33 27.4
19.9
18.9
13.1
49.8
19.1
17.2
15.5 7.6 8.5 5.5 Tabloid 10.7 5.3 Magz 4.5 10.3 Cinema
11.2 TV
11.1 Radio
7.3 NPP
OTHERS
HOUSEWIVES
STUDENT
ENTERPRENEUR
BLUE COLLAR
WHITE COLLAR
Media Consumption by Education

UPDATE
3.41 14.99 23.6 24.83 1.74 9.59 3.57 11.92 3.4 15.34 5.63 9.01 16.99 28.9 21.3 24.6 23.4 24.0 21.6 48.0 48.5 34.3 6.4 2.2 2.7 2.8 3.3 10.1 4.5 7.3 6.1 9.3 4.5 6.1 5.8 9.1 3.2 4.8 3.4 5.2 3.5 4.7 39.9 47.0 40.1 41.5 29.6 44.6 41.5 22.8 24.8 3.97 15.92 19.29 6.75 0.75 6.03 16.99 0.25 5.74 19.2
19.5
20.5
TV
Radio
POST GRADUATE SLA FINISHED SD NOT FINISHED
NPP
Tabloid
Magz
Cinema
Internet
OOH
Mobile OOH
HP
UNIVERSITAS SLP FINISHED WITHOUT FORMAL EDUCATION
ACADEMY SD FINISHED NO EDUCATION
Nielsen Psychographic
Segment
Traditionalist
Personality
Hold traditional values, Dreaming of Wealth, Non Brand Minded, Less Health Conscious, Non Ad Believer Nested, Practical (Prefer buying new than fixing), TV is an Entertainment, Enjoying Ad, Enjoying Shopping Value Friendship, Self Sacrificing for Greater Results, Less Environment Concerns Brand Minded, Career Oriented, Enjoying Life, Lonely & Need Challenge Worries, Critical On Life, Cynical On Money, Information Seeker (On Labels), Non Career Minded Restless (Tend to Dislike a Regular Pattern of Life), Not Confidence Non Opinioned (Goes with The Flow), Career is Important, Believe in Gender Equal Opportunities Making Good Money and Financially Secured, Not Price Conscious, Appearance Concerns Trusting, Do Not Fear to Failure, Outspoken, Health Conscious
Settled Young Loyalist Western Minded Skeptical Restless Apathetic Material Comfort Optimist
Source : Nielsen Media Research
Media Consumption by Psychographic

UPDATE
9.9 7.5 10.0 8.7 13.5 13.2 13.3 10.1 7.1 10.1 11.6 TV 8.3 11.0 10.5 9.1 13.3 10.2 10.4 13.3 10.6 6.8 8.6 6.4 13.9 6.7 8.3 3.2 18.7 11.8 4.4 10.0 2.8 16.1 16.3 9.9 18.5 11.0 4.1 5.5 1.8 12.7 3.7 9.4 3.1 11.3 4.1 7.8 2.0 14.7 15.3 7.8 11.8 13.5 9.1 9.2 15.7 13.0 13.7 11.8 12.8 11.0 OOH 11.1 10.9 Mobile OOH 11.2 8.7 11.0 9.1 12.9 16.7 11.6 6.3 9.1 4.7 11.5 7.2 9.5 5.3 10.9 5.9 9.5 4.3 16.4
6.8
14.9
12.8 Radio
10.9 NPP
8.7 Tabloid
7.3 Magz
12.9 Cinema
12.3 HP
Internet
Young Loyalist Traditionalist
Optimist Apathetic
Skeptical Restless
Settled Western Minded
Material Comfort
Media Overview Summary

UPDATE
The Highest increasing of media Penetration Consumption in the second wave of 2010 is Internet Media, Whereas print media generally tends to decrease. TV media consumption is still the highest compared with other media to date (Wave 2 2010). The majority tend to consume the internet is still done by the higher education class and upper class (AB).
Internet
Top 5 Country in Asia Internet Usage

UPDATE
ASIA
Population (2010 Est.) 1,330,141,295 126,804,433 1,173,108,018 48,636,068 242,968,342
Internet User Internet User Use Growth (2000) (Latest data) (20002010*) 22,500,000 47,080,000 5,000,000 19,040,000 2,000,000 420,000,000 99,143,700 81,000,000 39,440,000 30,000,000 1766.7% 110.6% 1520.0% 107.1% 1400.0%
China Japan India Korea, South Indonesia

*) Q2 2010
Source: http://www.internetworldstats.com
Development of Internet Users in Indonesia

30,000,000
Subsc riber User
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0 2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: APJII and Synovate analysis (Estimation)
Indonesian Internet Consumption Penetration

UPDATE
+49%
15.0 12.0 12.7 13.6
11.2 8.4 9.3 10.1
11.5
5.3
5.5
5.7
6.1
6.2
7.0
7.5
w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w3-10
Source: NMR Media Index
Internet Consumption Penetration by City

UPDATE
23.0
22.4 19.9 17.9 15.1 14.1 11.1 9.7 10.8 19.7 19.4
13.8 14.1 10.4 11.1 9.8
14.1
GRT JKT
BDG
GRT SBY
SMG
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Internet User Profile

MALE FEMALE
84 116
UPDATE
Composition (%)
58.0 42.0
10-14 YEARS 15-19 YEARS 20-29 YEARS 30-39 YEARS 40-49 YEARS 50+ YEARS3
24 66 134
147 262
23.1 41.2 21.1 10.4 3.8
A B C1 C2 D E
39 33 72 98 141
233
0.5
Male 10-30 YO AB White Collar & Student
37.8 22.9 15.9 11.7 6.3 5.4

261
WHITE COLLAR BLUE COLLAR ENTERPRENEUR STUDENT HOUSEWIVES 11 OTHERS

57 44 54
275
39.1 7.7 6.3 37.2 1.6 8.1
50
100
150
200
250
300
Index
Source: NMR Media Index, W2 2010
Top Web Sites Based On alexa.com

Region of Indonesia
No
1 2 UPDATE
Web Site
Remark
Facebook.com Social utility that connects people, to keep up with friends, upload photos, share links and videos. Google.co.id Google.com Yahoo.com Blogger.com Kaskus.us Youtube.com Search Engine Site
Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages. Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. Free, automated weblog publishing tool that sends updates to a site via FTP.
Social Media Sites
3 4 5 6 7 8 9 10
Community Forum site

YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! . software.
Wordpress.com Free blogs managed by the developers of the WordPress 4shared.com Detik.com
A simple and easy-to-use service offering free online files storage and sharing accessible worldwide.
Actual News, articles & online service portal.

Source : alexa.com, Sept 2010
Internet User Habit
Internet User Habit

UPDATE
Frequency
Le s s t h a n 1 in a M o n th O n c e in a M o n t h
2010 W 3
Time Spent
> 7 Hr 6-7 H r 5-6 H r 4-5 H r 3-4 H r 2-3 H r 1-2 H r 31-60 M in
F e w in a M o n t h
2009 W 3
2010 W 3 2009 W 3
O n c e in a W e e k
F e w in a W e e k
E v e r yd a y 0 20 40 60 80 100
0-30 M in 0 20 40 60 80 100
(%)
(%)
Internet User Habit (Contd)

UPDATE
Money Spent for Internet

More Than RP 250.000
RP 125.001-RP 250.000
RP 49.501-RP 125.000
2010 W 3 2009 W 3
RP 37.501-RP 49.500
RP 25.001-RP 37.500
UP TO RP 25.000
None
20.00
40.00
60.00
80.00
100.00
(%)
General Internet Usage

Acces Intl News Education Serv. Product Info Acces Loc. News Chating Downld Sftware/Files Genrl Surfing List. To Music Play Games E-Mail 0 20 40 60 80 100
UPDATE
2010 W 3 2009 W 3
(%)
e-Banking Internet Usage

Buy/Sell Obligation Check Loans Status Buy/Sell Foreign Curr Buy/Sell Stocks Onlin Pay Bills Check Stock Price Any Others Pay Utilities Transfer Between Banks Transfer Between Accounts
UPDATE
2010 W 3 2009 W 3
(%)
Attitudes for Internet
Source: Roy Morgan Research
e-Commerce Internet Usage

UPDATE
Buy/Sell Obligation Groceries Entertainment Books Computer Hardware Computer Software Recorded Music Travel-Related H/H Appliances Clothing Apparel
2010 W 3 2009 W 3
Place to Use Internet

Internet Cafe
UPDATE
44.8
Some Other Places
18.0
At Work
16.0
At Home
13.9
At College/Uni/Place Of Study
5.8
2010 W 3 2009 W 3
At A Friends/Relatives House
1.4
At The Library
0.0
Hospital
Internet Summary
UPDATE
Growth of internet users on a weekly basis for 2010 (2nd Wave) was increased for 5.3 % than a year a go in the same period and 58.38 % for a daily basis. High penetration of Internet users in the period of 2nd wave in 2010 at once the largest increase in penetration compared to previous years with the same period is located in Makassar (127.62 %). Internet user profile consists of a majority of Male, social economic status of the AB, a profession as young executives and students who are aged between 10 29 years Old. Send e-mail is a favorite activity of Internet Users. Most Internet users do e-commerce functionality to check their accounts, Whereas significantly e-commerce increase is for Groceries & Houseshold Appliances transaction that is equal to 100 % than a year a go in the same period. Place the most used to the Internet is the internet cafe. Whereas significantly place used to internet increase is for Mobile Phone that is equal to 300 % than a year a go in the same period.
Mobile Advertising
Hand Phone User Penetration

UPDATE
52.8
46.6 43.0 40.0 37.2 29.8 31.4 32.1 34.2
47.6
49.0
50.5
50.6
22.1
23.5
25.1
26.8
28.2
W2-06 W3-06 W4-06 W1-07 W2-07 W3-07 W4-07 W1-08 W2-08 W3-08 W4-08 W1-09 W2-09 W3-09 W4-09 W1-10 W2-10 W3-10
Source : NMR Media Index
Mobile Phone User Profile

UPDATE
MALE FEMALE
79 121
Composition (%)
60.5 39.5
10-14 YEARS 15-19 YEARS 20-29 YEARS 30-39 YEARS 40-49 YEARS 50+ YEARS
47
72 126 120 121 96
12.4 21.6 20.6 20.8 16.5 8.1

158
A B C1 C2 D E
43 75 85 102 124
26.9 21.9 17.4 14.5

187 118
WHITE COLLAR BLUE COLLAR ENTERPRENEUR STUDENT HOUSEWIVES OTHERS

48 58 109 110
12.8 7.3 29.7 18.7 17.3
Male 15-40 YO AB White, Blue Collar, Enterpreneur & Student
50
100
150
200
17.5 7.6 9.2
Index
Adult People is Growing...

UPDATE
34.6
33.56
24.3 17.3 16.85
24.83
11.4 7.5 7.4
11.7 5.0 5.66
10-14 YEARS
15-19 YEARS
20-29 YEARS
30-39 YEARS
40-49 YEARS
50+ YEARS
w2 2009
w2 2010
Source : NMR Media Index
Mobile Phone Features That Used

9 Cities, Aged 10+, in %
UPDATE
96 97
50 36
32
28
24 25
25 19 8 13 7 5 3 Email 4 5 4 2 2
Mp3 Player
Internet
Games
Mms (Multimedia Message Service)
w3 2009
w3 2010
Telephone Video
Source: NMR-Media Index
Camera
Radio
Video Streaming
SMS
Mobile Ad Summary
UPDATE
Growth of Mobile Phone (Hand Phone) users 2010 (2nd Wave) was increased for 8.6 % than a year a go in the same period. Mobile user profile consists of a majority of Male, social economic status of the AB, a profession as young executives and students who are aged between 15 40 years Old. Short Message Service (SMS) is a favorite Mobile features of Mobile Users. Whereas significantly Mobile features used to internet increase that is equal to 48.09 % than a year a go in the same period.
Television
TV Consumption Penetration Growth

UPDATE
9 .2 3
9 .3 3
9 .6 9 .0 2 2
9 .0 2
9 .2 2
9 .4 2
9 .8 2
9 .3 3
9 .1 4
9 .5 4
9 .5 4
9 .3 4
9 .3 4
9 .9 4
9 .5 5
9 .6 4
9 .3 4
w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -0 w -1 w -1 w -1 2 6 3 6 4 6 1 7 2 7 3 7 4 7 1 8 2 8 3 8 4 8 1 9 2 9 3 9 4 9 1 0 2 0 3 0
TV Consumption Penetration By City

UPDATE
97.8 94.2 94.9
98.5 93.5 93.0 94.3
97.0
97.9
96.7
98.3
97.7
98.9
99.9
99.7
85.3
87.0
88.8
GRT JKT
BDG
GRT SBY
SMG
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
02 :0 0: 0
TVR (%) 0.5 1 2 3 4 5 1.5 2.5 3.5 4.5 0
10 Cities, Aged 5+, In TVR (%)
TV Viewing Pattern
Jan-Sep'10
Jan-Sep'08
Jan-Sep '09
UPDATE
0 -0 03 2: :1 14 5: :5 00 9 -0 04 3: :3 29 0: :5 00 9 -0 05 4: :4 44 5: :5 00 9 -0 07 5: :0 59 0: :5 00 9 -0 08 7: :1 14 5: :5 00 9 -0 09 8: :3 29 0: :5 00 9 -0 10 9: :4 44 5: :5 00 9 -1 12 0: :0 59 0: :5 00 9 -1 13 2: :1 14 5: :5 00 9 -1 14 3: :3 29 0: :5 00 9 -1 15 4: :4 44 5: :5 00 9 -1 17 5: :0 59 0: :5 00 9 -1 18 7: :1 14 5: :5 00 9 -1 19 8: :3 29 0: :5 00 9 -1 20 9: :4 44 5: :5 00 9 -2 22 0: :0 59 0: :5 00 9 -2 23 2: :1 14 5: :5 00 9 -2 24 3: :3 29 0: :5 00 9 -2 25 4: :4 44 5: :5 00 9 -2 5: 59 :5 9
Source : AGB Nielsen Media Research
Program Type Preference by Gender

10 Cities, in TVR (%)
UPDATE
2.3
1.7 1.4 1.4 1.4
1.7
1.8 1.5 1.1 0.9 0.7 0.9 0.6 0.6 0.5 0.5 0.3 0.3 1.2 1
Series
Movie Entertainm ent Children Inform ation
News
Religious
Sport
Special
Filler
MALE 15+
FEMALE 15+
Source : AGB NMR, Jan Jul 2010
Program Type Preference by Age

UPDATE
2.1 2.0 1.9 1.8 1.7 1.5 1.5 1.41.4 1.4 1.4 1.3 1.3 1.1 1 1 0.9 0.8 0.70.7 0.8 0.7 0.6 0.40.4 0.5 0.4 0.3 1.0 1.5 1.4 1.21.2 1.2 1.4 1.3
0.30.30.3 0.2
Series
Movie Entertainment Children Information MF 5-14 Yo ABC MF 15-24 Yo ABC
News
Religious
Sport
Special
Filler
MF 25-34 Yo ABC
MF 35+Yo ABC
Source : AGB Nielsen, Jan Sep 2010
Program Type Preference by SES

UPDATE
2.1
1.6
1.5 1.2
1.6 1.4 1 1.3 1.1 0.9 0.7 0.7 0.5 0.5 0.4 1.4
1.5 1.3
0.3 0.3
Series
Movie Entertainment Children Information AB CLASS
News
Religious
Sport
Special
Filler
CDE CLASS
TV Audience Profile
TV Audience Profile By Gender

UPDATE
MALE 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
RCTI SCTV TRANS IVM TRANS7 TPI TVONE ANTV GTV METRO TVRI1
FEMALE
TV Audience Profile By Age

UPDATE
5 -14 YO 15-24 YO 25-34 YO 35-44 YO 45-54 YO 55+YO
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
TV Audience Profile By SES

UPDATE
A CLASS
C CLASS
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
National TV Audience Profile

Station Audience Profile Station Audience Profile
Family, Skewed to Female, All Economic Class Skewed to Adult Male, Middle
Family, Skewed to Teen, All Economic Class Family, Skewed to Male & Kid
Skewed to Aged 15+, Middle Up class,
Skewed to Kids & Teen, Midd
Family, Skewed to Kid & Adult Female, Middle Low Class Upper Class Skewed to Adult,
Family, Skewed to Young People Family, Skewed to Middle Low Class
Older people
Source : AGB Nielsen Jan Sep 2009
TV Coverage & Reception Quality
National TV Coverage Area

Claimed by Station
Source : - Media Data Matari Updated, Sep 2008 - TV Station Media Profile
TV Transmitter Stations
Claimed by Station
NO Stations Number of Transmitter Area Jawa Bali Sumatera Kalimantan Sulawesi Others
1 2 3 4 5 6 7 8 9 10 11
TVRI1 RCTI SCTV IVM TRANS METRO TPI ANTV TRANS7 GTV TVONE
389 62 47 34 32 56 28 36 26 39 22
69 21 16 15 11 16 14 13 12 15 11
7 2 1 1 1 1 1 1 1 1 1
123 19 11 10 9 13 7 8 5 10 6
54 7 8 3 4 10 3 4 4 5 3
69 5 4 2 3 7 3 5 2 4 1
67 8 7 3 4 7 5 2 4
Source : - Media Data Matari Updated, Sep 2008 - TV Station Media Profile
TV Reception Quality
Jakarta
100% 80%
UPDATE
Grt Bandung
100% 80%
60%
60%
40%
40%
20%
20%
0% ANTV GTV IVM TVONE METRO RCTI SCTV TPI TRANSTVRANS|7 TVRI1 T
0%
ANTV GTV IVM TVONE METRO RCTI SCTV TPI TRANS TRANS|7 TVRI1
Grt Surabaya
100% 80%
Grt Semarang
100% 80%
60%
60%
40%
40%
20%
20%
0%
0%
Source: NMR Media Index, wave 3 2010
TV Reception Quality (Contd)

Denpasar
100% 80%
UPDATE
Medan
100% 80%
60%
60%
40%
40%
20%
20%
0%
0% ANTV GTV IVM TVONE METRO RCTI SCTV TPI TRANS TRANS|7 TVRI1
Makasar
100% 80%
Grt Yogyakarta
100% 80%
60%
60%
40%
40%
20%
20%
0%
0% ANTV GTV IVM TVONE METRO RCTI SCTV TPI TRANSTRANS|7 TVRI1
TV Reception Quality (Contd)

UPDATE
Palembang
100%
80%
60%
40%
20%
0%
VERY GOOD
QUITE GOOD
QUITE BAD
VERY BAD
TV Performance
National TV Audience Share

10 Cities, Aged 5+, All Day Parts
UPDATE
25 20 15
Share (%)
J an-S ep'08 J an-S ep'09 J an-S ep'10
10 5 0 T VR I1 R C T I S C TV TPI AN T V IV M ME T R OT R AN ST R AN S 7 G T V T VO N E
National TV Audience Share

10 Cities, 5+ (All People), All Day Parts
UPDATE
25
20
2008
2009
2010
Share (%)
15
10
Apr May J un J ul Aug Sep Oct Nov Dec J an Feb Mar Apr May J un J ul Aug Sep Oct Nov Dec J an Feb Mar Apr May J un J ul Aug Sep
TVRI1 ANTV TV7 TRANS7
RCTI IVM GTV
SCTV METRO LATIVI TVONE
TPI TRANS
Channel Share Monthly (National TV)

10 Cities, M/F 5-14 ABC, All Day Parts
UPDATE
2 5
2008
2 0
2009
2010
Share (%)
1 5
1 0
0
Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Aug Sep ct ov ec TVRI1 ANTV TV7 TRANS7 RCTI IVM GTV SCTV METRO LATIVI TVONE TPI TRANS

UPDATE
3 0 2 5 2 0
Share (%)
2008
2009
2010
1 5 1 0 5 0
Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Aug Sep ct ov ec TVRI1 ANTV TRANS7 RCTI IVM GTV SCTV METRO TV ONE/LATIVI TPI TRANS

UPDATE
25
2008
20
2009
2010
Share (%)
15
10
0
Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep TVRI1 ANTV TRANS7 RCTI IVM GTV SCTV METRO TV ONE/LATIVI TPI TRANS

10 Cities, M/F 35+ ABC, All Day Parts
UPDATE
25
2008
20
2009
2010
Share (%)
15
10
0
Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep TVR I1 AN TV TR S7 AN R CTI IVM G TV SCTV ME O TR TV O E N /LATIVI TPI TR S AN

10 Cities, Male 15+, All Day Parts
UPDATE
25
2008
20
2009
2010
Share (%)
15
10
0
Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep O N D ct ov ec Jan Feb Mar Apr May Jun Jul Aug Sep TVR I1 AN TV TR S7 AN R CTI IVM G TV SCTV ME O TR TV O E N /LATIVI TPI TR S AN
Source : AGB Nielsen media Research

10 Cities, Female 15+, All Day Parts
UPDATE
30 25 20 15 10 5 0
Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Jul Aug Sep ct ov ec ct ov ec TVRI1 ANTV TRANS7 RCTI IVM GTV SCTV METRO TV ONE/LATIVI TPI TRANS
2008
2009
2010
Share (%)
Source : AGB Nielsen Media research

10 Cities, Mother With Kid < 10 YO, All Day Parts
UPDATE
25
2008
20
2009
2010
Share (%)
15
10
0
Apr May Jun Jul Aug Sep Oct N D Jan Feb Mar Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Aug Sep ov ec ct ov ec TVRI1 ANTV TRANS7 RCTI IVM GTV SCTV METRO TV ONE/LATIVI TPI TRANS

10 Cities, AB Class, All Day Parts
UPDATE
25
2008
20
Share (%)
2009
2010
15
10
0
Apr May Jun Jul Aug Sep Oct Nov Dec JanF Mar Apr May Jun Jul AugSep Oct NovDec Jan F eb ebMar Apr May Jun Jul Aug Sep
TVRI1 ANTV TRANS7 RCTI IVM GTV SCTV METRO TV ONE/LATIVI TPI TRANS

10 Cities, CDE Class, All Day Parts
UPDATE
25
20
2008
2009
2010
Share (%)
15
10
0
Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Aug Sep O N D Jan Feb Mar Apr May Jun Jul Aug Sep ct ov ec ct ov ec TVR I1 AN TV TR S7 AN R CTI IVM G TV SCTV ME O TR TV O E N /LATIVI TPI TR S AN
National TV Audience Share By Cities

10 Cities, Aged 5+, All Day Parts
TV/ CITY
TVRI1 RCTI SCTV TPI ANTV IVM METRO TRANS TRANS7 GTV TVONE
UPDATE
MDN
0.6 11.4 18.9 13.4 6.4 10.3 2.2 13.5 7.3 10.9 3.7
JKT
0.5 15.3 16.5 9.7 7.5 10.1 2.3 13.8 11.3 6 4.6
BDG
0.7 16.2 11.9 8.2 7.8 7.7 2.2 14.1 13.5 9.4 5.7
SMG
1.1 14.3 14.3 11.2 6.2 9.7 2.6 16.5 12.2 8 2.9
SBY
0.4 20.7 11.8 15.2 6.4 10.4 1.8 12.8 6.3 7 3.8
MKS
0.8 19.8 14.1 16.4 8.1 10.5 2.8 5.8 8.2 9.5 3
YGY
1.5 15.5 12.7 12 8.9 8.1 2.4 15.3 8.5 8.4 5.2
PLM
0.4 13.6 9.8 11.1 10.4 11.2 3 16.3 11.4 7.6 4.2
DPS
1 9.6 14.2 11.4 8.5 13.4 2.9 12 10.4 6.7 5.9
BJR
0.9 17.3 8.9 14.4 3.3 13.1 2.1 13.7 8.1 12.6 3
Station TV & Kota yang memiliki share cukup tinggi pada station tersebut :
RCTI Jakarta, Bandung, Semarang, Surabaya, Makassar, Yogyakarta, Palembang, Banjarmasin SCTV Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Yogyakarta, Denpasar - TRANS7 TPI Surabaya, Medan, Makassar Yogyakarta, Palembang, Denpasar, Banjarmasin - GTV ANTV Yogyakarta, Makassar - TVONE IVM Makassar, Palembang, Denpasar, Banjarmasin - TVRI1 METRO TV Palembang, Denpasar TRANSTV Jakarta, Bandung, Semarang, Surabaya, Medan, Yogyakarta, Palembang, Denpasar
Jakarta, Bandung, Palembang, Denpasar Bandung, Medan, Banjarmasin Bandung, Denpasar Yogyakarta, Semarang
Source : AGB-NMR, Jan Sep 2010
Top Program Quarter 2 2010

10 Cities, Aged 5+
UPDATE
Source : AGB NMR, Apr Jun 10

10 Cities, Aged 5-14 yo
UPDATE

UPDATE

UPDATE

10 Cities, Aged 35+ yo
UPDATE

10 Cities, SES AB
UPDATE

10 Cities, SES CDE
UPDATE
TV Local
Local TV Stations
PROVINCES
NAD SUMUT SUMBAR SUMSEL RIAU KEP. RIAU JAMBI BENGKULU LAMPUNG JAKARTA BANTEN JABAR
SUM
2 4 4 4 6 2 2 2 4 8 4 25
ACEH TV, TVRI ACEH
CHANNELS
PROVINCES
JATIM
SUM
27
CHANNELS
TVRI SURABAYA, ATV BATU, BATU TELEVISI, DHAMMA TV BATU, JTV SBY, UNIVERSITAS GAJAYANA (GTV) MLG, KSTV KEDIRI, LOGIS TV KDR, MAHAMERU TV MLG, MALANG TV, SPACETOON TV SURABAYA, ATV MADIUN, ESKAPE TV BYWG, DHOHO TV KDR, SPACETOON MADIUN, SPACETOON MLG, GNTV, NDTV MLG, SINGOSARI MLG, PAS TV PASURUAN, DELTA TV SIDOARJO, MADURA CHANNEL, AREK TV SBY, SBO TV, M&HTV SBY, MNTV SBY, SUN TV SBY TVRI YOGYAKARTA, SUN TV YOGYAKARTA, MALIOBORO TV, JOGJA TV, RBTV, NUSA TV JOGJA TVRI DENPASAR, BALI TV, BMC BADUNG, DEWATA TV DPS, JIMBAWARNA TV LOMBOK TV (LBTV) TVRI KUPANG TVRI BANJARMASIN, AMUNTAI TV, RANTAU TV, BANJAR TV, BARITO CHANNEL, DUTA TV, SUN TV BJRMS, TVB BJRMS, TV MAJTA, MURAKARTA TV, SELIDAH TV BORNEO TV TVRI PONTIANAK, KCTV TVRI SAMARINDA, PKTV, TARAKAN TV TVRI MAKASSAR, MAKASSAR TV, FAJAR TV, SUN TV MKS
DA AI TV MEDAN, SPACETOON MEDAN, TVRI MEDAN, DELI TV TVRI PADANG, FAVORIT TV, MINANG TV, BUKITTINGGI TELEVISI (BiTV), PADANG TV TVRI SUMSEL, PALEMBANG TV, SRIWIJAYA TV, SKY TV TVRI PEKANBARU, RIAU TV, RIAU CHANNEL, SRI JUNJUNGAN (SJTV), INTV, HKTV BATAM TV , SEMENANJUNG TV (STV) TVRI JAMBI, JAMBI TV TVRI BENGKULU, BENGKULU TV TVRI LAMPUNG, LAMPUNG MEGA TV (LTV), SIGER TV, TEGAR TV, CEMPAKA TV, KRAKATAU TV, RADAR TV ELSHINTA TV, DA AI TV, JAK TV, O CHANNEL, SPACETOON TV JAKARTA, B CHANNEL, TVRI2 JAKARTA, PLAZA TV BANTEN TV, CAHAYA TELEVISI BANTEN (CTV), CARITA TV TANGERANG (CARITA TV), UNTIRTA TV TVRI BANDUNG, BANDUNG TV, BOGOR TV, CB CHANNEL DEPOK, CT CHANNEL, GANESHA TV, IMTV, MEGASWARA TV BGR, MQTV, SPACETOON TV BDG, SSTV SUKABUMI, JABAR TV, PJTV, STV BDG, VTV, BC CHANNEL, NUSA TV, TVB BKS, TVN, TV CRB, TV UI, UNIV. GUNADARMA TV, SPACETOON GRT, JATILUHUR TV, ATV SUKABUMI TVRI SEMARANG, BMS TV BANYUMAS, KARESIDENAN TV MGL, TATV SOLO, TV BOROBUDUR, TVKU SMG, PRO TV SMG, CAKRA TV SMG, TELEVISI TEGAL (TVT), RATIH TV KEBUMEN, CIP CILACAP, SIMPANG 5 TV SMG, MGTV SRKT
YOGYA BALI NTB NTT KALSEL
6 5 1 1 11
KALTENG KALBAR KALTIM SULSEL SULUT SULTRA GORONTALO MALUKU PAPUA
1 2 3 4 5 1 1 3 3
TV5d MANADO, TVRI MANADO, BUNAKEN TV, PACIFIC TV, TELEVISI MANADO (TVM) KENDARI TV GORONTALO TV TVRI AMBON, MOLLUCA TV, AMBON TV TVRI PAPUA, METRO TV PAPUA, TOP TV
JATENG
13
Notes : TV Lokal = 137, TVRI Daerah = 22

Source : - Media Data Matari Updated, Jul 2009
Local TV Audience Share By Cities

10 Cities, Aged 5+
Banjarmasin Denpasar Palembang Yogyakarta Makassar Medan Surabaya Semarang Bandung 0.0 Jakarta 0.4 0.4 0.8 0.4 0.5 0.6 1.0 1.1 0.4 0.2 0.1 0.9 0.2 0.6 0.6 0.2 0.2 0.1
0.9 0.9 1.4 1.7
UPDATE
0.7 1.9
0.2 0.4 0.6 0.4 0.8 0.5 0 0.1 0.2
Banjarmasin Denpasar Palembang Yogyakarta Makassar Medan
BJRTV BALI PALTV JOGJA OTHER MKTV STOON
DUTATV DEWATA SWJTV RBTV FAJAR DELI
OTHER OTHER OTHER TATV OTHER OTHER
Surabaya Semarang Bandung
JTV TVBR STOON PTV OTHER JAKTV DAAI TV
STOON PROTV STV
SBO CAKRA BTV
TVRI2 TVKU CTC
OTHER
Jakarta
OCNL MGSWR
STOON TVRI2
CBTV
ELSTV
Source : AGB NMR, Jan Sep 2010
National TV vs Local TV Audience Share

10 Cities, Aged 5+
100
UPDATE
20
99
2005
2006
2007
2008
2009
16
Share Local TV (%)
2010
Share National TV (%)
98 12 97 8 96 4
95
19 Local TV
94
24 Local TV
27 Local TV
29 Local TV
30 Local TV 0
30 Local TV
Jan'05 Mar May Jul Sep Nov Jan'06 Mar May Jul Sep Nov Jan'07 Mar May Jul Sep Nov Jan'08 Mar May Jul Sep Nov Jan'09 Mar May Jul Sep Nov Jan'10 Mar May Jul NTW TV Local TV
Source: AGB Nielsen Media Research
Television Summary
Growth of TV Audiences basis for 2010 (2nd Wave) was increased for 0.27 % than a year a go in the same period. High penetration of TV Audiences in the period of 2nd wave in 2010 is located in Palembang, the largest increase in penetration compared to previous years with the same period is located in Greater Yogyakarta (3.30 %).
Pay TV
Pay TV Consumption Growth

UPDATE
0.5
0.5
0.6
0.6
0.7
0.7
0.8
0.9
0.9
1.0
1.2
1.2
1.2
1.0 0.8 0.7 0.6 0.8
w2-06 w3-06 w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w2-10
Pay TV Consumption Penetration By City

UPDATE
1.6 1.2 1.1 0.6 0.4 0.5 0.1

GRT JKT BDG GRT SBY SMG
1.9 1.2 1.3 0.6 0.3 0.3 0.2
0.9 0.5
1.1
0.4
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Pay TV Audience Profile

Composition (%)
MALE FEMALE
68 132
UPDATE
66.0 34.0 11.0
36
60 114 147 111 95
20.0 26.0 20.0 17.0

598
A B C1 C2 D E
9 57 20 147
6.0 72.0 18.0 7.0 2.0 1.0 0.0 51.0 12.0 9.0 15.0
Male 20-50+ YO AB White Collar & Student
WHITE BLUE COLLAR ENTERPRENE STUDENT HOUSEWIVES OTHERS

32 58 92 69 114
380
100
200
300
400
500
600
700
8.0 4.0
Index
Source: NMR - Media Index, W2 2010
Pay TV Audience Habit

9 Cities, Aged 10+, In % Frequency Time Spent
33.4 48.6 4.9 10.3 11.2 13.1 13.2 13.9 4.3 9.1 9.5 11.0 8.0 9.5
39.9
37.4
6 - >6 HOURS 5 - <6 HOURS
7 Days/Wk 6 Days/Wk 5 Days/Wk 4 Days/Wk 3 Days/Wk 2 Days/Wk 1 Day/Wk

39.0 48.8 1.1 4.1 15.9 0.4 1.0 10.8
4 - <5 HOURS 3 - <4 HOURS 2 - <3 HOURS 1 - <2 HOURS 30 MINUTES - <1 HOUR <30 MINUTES
2008
2009
2008
2009
Pay TV Audience Habit (Contd)

Place
7.0 12.3 Someones Elses Home Public Accomodation Own Place Office/ Workplace 72.6 Hotel Room During Travelling Club 15.7 12.7
60.1
2008
2009
Pay TV Provider
Pay TV Target Audience Family Family Family Subscriber
575,888 (Feb 09) 272,716 (Jul 09) 350,000 (2008) N/A
Coverage
Jabodetabek, Jabar, Jateng, Yogyakarta, Jatim, Bali, Sumatera, Kalimantan, Sulawesi, NTB, NTT, Maluku, TimTim, Papua Jabodetabek, Jabar, Jatim, Bali, NTB, NTT, Sumatera, Kalbar, Kaltim, Kalsel, Sulut, Sulsel, Papua, dll Greater Jakarta & Surabaya
Family Family Car User
Jabodetabek, Bandung, Semarang, Surabaya, Medan, Balikpapan, Denpasar & Makassar Jakarta & Surabaya Jabodetabek
N/A N/A
Source : - Media Data Matari Updated, Jul 2009 - TV Station Media Profile
Pay TV Provider (contd)

Pay TV Target Audience Family Subscriber
30.000 (2008)
Subcriber Coverage
Jakarta, Bandung, Cirebon, Yogyakarta, Semarang, Surabaya, Malang, Solo, Denpasar, Lombok, Pekanbaru, Bagan Siapi-api, Bengkalis, Palembang, Padang, Batam, Jambi, Medan, Makassar, Bangka, Pontianak, Tanjung Balai Jakarta, Balikpapan, Denpasar, Bandung, Surabaya, Medan, Makassar, Pekanbaru, Palembang, Semarang N/A
I-Sky-Net
Mid-Low Class Family
N/A
N/A
Urban
N/A
Medan, Pekanbaru, Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Malang dan Denpasar
Source : - Media Data Matari Updated, Jul 2009 - TV Station Media Profile
Pay TV Summary
Growth of Pay TV users on 2010 (2nd Wave) was decreased for 47.5 % than a year a go in the same period. High penetration of Pay TV users in the period of 2nd wave in 2010 is located in Makassar, The largest increase in penetration compared to previous years with the same period is located in Palembang (100.0 %). Pay TV profile consists of a majority of Male, social economic status of the AB, a profession as White Collar and students who are aged between 20 50+ years Old.
Radio
Radio Consumption Penetration Growth

UPDATE
41.7
42.8
43.0 42.7
42.9
42.8
42.8
41.9
41.5
41.3
40.9
40.6
39.3
36.7
34.0
32.0
31.1
30.8
Source: NMR - Readership Study, W3 2010
Radio Consumption Penetration By Cities

UPDATE
75.8 71.5
49.6 44.7 34.6 28.6 31.0 23.4 34.6 29.5 39.6 29.1 38.3 33.2 29.7 22.5 40.2 36.6
GRT JKT
BDG
GRT SBY
SMG
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Radio Listener Profile

UPDATE
MALE FEMALE
97 103
Composition (%)
48.5 51.5 13.2 20.9 19.4 17.8 16.3 12.4
73
78 123 114 105 96
Female 15-40 YO ABC1 White & Blue Collar, Enterpreneur & Student
A B C1 C2 D E
72 95 95
103 112 104
17.7 19.3 17.9 16.4

0 20 40 60 80 91 96 100 120 100 104 99
132
16.4 12.4 21.2 16.1 16.7

140
15.9 14.6 15.4
Index
Cume %
05 :00
10
20
30
40
50
60
70
05 :45 -06 :00 :45 :30 :15 :00 :45 :30 :15 :00 :45 :30 :15 :00 :45 :15 17 17 18 19 20 20 21 :00 :45 :30 :15 :00 :45 :30 22 23 23 :15 :00 -16 -17 -18 -18 -19 -20 -21 -21 -22 -23 :45 :30 :15 :00 :45 :30 :15 :00 -06 -07 -08 -09 -09 -10 -11 -12 -12 -13 -14 -15 -15 :30 :15 :00 :45 :30 :15 :00 :45 :30 :15 :00 :45 :30 06 07 08 08 09 10 11 11
-05 :15
9 Cities, Aged 10+, in 000 Listener
Radio Listening Pattern (Kota-kota P.Jawa)
Bandung Jakarta
12 13 14 14 15 16
UPDATE
Surabaya Semarang Yogyakar

:45 :30 :15 -00 :00
Cume % 10 0 20 30 40 50 60 70 10 20 30 40 0
Cume % 50 60 70
9 Cities, Aged 10+, in 000 Listener
Denpasar
Radio Listening Pattern (Kota-kota Luar P.Jawa)
Medan Palem bang
UPDATE
Makassar
05 :0 005 :1 05 5 :4 506 :0 06 0 :3 006 :4 07 5 :1 507 :3 08 0 :0 008 :1 08 5 :4 509 :0 09 0 :3 009 :4 10 5 :1 510 :3 11 0 :0 011 :1 11 5 :4 512 :0 12 0 :3 012 :4 13 5 :1 513 :3 14 0 :0 014 :1 14 5 :4 515 :0 15 0 :3 015 :4 16 5 :1 516 :3 17 0 :0 017 :1 17 5 :4 518 :0 18 0 :3 018 :4 19 5 :1 519 :3 20 0 :0 020 :1 20 5 :4 521 :0 21 0 :3 021 :4 22 5 :1 522 :3 23 0 :0 023 :1 23 5 :4 500 :0 0
05 :0 005 :1 05 5 :4 506 :0 06 0 :3 006 :4 07 5 :1 507 :3 08 0 :0 008 :1 08 5 :4 509 :0 09 0 :3 009 :4 10 5 :1 510 :3 11 0 :0 011 :1 11 5 :4 512 :0 12 0 :3 012 :4 13 5 :1 513 :3 14 0 :0 014 :1 14 5 :4 515 :0 15 0 :3 015 :4 16 5 :1 516 :3 17 0 :0 017 :1 17 5 :4 518 :0 18 0 :3 018 :4 19 5 :1 519 :3 20 0 :0 020 :1 20 5 :4 521 :0 21 0 :3 021 :4 22 5 :1 522 :3 23 0 :0 023 :1 23 5 :4 500 :0 0
Top Radio By City

05.00-24.00, Aged 10+, All Place of Listening
Greater Jakarta
RADIO DANGDUTTPI BENS GEN FM ELGANGA ELSHINTA (OOO) 3,578 3,408 3,401 1,891 1,890 DAHLIA RAMA ARDAN 99ERS RAKA
Bandung
UPDATE
RADIO (OOO) 373 296 255 204 184
Semarang
RADIO HOTS GAJAH MADA POP FM IBC FM KIS FM (OOO) 125 122 118 115 97
Yogyakarta
RADIO RETJOBTG GCD FM PERSATUAN MBS FM POP FM (OOO) 575 497 327 318 292
Surabaya
RADIO SUARA GIRI WIJAYA FM M RADIO EBS FM MERDEKA (OOO) 1,583 1,135 937 713 654
Denpasar
RADIO GEMA MENARA AR FM GENTA BALI CASANOVA (OOO) 245 134 99 82 71
Top Radio By City

05.00-24.00, Aged 10+, All Place of Listening
UPDATE
Medan
RADIO MOST FM SIMPONI KARDOPA SIKAMONI DANGDUTTPI (OOO) 246 156 149 141 134
Palembang
RADIO LANUGRAHA PRIMA SRIWIJAYA CBFM RAMONA (OOO) 679 532 424 418 412
Makassar
RADIO VENUS GAMASI TELSTAR MADAMA PRAMBORS (OOO) 300 293 179 133 130
Radio Program choices

9 Cities, Aged 10+, in %
UPDATE
POP IN DONE SIA D ANGDU T
48.4 50.1 24.0 22.8 11.3 9.9 4.6 3.6 3.9 4.8 1.4 2.6 1.2 1.1 0.6 0.4 0.5 0.6 0.5 0.8
RE LIGION
N WS E R GION AR E AL T
W3 10 W3 09
WE STE N R CAMPUR SAR I
CLASSIC MUSIC
TALK SH OW / IN R W TE VIE R OCK MUSIC
Radio Summary
growth of Radio Listeners basis for 2010 (2nd Wave) was decreased for 20.99 % than a year a go in the same period. The Highest penetration of Radio Listeners in the period 2010 (2nd wave) is in Jakarta, Whereas the largest increase in penetration compared to previous years with the same period is located in Palembang (4.53 %). Internet user profile consists of a majority of Female, social economic status of the ABC1, a profession as White & Blue Collar, Enterpreneur & Student who are aged between 10 40 years Old. Pop Indonesial is a The Most favorite Music/Program of Radio Listeners.
Newspaper
Newspaper Consumption Penetration Growth

UPDATE
23.7
23.7 23.8
22.8
22.9
23.3
23.4 23.1
21.8
21.6
20.8
19.8
19.3
18.3
16.8
15.9
14.4
14.4
w2-06
w3-06
w4-06
w1-07
w2-07
w3-07
w4-07
w1-08
w2-08
w3-08
w4-08
w1-09
w2-09
w3-09
w4-09
w1-10
w2-10
w3-10
Source: Nielsen Marketing & Media Presentation 2008
Source: Nielsen Marketing & Media Presentation 2008
Newspaper Consumption Penetration By Cities

UPDATE
27.9 25.5 21.0 16.1 13.1 7.8 16.8 14.2 12.3 26.0 22.8 25.5 22.7 26.0 24.0 25.0
28.5
18.1
GRT JKT
BDG
GRT SBY
SMG
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Read Newspaper Habit

Frequency
100%
Source
13.5
80%
10.3 5.8 23.9
11.5 7.6 23.0

1/4 - <1/2 OF ISSUES 1/2 - <3/4 OF ISSUES >3/4 OF ISSUES
40%
15.3
60%
54.0
51.4
SUBSCRIBE OTHER FREE BUY
59.9
57.8
>0 - <1/4 OF ISSUES

20%
3.2
1.5
29.3
0%
31.9
2008
2009
2008
2009
Newspapers Reader Profile

UPDATE
MALE FEMALE
65 135
Composition (%)
67.5 32.5 8.6
48 87 125 133 116 52
15.5 22.3 23.7 20.7 9.3

225 137
Male 20-45 Yo AB Worker & Enterpreneur
A B C1 C2 D E
45 40 79 92
36.4 22.2 14.9 12.8

0 40 63 50 100 150 200 250 81 105 129
310
7.3 6.5 42.6 14.4 17.7
300
350
11.1 5.5 8.7
Index
Top 10 Newspapers By Readership

9 Cities, Aged 10+, 000 readers
J AWA POS KOMPAS TOP SKOR POS KOTA WARTA KOTA KEDAULATAN RAKYAT BERITA KOTA SEPUTAR INDONESIA SUARA MERDEKA LAMPU HIJ AU
UPDATE
1,180 969
764 752 600 467 438 387 375 263
Top 5 News Paper By Cities

Aged 10+, in 000 readers
Greater Jakarta
NEWSPAPER TOP SKOR KOMPAS POS KOTA WARTA KOTA BERITA KOTA (000) 756 754 752 600 438
UPDATE
Bandung
NEWSPAPER PIKIRAN RAKYAT TRIBUN JABAR GALAMEDIA KOMPAS TOP SKOR (000) 137 124 51 20 8
Greater Surabaya
NEWSPAPER JAWA POS MEMO SURYA KOMPAS SEPUTAR INDONESIA (000) 1,095 120 114 29 25
Semarang
NEWSPAPER SUARA MERDEKA JAWA POS METEOR KOMPAS WAWASAN (000) 336 38 38 25 23 ANALISA
Medan
NEWSPAPER (000) 182 153 89 26 22
Makassar
NEWSPAPER FAJAR TRIBUN TIMUR KOMPAS SEPUTAR INDONESIA UJUNGPANDANG EKSPRES (000) 177 105 19 17 8
POS METRO MEDAN WASPADA SUMUT POS MEDAN POS
Top 5 News Paper By Cities (Contd)

Aged 10+, in 000 readers
UPDATE
DI Yogyakarta
NEWSPAPER KEDAULATAN RAKYAT MINGGU PAGI HARIAN YOGYA KOMPAS RADAR YOGYA (000) 466 93 69 64 48
Palembang
NEWSPAPER SUMATERA EKSPRESS PALEMBANG POST SRIWIJAYA POST KOMPAS SEPUTAR INDONESIA (000) 238 144 91 41 20
Denpasar
NEWSPAPER BALI POST DENPOST JAWA POS NUSA BALI BISNIS BALI (000) 87 35 27 10 2
e-paper
Newspaper Summary
growth of Newspaper Readers basis for 2010 (2nd Wave) was decreased for 25.18 % than a year a go in the same period. High penetration of Newspaper Readers in the period of 2nd wave in 2010 at once the largest increase in penetration compared to previous years with the same period is located in Palembang (5.79 %). Newspaper Readers profile consists of a majority of Male, social economic status of the AB, a profession as young executives and students who are aged between 20 49 years Old.
Tabloid
Tabloid Consumption Penetration Growth

UPDATE
15.4
16.2
17.1
16.9
16.6
16.6
16.6
16.0
14.9
14.5
14.1
13.2
13.1
12.5
10.9
10.1
9.3
8.7
w2-06
w3-06
w4-06
w1-07
w2-07
w3-07
w4-07
w1-08
w2-08
w3-08
w4-08
w1-09
w2-09
w3-09
w4-09
w1-10
w2-10
w3-10
Tabloid Penetration By Cities

UPDATE
18.4 16.1 13.8 9.9 6.3 1.5

GRT JKT BDG GRT SBY SMG MDN MKS GRT YGY DPS PLB
16.1 12.7 10.9 10.7 8.6
10.3 6.5 8.3
9.4
7.8
6.2
5.2
W3 2009
W3 2010
Tabloid Reader Profile

MALE FEMALE
92
UPDATE
108
Composition (%)
54.0 46.0 15.9
15 61
93 162 136 118
27.7 23.2 20.2 10.4

230
A B C1 C2 D E
30 48 75 90 143
2.6
Male 15-40 YO AB Worker & Student
37.3 23.2 14.6 12.2 7.8 4.9

110 144

44 47 95
229
34.2 14.2 16.4 21.5 6.6 7.0
50
100
150
200
250
Index
Read Tabloid Habit

Frequency
100%
Source
4.7 6.1
90% 80% 70% 60% 50% 40%
7.0 8.1 17.3
7.7 8.6 15.1

1/4 - <1/2 of Issues 1/2 - <3/4 of Issues >3/4 of Issues
55.4
51.2
Subscribe Other Free Buy
67.6
68.5
>0 - <1/4 of Issues
30% 20% 10% 0%
35.9
41.3
2008
2009
2008
2009
Top 10 Tabloid Readership

9 Cities, Aged 10+, in 000 Readers
UPDATE
PULSA BOLA GAUL NOVA SOCCER MOTOR PLUS OTOMOTIF GENIE CEK & RICEK BINTANG INDONESIA
401 384 306 289 285 264 554 698 677 1,169
Top 5 Tabloid By TA
9 Cities, Aged 10+, Index
Male
TABLOID PULSA BOLA MOTOR PLUS SOCCER OTOMOTIF (000) 667 624 366 366 303 Index 114 179 191 182 198 GAUL PULSA NOVA GENIE CEK & RICEK
UPDATE
Female
TABLOID (000) 523 502 428 235 191 Index 155 86 155 163 134
Mom W/ Kid 10 YO
TABLOID NOVA PULSA CEK & RICEK GAUL GENIE (000) 230 160 100 99 80 Index 223 74 189 79 149
SES AB
TABLOID PULSA NOVA GAUL BOLA MOTOR PLUS (000) 666 354 336 321 194 Index 193 216 168 156 171
SES CDE
TABLOID PULSA BOLA GAUL SOCCER NOVA (000) 503 377 341 259 200 Index 61 77 71 92 51
10-14 YO
TABLOID GAUL PULSA BOLA CEK & RICEK SOCCER (000) 165 114 58 42 32 Index 215 86 73 130 71
Top 5 Tabloid By TA (Contd)

9 Cities, Aged 10+, Index
UPDATE
15-24 YO
TABLOID PULSA GAUL MOTOR PLUS BOLA OTOMOTIF (000) 454 393 211 206 177 Index 157 235 222 119 234
25-34 YO
TABLOID PULSA BOLA NOVA SOCCER OTOMOTIF (000) 332 252 214 148 101 Index 119 152 162 155 139
35+ YO
TABLOID PULSA NOVA BOLA CEK & RICEK MOTOR PLUS (000) 269 207 181 80 76 Index 57 93 65 70 49
Tabloid Summary
Growth of Tabloid Readerson 2010 (2nd Wave) was decreased for 29.08 % than a year a go in the same period. The Highest penetration of Tabloid users in the period of 2nd wave in 2010 at once the largest increase in penetration compared to previous years with the same period is located in Palembang (124.59 %). Newspaper readers profile consists of a majority of Male, social economic status of the AB, a profession as young executives and students who are aged between 15 39 years Old.
Magazine
Magazine Consumption Penetration Growth

UPDATE
16.7
18.2
18.3
18.2
17.2
16.8
16.4
14.8
13.4
12.9
12.7
12.2
11.8
10.5
8.6
7.5
7.1
6.9
w206
w306
w406
w107
w207
w307
w407
w108
w208
w308
w408
w109
w209
w309
w409
w110
w210
w310
Magazine Consumption Penetration By City

UPDATE
18.0 11.9 7.9 5.6 1.6

GRT JKT BDG GRT SBY SMG MDN
19.0 12.8
6.4 4.6
8.9 6.3 5.9 6.1 3.7 4.7 3.4
6.5
6.1
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Magazine Reader Profile

UPDATE
MALE FEMALE
94 106
Composition (%)
47.0 53.0
22 70 103 125
136 150
22.4 24.8 20.6 17.0 11. 6 3.6

261
A B C1 C2 D E
43 59 53 90 139
Female 10-30 YO AB White Collar & Student
40.5 21.6 14.0 9.1

0 46 50 100 150 200 56 76 96 173
229
8.2 6.7 33.9 11.2 14.2

250 300
25.6 8.3 6.8
Index
Read Magazine Habit

9 Cities, Aged 10+, In % Frequency
100%
Source
5.0 7.4
90% 80% 70% 60% 50% 40%
5.5 6.5 11.4
7.7 6.0 12.6

1/4 - <1/2 OF ISSUES 1/2 - <3/4 OF ISSUES >3/4 OF ISSUES
63.7
60.0
SUBSCRIBE OTHER FREE BUY
76.7
73.7
>0 - <1/4 OF ISSUES
30% 20% 10% 0%
5.7
1.4
25.6
31.3
2008
2009
2008
2009
Top 10 Magazine
9 Cities, Aged 10+, in 000 Readers
UPDATE
HIDAYAH BOBO MISTERI GADIS KARTINI FEMINA SABILI TEMPO (INDONESIA) ANEKA YESS! BOBO J UNIOR 250 228 199 180 151 125 122 299 357 712
Top 5 Magazine Readership By TA

Aged 10+, Index
MALE
MAGAZINE HIDAYAH MISTERI SABILI BOLA VAGANZA BOBO (000) Index 298 198 141 105 101 84 132 157 175 57
UPDATE
FEMALE
MAGAZINE HIDAYAH BOBO GADIS KARTINI FEMINA (000) Index 414 257 216 184 176 116 144 173 161 177
MOM W/KID 10 YO
MAGAZINE HIDAYAH BOBO FEMINA KARTINI COSMOPOLITAN BRIDE (000) Index 194 96 89 84 53 147 145 240 198 257
SES AB
MAGAZINE HIDAYAH BOBO MISTERI FEMINA KARTINI (000) Index 304 188 144 136 136 145 178 163 231 202
SES CDE
MAGAZINE HIDAYAH BOBO MISTERI GADIS KARTINI (000) Index 408 170 155 115 91 81 68 74 65 57
10-14 YO
MAGAZINE BOBO BOBO JUNIOR HIDAYAH MISTERI GADIS (000) Index 185 73 59 55 36 458 529 73 163 127
Top 5 Magazine By TA (Contd)

Aged 10+, Index
UPDATE
15-24 YO
MAGAZINE HIDAYAH GADIS ANEKA YESS! MISTERI COSMO GIRL (000) Index 254 147 87 78 58 144 238 281 105 372
25-34 YO
MAGAZINE HIDAYAH KARTINI FEMINA BOBO MISTERI (000) Index 138 183 199 100 104
35+ YO
MAGAZINE HIDAYAH MISTERI SABILI KARTINI FEMINA (000) 165 92 70 66 63 Index 58 77 97 72 79
233 99 94 85 74
Magazine Consumption
Growth of Magazine Readers on 2010 (2nd Wave) was decreased for 40.17 %. The Highest penetration of Magazine Readers in the period 2010 (2nd wave) is in Greater Yogyakarta, Whereas the largest increase in penetration compared to previous years with the same period is located in Palembang (13.42 %). Magazine Readers profile consists of a majority of Female, social economic status of the AB, a profession as young executives and students who are aged between 10 29 years Old.
Cinema
Cinema Consumption Penetration Growth

UPDATE
1.0
1.0
1.2
1.3
1.5
1.7
1.7
1.7
1.7
1.7
1.8
1.8
1.8
1.9
1.8
1.9
1.7
1.5
Cinema Consumption Penetration By Cities

UPDATE
2.8 2.3 2.3 1.5 0.5 0.8 0.6 0.4 SMG 1.8 1.2 0.8 0.3 MDN MKS GRT YGY 1.7 0.7 1.9
2.5 1.2 0.5
GRT JKT
BDG
GRT SBY
DPS
PLB
W3 2009
W3 2010
Moviegoers Profile
Composition (%)
MALE FEMALE
91 109
UPDATE
45.5 54.5 9.4
2 9 38
59 357 160
57.1 25.6 6.1 1.4 0.3
A B C1 C2 D E
16 53 40 94 130
329
Female 15-30 YO AB White Collar & Student
49.7 19.6 14.2 8.0

245

24 89 57 54 228
6.0 2.4
35.2 8.2 7.7 32.7 3.4 12.8
50
100
150
200
250
300
350
400
Index
Source: NMR Media Index, w2 2010
Cinema Summary
Growth of Movie goers on 2010 (2nd Wave) was decreased for 4.44 % than a year a go in the same period. The Highest penetration of Magazine Readers in the period 2010 (2nd wave) is in Greater Jakarta, Whereas the largest increase in penetration compared to previous years with the same period is located in Greater Yogyakarta (276.47 %). Movie goers profile consists of a majority of Female, social economic status of the AB, a profession as young executives and students who are aged between 15 29 years Old.
Static Outdoor Adv
Static Outdoor Adv Watch Penetration Growth

Aged 10+, In %
UPDATE
39.6
42.4 43.7
44.8
44.4
44.1
43.9
43.1
43.7
44.4
46.8
46.1
45.7
44.8
43.5
44.0
44.5
45.3
w2-06
w3-06
w4-06
w1-07
w2-07
w3-07
w4-07
w1-08
w2-08
w3-08
w4-08
w1-09
w2-09
w3-09
w4-09
w1-10
w2-10
w3-10
Static Out-Door Ad Penetration By Cities

UPDATE
94.0 87.1 81.3 74.3 72.9 65.9 55.1 51.8 39.1 40.7 34.0 41.3 47.5 41.4 51.3 47.9 51.9 86.3
GRT JKT
BDG
GRT SBY
SMG
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Static Outdoor-Ad Watcher Profile

UPDATE
MALE FEMALE
80 120
Composition (%)
60.0 40.0 13.8
48
81 128 119 116 95
21.8 20.3 19.8 16.2

146
A B C1 C2 D E
45 78 88 102 123
8.2 25.1 21.1 17.5 15.1

170
Male 15-40 YO ABC1 White, Blue Collar, Enterpreneur & Student

45 61 107 114 120
13.4 7.7 27.6 19.4 17.3 18.5
20
40
60
80
100
120
140
160
180
7.3 9.9
Index
"The networks and the technology being used to reach people is seen by agencies and brands as more engaging out-of-home has gone far beyond static posters, now advertisers are able to cut costs by repurposing their 30-second TV spots in new and different ways on digital screens
Source : Ad Age Jan 16th 2009
Five reasons why OOH and digital OOH delivers strong ROI
1 2 3 4 5
OOH = Impact and engageme nt
Urbanisation = more people living and working in cities
Media becoming highly fragmented especially TV
OOH is a cost efficient media in addition to TV
LCD screens shows strong research results
Focus Media Indonesia

Penetrating 90% of high end office buildings in Jakarta by with more than 500LCD (17 42) Reaching more than 850,000 people per day; upper SES (SES AB); white collar; productive ages; potential consumers 12hours exposure from 7AM to 7PM Monday to Friday 60 rotations per day 12 minutes per rotation
Static Outdoor Adv Summary

Growth of Static Outdoor-Ad Watcher on 2010 (2nd Wave) was decreased for 2.56 % than a year a go. The Highest penetration of Static Outdoor-Ad Watcher on 2010 (2nd wave) at once the largest increase in penetration compared to previous years with the same period is located in Palembang (14.44 %). Static Outdoor-Ad Watcher profile consists of a majority of Male, social economic status of the ABC1, a White & Blue Colaar, Entrepreneur and students who are aged between 15 39 years Old.
Mobile Outdoor Adv
Mobile Outdoor Adv Watch Penetration Growth

Aged 10+, In %
UPDATE
33.4
34.7
35.4
36.3
36.0
36.3
35.9
34.6
34.9
36.4
37.8
37.1
36.6
36.0
35.4
35.5
35.8
36.2
w2-06
w3-06
w4-06
w1-07
w2-07
w3-07
w4-07
w1-08
w2-08
w3-08
w4-08
w1-09
w2-09
w3-09
w4-09
w1-10
w2-10
w3-10
Public Transportation Ad Penetration By Cities

UPDATE
85.6 80.1 69.8 63.7 93.8
49.9 36.9 30.4 31.4 30.8 31.0 35.4 38.8 31.2 41.3 45.9 42.9 30.9
GRT JKT
BDG
GRT SBY
SMG
MDN
MKS
GRT YGY
DPS
PLB
W3 2009
W3 2010
Public Transportation Ad Watcher Profile

UPDATE
MALE FEMALE
79 121
Composition (%)
60.5 39.5 12.4 21.6 20.6 20.8 16.5 8.1 26.9 21.1 17.4 14.5
187
47
72 126 120 121 96
A B C1 C2 D E
43 75 85 102 124
158
Male 15-40 YO ABC1 White & Blue Collar, Enterpreneur & Student

48 58 109 110 118
12.8 7.3 29.7 18.7 17.3
20
40
60
80
100
120
140
160
180
200
17.5 7.6 9.2
Index
Mobile MagicBox
In Taxi Advertisement
Mobile Outdoor Adv Summary

Growth of Public Transportation Ad Watcher on a weekly basis for 2010 (2nd Wave) was decreased for 2.27 % than a year a go in the same period. The Highest penetration of Public Transportation Ad Watcher in the period 2010 (2nd wave) is in Palembang, Whereas the largest increase in penetration compared to previous years with the same period is located in Greater Yogyakarta (18.42 %). Public Transportation Ad Watcher profile consists of a majority of Male, social economic status of the ABC1, a profession as White & Blue Collar, Enterpreneur and students who are aged between 15 45 years Old.
Advertising Expenditure
All Section Adex YOY

UPDATE
60,000
+16% +19%
50,000
+17% +17%
+16%
40,000
In Rp. Billion
+15% +32% +36% +37% +27%
30,000
20,000
10,000
+44%
0
19 99 20 00 2 01 0 2 002 2 03 0 2 004 200 5 2 6 00 2 007 200 8 2 9 00 0 W 9 13 1 W 0 13
Source : Nielsen Advertising Information Service
All Section Spot YOY

UPDATE
+7%
7,000
+3%
+35% +6% +7% +4% +33%
6,000
5,000
Spot
4,000
+31% +18% +9%
3,000
2,000
+14%
1,000
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 09 W 13 10 W 13
All Section Adex By Medium

10 0% 9% 0 8% 0 7% 0 6% 0 5% 0 4% 0 3% 0 2% 0 1% 0 0 %
1 999 2000 2001 2002 2003 2004 2005 2006 2007 2008
UPDATE
2009
09 W -3 1
1 W -3 0 1
MAGAZ INE
PRES S
T V
All Section Adex Growth

6,000
UPDATE
5,000
09 W1-3 10 W1-3
4,000
In Rp. Billion
3,000
2,000
1,000
0
l 't s s g s l s n t is ty od el ail A ct 'ct ncia rans er nts et ge okin es ar uc icine iletr Fo ive tria on atio u p i R a c PS e d m a T ot us o pp ot uc ro m er & od d T m m ro rvi m A P v S e Pr Fin Ind te Se om Ed uip uto yP Co M Be ra Pr al & HH Eq A ab & B po H pt on r H ia rs m Co Pe ed Co M
UPDATE Top Spender of All Products

Telkom Kartu As - Sim sel Card Axis - Gsm Sim Card Calon P erintah Daerah em Teaser Telkom Sim sel pati - Sim Card Joint Ad Sm (Short M s essage Service) Tabib (P aranorm al)
1 W -3 0 1
Telkom - All Sim Card sel E xcelcom indo Xl - Gsm Card
0 W -3 9 1
10 0
20 0
30 0
40 0
50 0
60 0
70 0
80 0
90 0
Note : SMS, Tabib, Capres/Cawapres & Join Ad terdiri dari beberapa advertiser
Source: Nielsen Advertising Information Service
Advertising Expenditure Summary
Whats Next
Thank You
Appendix
PROFILE TVRI1
All Day part
MALE FEMALE
UPDATE
Composition (%)
107 93 68 69 79 95 137 263 134 113 92 79 107 86 103 105 70 139 128
0 50 100 150 200 250 300
45.0 55.0 9.4 10.1 11.2 12.5 20.2 36.5 24.1 20.5 16.9 15.4 22.1 12.7 17.7 15.2 11.6 23.4 19.5
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
WHITE COLLAR BLUE COLLAR HOUSEWIFE STUDENT ENTREPRENEUR OTHERS
Back
Index Source : AGB NMR, Jan - Jun 2010
PROFILE RCTI
All Day part
MALE FEMALE
UPDATE
Composition (%)
95 105 79 97 100 104 120 124 104 105 100 94 99 100 95 123 89 114 96
0 30 60 90 120 150
48.5 51.5 12.8 15.7 15.7 16.6 19.4 19.8 20.1 21.9 19.9 18.3 19.7 16.2 15.4 19.6 14.6 18.8 15.4
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Source : AGB NMR, Jan - Jun 2010
Index
PROFILE SCTV
All Day Part
UPDATE
Composition (%)
MALE FEMALE
90 110 83 109 102 94 113 107 100 104 99 100 100 97 91 118 96 111 92
0 30 60 90 120 150
45.0 55.0 14.3 18.1 16.3 15.4 18.4 17.6 19.7 21.3 19.9 20.1 18.9 15.8 14.6 19.2 16.6 18.7 15.1
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE TPI
All Day part
UPDATE
Composition (%)
MALE FEMALE
98 102 110 74 108 107 99 112 58 84 106 117 115 83 106 128 91 109 98
0 30 60 90 120 150
49.5 50.5 18.3 12.5 18.1 17.2 16.2 17.8 12.4 18.2 21.5 24.4 23.6 13.5 16.9 21.5 15.5 17.8 15.8
5-14 ' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE ANTV
All Day part
MALE FEMALE
UPDATE
107 93 101 100 96 99 103 105 74 88 101 120 107 89 104 112 102 103 93
0 30 60 90 120 150
Composition (%)
53.5 46.5 16.9 16.2 15.9 16.4 17.2 17.5 14.7 18.0 20.9 24.9 21.5 15.1 17.3 19.1 17.3 16.5 14.6
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
WHIT E COLLAR BLUE COLLAR HOUSEWIFE ST UDENT ENTREPRENEUR OT HERS
Back
Index Source : AGB NMR, Jan - Jun 2010
PROFILE IVM
All Day Part
UPDATE
MALE FEMALE
Composition (%)
47.5
94 106 89 90 94 102 120 136 87 95 104 100 107 92 95 125 90 117 94

0 30 60 90 120 150
52.5 14.1 14.4 14.7 15.8 19.5 21.5 17.8 19.4 20.9 20.4 21.5 15.0 5.7 20.1 14.6 19.4 15.2
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE METRO
All Day part
UPDATE
Composition (%)
MALE FEMALE
115 85 51 72 92 111 158 213 173 132 86 72 74 135 82 114 66 136 100
0 50 100 150 200 250
57.5 42.5 7.3 10.2 13.5 15.8 22.7 30.4 33.5 24.9 15.0 14.1 12.6 22.1 13.0 17.9 10.4 21.4 15.2
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE TRANS TV
All Day part
MALE FEMALE
UPDATE
Composition (%)
95 105 85 99 106 99 114 109 103 108 99 102 91 102 93 127 95 97 91
0 30 60 90 120 150
47.0 53.0 14.0 16.3 17.1 15.7 18.9 17.9 20.8 21.9 19.4 20.4 17.6 17.1 15.1 21.5 16.2 15.6 14.6
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE TRANS|7
All Day part
UPDATE
Composition (%)
MALE FEMALE
102 98 100 93 108 97 102 102 96 95 99 103 109 99 92 122 99 101 92

0 30 60 90 120 150
51.0 49.0 16.2 15.5 17.9 15.5 17.2 17.7 19.4 19.4 19.6 20.4 21.4 16.9 15.4 19.7 16.4 16.9 14.9
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE GTV
All Day part
MALE FEMALE
UPDATE
Composition (%)
109 91 121 90 98 99 101 83 87 109 102 98 102 92 94 104 111 107 88
0 50 100 150 200
54.5 45.5 20.3 15.4 16.8 16.8 16.9 13.9 16.4 22.8 20.2 20.8 19.8 16.1 16.1 17.2 18.6 17.9 14.2
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
PROFILE TVONE
All Day part
UPDATE
Composition (%)
MALE FEMALE
116 84 52 72 100 108 148 207 135 124 91 83 92 125 98 115 63 146 96
0 50 100 150 200 250
58.5 41.5 7.7 10.3 14.6 15.5 21.6 30.3 27.0 23.4 17.1 16.2 16.3 20.1 14.9 17.3 10.1 23.0 14.6
5-14' 15-24 25-34 35-44 45-54 +55
A B C D E
Back
Index
Top Print
TOP PRINT ALL CITIES

NO 1 2 3 4 5 6 7 8 9 MAGAZINE HIDAYAH BOBO MISTERI GADIS KARTINI FEMINA TEMPO (INDONESIA) ANEKA YESS! SABILI (000) 715PULSA 356BOLA 301GAUL 299NOVA 255SOCCER 229MOTOR PLUS 187CEK & RICEK 154GENIE 153OTOMOTIF
UPDATE
(000) NEWSPAPER (000) 1,188 1,090 783 673 663 491 425 392 330 292 217 211 209 193 187
TABLOID
1,274JAWA POS 790KOMPAS 731POS KOTA 586WARTA KOTA 433TOP SKOR 389KEDAULATAN RAKYAT 346BERITA KOTA 345SEPUTAR INDONESIA 320SUARA MERDEKA 263LAMPU HIJAU 262SUMATERA EKSPRESS 171MEDIA INDONESIA 153RADAR BOGOR 132FAJAR 123KORAN TEMPO
10 COSMOPOLITAN 11 BOBO JUNIOR 12 LIBERTY 13 PC MEDIA 14 PARAS 15 MOBIL MOTOR
138BINTANG INDONESIA 127NYATA 113SMS 108SAJI 106KOKI 98OTOPLUS
Source: NMR-Readership Study, w2 2010
TOP PRINT GREATER JAKARTA

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 MAGAZINE HIDAYAH MISTERI BOBO GADIS KARTINI FEMINA SABILI TEMPO (INDONESIA) ANEKA YESS! COSMOPOLITAN BOBO JUNIOR MOBIL MOTOR PARAS INFO KOMPUTER PC MEDIA (000) 567PULSA 243BOLA 221GAUL 207NOVA 182CEK & RICEK 159SOCCER 143MOTOR PLUS 127GENIE 99OTOMOTIF 98BINTANG INDONESIA 82SMS 82WANITA INDONESIA 82OTOPLUS 73NYATA 70TEEN TABLOID
UPDATE
(000) NEWSPAPER (000) 852 783 673 658 425 304 292 209 200 166 146 113 76 69 68
759KOMPAS 542POS KOTA 541WARTA KOTA 432TOP SKOR 322BERITA KOTA 316SEPUTAR INDONESIA 308LAMPU HIJAU 306RADAR BOGOR 218MEDIA INDONESIA 208KORAN TEMPO 149REPUBLIKA 97NON STOP 85SUARA PEMBARUAN 81BISNIS INDONESIA 69RAKYAT MERDEKA
TOP PRINT BANDUNG

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 KARTINI GO GIRL COSMO GIRL BOBO FEMINA GADIS TEMPO (INDONESIA) DEWI HIDAYAH MUSLIMAH ANEKA YESS! GAMESTATION PARAS MISTERI CHIP MAGAZINE (000) 8GAUL 8PULSA 7BOLA 6SAJI 6OTOMOTIF 6GENIE 4MOTOR PLUS TABLOID
UPDATE
(000) NEWSPAPER (000) 109 76 24 20 5 3 3 1 1
17PIKIRAN RAKYAT 16TRIBUN JABAR 14GALAMEDIA 9KOMPAS 7TOP SKOR 6REPUBLIKA 6SEPUTAR INDONESIA 5KORAN TEMPO 5MEDIA INDONESIA 3 3 2 2 1
4BINTANG INDONESIA 4RUMAH 4NOVA 3KOKI 3CEK & RICEK 3SOCCER 2PC PLUS 2GO
TOP PRINT GREATER SURABAYA

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 LIBERTY BOBO GADIS HIDAYATULLAH HIDAYAH COSMOPOLITAN BOBO JUNIOR FEMINA CHIP ANEKA YESS! MISTERI MENTARI HAI KARTINI TEMPO (INDONESIA) MAGAZINE (000) 79PULSA 47NYATA 46GAUL 29BOLA 27SAJI 24KOKI 24OTOPLUS 23NOVA 19RUMAH 18OTOMOTIF 17SOCCER 17MEMO 17AGROBIS 15OTOTREND 13BUYER'S GUIDE TABLOID (000)
UPDATE
NEWSPAPER (000) 1,095 157 126 44 34 32 6 4 2 2 1 1 1 1 1
210JAWA POS 99MEMO 66SURYA 61KOMPAS 60SURABAYA POST 51SEPUTAR INDONESIA 35MEDIA INDONESIA 33RADAR SURABAYA 29KORAN TEMPO 23BIRAWA 23BISNIS INDONESIA 21REPUBLIKA 20SUARA KARYA 19THE JAKARTA POST 19RADJA WARTA
TOP PRINT SEMARANG

NO 1 2 3 4 5 6 7 8 9 HIDAYAH BOBO OLGA BOLA VAGANZA PC MEDIA TRUBUS FEMINA GADIS TEMPO (INDONESIA) MAGAZINE (000) 55PULSA 35BOLA 20OTOMOTIF 17NYATA 15CEMPAKA 13GAUL 12SOCCER 12MOTOR PLUS 11OTOTREND 11NOVA 10RUMAH 10BINTANG INDONESIA 9SAJI 8KEREN BEKEN 8 ANEKA MISTERI TABLOID
UPDATE
(000) NEWSPAPER (000) 297 38 25 25 11 9 3 2 1 1 1 1
82SUARA MERDEKA 32JAWA POS 31KOMPAS 26METEOR 25WAWASAN 25SEPUTAR INDONESIA 22WACANA 19KORAN TEMPO 19BISNIS INDONESIA 17KEDAULATAN RAKYAT 12REPUBLIKA 9THE JAKARTA POST 9 8 7
10 KARTINI 11 AUTO BILD INDONESIA 12 MOBIL MOTOR 13 CHIP 14 BOBO JUNIOR 15 MISTERI
TOP PRINT MEDAN

NO 1 2 3 4 5 6 7 8 9 MAGAZINE ANEKA YESS! MISTERI KARTINI BOBO TEMPO (INDONESIA) SABILI TRUBUS GADIS FORUM KEADILAN (000) 11BOLA 10PULSA 9GAUL 7NOVA 7BINTANG INDONESIA 5SOCCER 5SAJI 4CEK & RICEK 3WANITA INDONESIA 3GENIE 2OTOPLUS 2LEZAT 2ANEKA MISTERI 2AURA 2HOME TABLOID
UPDATE
(000) 34ANALISA 16POS METRO MEDAN 13WASPADA 10SUMUT POS 7SINAR INDONESIA BARU 4METRO 24 4KOMPAS 3MEDAN POS 3MEDAN BISNIS 2SEPUTAR INDONESIA 2REPUBLIKA 2MIMBAR UMUM 1 1 1 NEWSPAPER (000) 143 134 52 31 19 13 13 10 6 5 1 1
10 M & G 11 KAWANKU 12 AUTO BILD INDONESIA 13 BOBO JUNIOR 14 CITA CINTA 15 MOBIL MOTOR
TOP PRINT MAKASSAR

NO 1 2 3 4 5 6 7 8 9 GADIS ANEKA YESS! BOBO JUNIOR BOBO PC MEDIA FEMINA TEMPO (INDONESIA) TRUST KARTINI MAGAZINE (000) 6BOLA 6PULSA 6NOVA 5GAUL 5MOTOR PLUS 4OTOMOTIF 4SOCCER 4SAJI 2CEK & RICEK 2NYATA 2BUYER'S GUIDE 2KOKI 2BINTANG INDONESIA 1GAYA HIDUP SEHAT 1WANITA INDONESIA TABLOID
UPDATE
(000) 15FAJAR 9TRIBUN TIMUR 8KOMPAS 7SEPUTAR INDONESIA 5UJUNGPANDANG EKSPRES 5BERITA KOTA MAKASAR 5KORAN TEMPO 5REPUBLIKA 4BISNIS INDONESIA 3 3 3 2 2 2 NEWSPAPER (000) 193 122 20 11 6 4 2 2 1
10 XY KIDS! 11 CINEMAGS 12 NATIONAL GEOGRAPHIC - IND. 13 SELULAR 14 FORUM KEADILAN 15 HAI
TOP PRINT GREATER YOGYAKARTA

UPDATE
NO 1 2 3 4 5 6 7 8 9 MAGAZINE DJAKA LODANG HIDAYAH BOBO HAI FEMINA KARTINI KAWANKU TEMPO (INDONESIA) OTOSPORT (000) 46PULSA 45BOLA 21NOVA 19NYATA 18MOTOR PLUS 16SOCCER 15AURA 15GAUL 15NURANI 14OTOMOTIF 14SAJI 14GENIE 12OTOTREND 12KEREN BEKEN 12SMS TABLOID (000) NEWSPAPER (000) 489 133 69 51 46 26 21 19 14 12 10 7 4 1 1
114KEDAULATAN RAKYAT 38MINGGU PAGI 37KOMPAS 36HARIAN YOGYA 32RADAR YOGYA 30BERNAS 19JAWA POS 19METEOR 17KORAN TEMPO 16SEPUTAR INDONESIA 15REPUBLIKA 14JOGLOSEMAR 13THE JAKARTA POST 13MEDIA INDONESIA 13SUARA MERDEKA
10 HP 11 KABARE JOGYA 12 KUNTUM 13 CINEMAGS 14 PC MEDIA 15 TRUBUS
TOP PRINT DENPASAR

NO MAGAZINE (000) TABLOID
UPDATE
(000) NEWSPAPER (000)
1 2 3 4 5 6 7 8 9
BOBO TEMPO (INDONESIA) GADIS ANEKA YESS! KARTINI CHIC TRUBUS GATRA KAWANKU
4BOLA 3NYATA 3NOVA 2PULSA 2OTOMOTIF 2BINTANG INDONESIA 2GAUL 1SOCCER 1SAJI 1AGROBIS 1AURA 1NURANI 1OTOTREND 1KOKI 1LEZAT
14BALI POST 14DENPOST 8JAWA POS 7NUSA BALI 5KOMPAS 3TOKOH 3BISNIS BALI 2WARTA BALI 2MEDIA INDONESIA 1RADAR BALI 1SUARA PEMBARUAN 1THE JAKARTA POST 1SEPUTAR INDONESIA 1 1
100 44 34 14 4 3 2 2 1 1 1 1 0
10 LIBERTY 11 ANNIDA 12 BOBO JUNIOR 13 GIRLS 14 MOBIL MOTOR 15 WAHANA MISTIS
TOP PRINT PALEMBANG

NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 HIDAYAH MISTERI BOBO KARTINI GADIS FEMINA TRUBUS TEMPO (INDONESIA) HOT GAME INTISARI BISNIS KOMPUTER SALON ANEKA YESS! BOLA VAGANZA CHIP MAGAZINE (000) 16PULSA 14BOLA 11GAUL 9NOVA 7SOCCER 6OTOMOTIF 5BINTANG INDONESIA 4GENIE 4MOTOR PLUS 4KEREN BEKEN 3SAJI 3KOMPUTEK 2WANITA INDONESIA 2RUMAH 2IBU & ANAK TABLOID
UPDATE
(000) NEWSPAPER (000) 217 149 101 41 21 15 12 2 2 2
60SUMATERA EKSPRESS 39PALEMBANG POST 39SRIWIJAYA POST 38KOMPAS 30BERITA PAGI 15SEPUTAR INDONESIA 10RADAR PALEMBANG 9BISNIS INDONESIA 7MEDIA INDONESIA 5PALEMBANG EXPRESS 4 3 3 3 2
Top Radio
GREATER JAKARTA
05.00-24.00, All Place of Listening
UPDATE
NO 1 2 3 4 5 6 7 8 9
RADIO, 10+ DANGDUTTPI BENS GEN FM ELGANGA ELSHINTA MEGASWARA POP FM I-RADIO RKM
CUME (OOO) 3,578 3,408 3,401 1,891 1,890 1,843 1,767 1,366 868 699
NO 1 2 3 4 5 6 7 8 9
RADIO, AB GEN FM BENS ELSHINTA POP FM DANGDUTTPI PRAMBORS I-RADIO PRO2 MEGASWARA
CUME (OOO) 1,117 692 534 507 494 476 423 378 376 332
NO
RADIO, CDE
CUME (OOO) 3,083 2,717 2,284 1,560 1,467 1,355 1,260 943 641 580
1 2 3 4 5 6 7 8 9
DANGDUTTPI BENS GEN FM ELGANGA MEGASWARA ELSHINTA POP FM I-RADIO RKM
10 SONORA
10 ELGANGA
10 CBB
Source: NMR - Listenership Study, W2 2010
BANDUNG
UPDATE
NO RADIO, 10+ CUME (OOO) 373 296 255 204 184 144 134 113 98 92 NO RADIO, AB CUME (OOO) 124 94 88 79 70 54 34 33 28 27 NO 1 2 3 4 5 6 7 8 9 RADIO, CDE DAHLIA RAMA ARDAN COSMO FM GARUDA RAKA 99ERS MARA LITA CUME (OOO) 249 217 166 123 117 114 110 91 76 64
1 2 3 4 5 6 7 8 9
DAHLIA RAMA ARDAN 99ERS RAKA GARUDA COSMO FM OZ MARA
1 2 3 4 5 6 7 8 9
DAHLIA 99ERS ARDAN RAMA RAKA OZ ANTASSALAM I-RADIO PARAMUDA
10 LITA
10 GARUDA
10 MQFM
SEMARANG
UPDATE
NO RADIO, 10+ CUME (OOO) NO RADIO, AB CUME (OOO) NO RADIO, CDE CUME (OOO)
1 2 3 4 5 6 7 8 9 10
HOTS GAJAH MADA POP FM IBC FM KIS FM TRAX FM IMELDA FM SUARA SMG RCT FM BOOM FM
125 122 118 115 97 84 76 75 62 54
1 2 3 4 5 6 7 8 9
HOTS IBC FM TRAX FM GAJAH MADA PRAMBORS IMELDA FM SUARA SMG RHEMA RCT FM
56 47 45 44 42 36 28 21 19 18
1 2 3 4 5 6 7 8 9
POP FM GAJAH MADA KIS FM HOTS IBC FM BOOM FM SUARA SMG RASIKA RCT FM
100 78 78 69 68 47 47 45 43 40
10 KIS FM
10 TRAX FM
YOGYAKARTA
UPDATE
NO RADIO, 10+ CUME (OOO) NO RADIO, AB CUME (OOO) NO RADIO, CDE CUME (OOO)
1 2 3 4 5 6 7 8 9
RETJOBTG GCD FM PERSATUAN MBS FM POP FM GERONIMO YASIKA FM SWARAGAMA UNISI FM
575 497 327 318 292 219 215 181 172 147
1 2 3 4 5 6 7 8 9
RETJOBTG GCD FM MBS FM SWARAGAMA KOTAPERAK UNISI FM ANAK YOGYA CHANNEL 5 DANGDUTTPI
87 66 45 40 39 37 28 27 23 22
1 2 3 4 5 6 7 8 9
RETJOBTG GCD FM PERSATUAN POP FM MBS FM GERONIMO YASIKA FM SWARAGAMA UNISI FM
487 431 309 282 272 203 199 141 135 128
10 I-RADIO
10 UTY FM
10 I-RADIO
SURABAYA
UPDATE
NO 1 2 3 4 5 6 7 8 9 RADIO, 10+ SUARA GIRI WIJAYA FM M RADIO EBS FM MERDEKA SUZANA ELVICTOR SUARA SBY MTB FM CUME (OOO) 1,583 1,135 937 713 654 635 582 558 519 466 NO 1 2 3 4 5 6 7 8 9 RADIO, AB M RADIO WIJAYA FM ELVICTOR EBS FM SUARA SBY SUZANA SUARA GIRI METRO FM MEDIA FM CUME (OOO) 240 181 137 129 125 97 89 74 67 62 NO 1 2 3 4 5 6 7 8 9 RADIO, CDE SUARA GIRI WIJAYA FM M RADIO MERDEKA EBS FM SUZANA MTB FM ELVICTOR SUARA SBY CUME (OOO) 1,494 953 697 600 585 539 490 445 433 399
10 MEDIA FM
10 ELSHINTA
10 MEDIA FM
DENPASAR
UPDATE
NO 1 2 3 4 5 6 7 8 9 10 RADIO, 10+ GEMA MENARA AR FM GENTA BALI CASANOVA PINGUIN ELKOGA SWR SUNARI PHONIX DUTA FM CUME (OOO) 245 134 99 82 71 69 65 55 55 42 NO 1 2 3 4 5 6 7 8 9 RADIO, AB GEMA MENARA AR FM GENTA BALI CASANOVA DUTA FM SWR SUNARI ELKOGA PINGUIN CUME (OOO) 84 62 51 25 24 20 19 17 17 15 NO 1 2 3 4 5 6 7 8 9 RADIO, CDE GEMA MENARA GENTA BALI PINGUIN AR FM ELKOGA CASANOVA PHONIX SWR SUNARI CUME (OOO) 161 72 58 51 48 48 46 45 37 28
10 GLOBAL
10 CDBS
MEDAN
UPDATE
NO 1 2 3 4 5 6 7 8 9 10 RADIO, 10+ MOST FM SIMPONI KARDOPA SIKAMONI DANGDUTTPI PRO2 KOSA SUARAMEDAN GO FM CITRA CUME (OOO) 246 156 149 141 134 111 95 93 91 85 NO 1 2 3 4 5 6 7 8 9 RADIO, AB MOST FM GO FM TELADAN KISS KOSA PRO2 SIMPONI SIKAMONI STAR CUME (OOO) 112 51 31 30 27 23 22 21 17 16 NO 1 2 3 4 5 6 7 8 9 RADIO, CDE MOST FM KARDOPA SIMPONI DANGDUTTPI SIKAMONI PRO2 SUARAMEDAN CITRA KOSA CUME (OOO) 134 134 134 122 121 88 78 74 68 67
10 KARDOPA
10 RODHESA
PALEMBANG
UPDATE
NO 1 2 3 4 5 6 7 8 9 10 RADIO, 10+ LANUGRAHA PRIMA SRIWIJAYA CBFM RAMONA MOMEA MUSI PRO2 DANGDUTTPI LCBS CUME (OOO) 679 532 424 418 412 350 266 205 169 166 NO 1 2 3 4 5 6 7 8 9 RADIO, AB LANUGRAHA PRIMA CBFM MOMEA RAMONA SRIWIJAYA EL JOHN OZ FM PESONA CUME (OOO) 240 203 190 134 104 98 95 71 61 58 NO 1 2 3 4 5 6 7 8 9 RADIO, CDE LANUGRAHA PRIMA SRIWIJAYA RAMONA MUSI CBFM MOMEA PRO2 DANGDUTTPI CUME (OOO) 439 329 326 307 230 228 216 147 113 113
10 PRO2
10 LCBS
MAKASSAR
UPDATE
NO 1 2 3 4 5 6 7 8 9 10 RADIO, 10+ VENUS GAMASI TELSTAR MADAMA PRAMBORS SONATA FAJAR FM MAKASAR FM GAMA DELTA FM CUME (OOO) 300 293 179 133 130 129 126 83 77 67 NO 1 2 3 4 5 6 7 8 9 RADIO, AB VENUS TELSTAR GAMASI FAJAR FM SONATA MADAMA PRAMBORS DELTA FM MAKASAR FM CUME (OOO) 126 96 85 66 54 53 41 36 35 24 NO 1 2 3 4 5 6 7 8 9 RADIO, CDE GAMASI VENUS PRAMBORS TELSTAR MADAMA SONATA GAMA FAJAR FM MAKASAR FM CUME (OOO) 208 173 89 83 80 75 62 60 48 41
10 AL IKHWAN
10 RRI PRO2
Top Spender By Industry
Food
Wall'S Cornetto - Ice Cream Nestle Koko Krunch - Cereal Roma - Biscuit Wall'S Paddle Pop - Ice Cream Cap Bango - Ketchup Royco - Seasoning Salt So Nice - Sosis Siap Makan Supermi - Instant Noodle Indomie - Instant Noodle Sedaap - Instant Noodle
UPDATE
1 W -3 0 1 0 W -3 9 1
5 0
10 0
10 5
20 0
20 5
In Rp. Million
Beverages
Dancow - All M ilks Nutrilon Royal 3 - Growing Up M ilk Bendera - All Growing Up M ilk Fanta - Soft Drink Anlene One-A-Day - Liquid M ilk M arjan Boudoin - Syrup Sgm E ksplor 3 - Growing Up M ilk Coca-Cola M izone - M ineral Water Aqua - M ineral Water
UPDATE
1 W -3 0 1 0 W -3 9 1
5 0
10 0
10 5
20 0
20 5
In Rp. Million
Smoking
D jarumC oklat - C love C igarette D jarum76 - C love C igarette Surya P rofesional M - Filter ild C love C i G udang GaramSurya Slim sFilter C love C i Bentoel Sejati 12 - C love C igarette D jarumSuper - Filter C love C igarette G udang G aramSurya 12 P ium- Filter C rem G udang G aramSurya 16 Filter C love C ig G udang G aramM erah C love C igarette G udang G aramInt'L - Filter C love C ig
UPDATE
1 W -3 0 1 0 W -3 9 1
5 0
10 0
10 5
20 0
20 5
In Rp. Million
Baby Products
M Baby Sensitive - W itu et T issue P pers Active Baby - Baby am D iapers Johnson'S Blossom - Baby s P owder C ussons Baby - All Baby Laundry Johnson'S Baby Sham poo Baby Sham poo M yP am oko - Baby D iapers Johnson'S B aby Lotion Johnson & Johnson - Baby P owder Johnson'S Baby T T T op o oe Baby W ash Johnson'S Baby M Bath ilk
UPDATE
1 W -3 0 1 0 W -3 9 1
1 0
1 5
2 0
2 5
3 0
3 5
4 0
4 5
In Rp. Million
Medicines
P aram - Analgesic ex P anadol C & Flu old Scott'S E ulsion - Vitam m in P anadol E xtra - Analgesic Jaco Kozuii Infra M erah Slim ing Suit m D ettol - Antiseptic M ylanta - Antacids Liquid D W - Traditional H ji o erb Jaco Kozuii - R eflexology Sandals G entong M - Food as Supplem ent
UPDATE
1 W -3 0 1 0 W -3 9 1
1 0
2 0
3 0
4 0
5 0
6 0
7 0
8 0
In Rp. Million
Toiletris
Listerine - M outhwash D ove H airfall Therapy System -H C air are P antene H Fall C air ontrol H C air are C lear M - Anti D en andruff Sham poo P ond'S W hite Beauty-Skin Lightening C rea P ond'S Flawless W hite-Skin Lightening C r C Lasting W itra hite - H and & Body Lotion Lifebuoy - All Bath Soap P epsodent - Toothpaste C lear Anti Ketom be Sham poo
UPDATE
1 W -3 0 1 0 W -3 9 1
2 0
4 0
6 0
8 0
10 0
10 2
10 4
10 6
10 8
20 0
In Rp. Million
UPDATE Apparel/ Personal Accesories

Jaco J-Shaper - Sport E quipm ent Jaco J-Yoga Johnson & Johnson Acuvue Contact Lens Carvil - Sandals Canon - Digital Cam era Julia - Jewellery P anasonic - Digital Cam era Hom yped - Sandals Trans X - Toys Speed - Sport Shoes
1 W -3 0 1 0 W -3 9 1
1 0
1 5
2 0
2 5
3 0
3 5
4 0
4 5
In Rp. Million
H/H Products
Autan Soft & Scented M osquito Repellen Rinso - Liquid Detergent Sunlight Active Gel - Dish Washing Gel So Klin Softergent - P owder Detergent M olto Ultra - Fabric Softener So Klin Lantai - Floor Cleaner Harpic P ower - Liquid Toilet Clear Sunlight - Dish Washing Liquid Rinso - P owder Detergent M olto Ultra Sekali Bilas-Fabric Softener
UPDATE
1 W -3 0 1 0 W -3 9 1
2 0
4 0
6 0
8 0
10 0
10 2
10 4
10 6
In Rp. Million
H/H Equipment & Appliance

UPDATE
Lg - TV P anasonic - TV P anasonic - R efrigerator Lg - Air C onditioner Tupperware Abc Alkaline - D Battery ry
1 W -3 0 1
E lectronic C ity Sam sung - TV Sharp - TV P anasonic - Air C onditioner
0 W -3 9 1
1 0
2 0
3 0
4 0
5 0
6 0
7 0
8 0
In Rp. Million
Automotives
Yamaha Mio - Motorcycle Yamaha Vega Zr Motorcycle Suzuki Smash Titan Motorcycle Castrol - Oil Lubricant Suzuki - All Motorcycles Yamaha - All Motorcycles Daihatsu - All Cars Honda Absolute Revo Motorcycle Yamaha Jupiter Z Motorcycle Honda - All Motorcycles
UPDATE
1 W -3 0 1 0 W -3 9 1
5 0
10 0
10 5
20 0
20 5
In Rp. Million
Industry Products UPDATE

Nippon - Paint No Drop - Coating Paint Dulux Weathershield - Paint Avian - Paint Nippon Spot-Less - Paint Tiga Roda - Semen Avitex - Paint Dulux Pentalite - Paint
1 W -3 0 1
Holcim - Cement Dulux Catylac - Paint
0 W -3 9 1
1 0
2 0
3 0
4 0
5 0
6 0
In Rp. Million
Computer & Communication

Telkom Flexi - All Sim Card Indosat - All Sim Card Esia Indosat-M - Sim Card 3 3(Three) - Sim Card Telkom Kartu As - Sim Card sel Axis - Gsm Sim Card
UPDATE
1 W -3 0 1
Telkom Sim sel pati - Sim Card Telkom - All Sim Card sel Excelcom indo Xl - Gsm Card
0 W -3 9 1
5 0
10 0
10 5
20 0
20 5
30 0
30 5
40 0
40 5
50 0
In Rp. Million
Financial
Prudential Life Insurance Adira Dinamika Multi Finance Bank Rakyat Indonesia Bank Cimb Niaga Bank Mandiri - Tab Mandiri Bank Central Asia - Tahapan Bank Bni Bank Mandiri Bank Rakyat Ind - Tab Britama Bank Bni - Taplus
UPDATE
1 W -3 0 1 0 W -3 9 1
1 0
2 0
3 0
4 0
5 0
6 0
7 0
8 0
9 0
10 0
In Rp. Million
Transportation Products UPDATE

Naga Swarasakti,Telkom sel M (M P usic P o) rom M Falcon M P usic G001 Lion Airlines M Falcon M P usic B001 Batavia Airline Sriwijaya Air - Airlines Falcon M usic - Recording Naga Sw arasakti - Recording Garuda Indonesia Airways
1 W -3 0 1 0 W -3 9 1
2 0
4 0
6 0
8 0
10 0
10 2
In Rp. Million
Property
P antai Indah Kapuk P erum ahan R esidence 1 At Serpong Boulevard - R esid Grand Galaxy C ity P erum ahan N -H gk ousing D eveloper R esidence 8 At Senopati Apartem ent AlamSutera Serpong P erum ahan San D iego H - M orial ills em P ark Kem ang Village - Apartem ent Agung P odom - D oro eveloper The St.M oritz - R esidences
UPDATE
1 W -3 0 1 0 W -3 9 1
1 0
1 5
2 0
2 5
3 0
3 5
4 0
In Rp. Million
Personal Services
National Basketball Association Chat'N Date Astromob Impressions Body Care Centre Klinik Pasak Bumi Klinik Tcm Harapan Baru On Clinic Siloam Hospitals Group Hospital Sms (Short Message Service) Tabib (Paranormal)
UPDATE
1 W -3 0 1 0 W -3 9 1
100
200
300
400
500
600
700
800
900
In Rp. Million
Media & Promotion

Gram edia - P ublisher D yandra P osindo rom E xhibition Jawa P Group os M etro TV Top TV - TV C hannel TP (Televisi P I endidikan Indonesia) M TV Seputar Indonesia N ewspaper Global TV R TI (R C ajawali C Televisi itra Indonesia)
UPDATE
1 W -3 0 1 0 W -3 9 1
1 0
2 0
3 0
4 0
5 0
6 0
7 0
8 0
9 0
10 0
In Rp. Million
Education
Sem inar E konom i E otional Spiritual m Quotient(E sq)-Course Jakarta Intensive Learning Centre (JILC) Genius M Consultancy ind Ind - Training C Univ Tridinanti P alem bang Univ Bina Darm a LP - Course 3I Akad Teknologi Kom unikasi Dan Inform asi Bina Sarana Inform atika Univ P elita Harapan
UPDATE
1 W -3 0 1 0 W -3 9 1
1 0
2 0
3 0
4 0
5 0
6 0
In Rp. Million
Retail
Drtv Direct Response Tv Tim - Book Store es Giant - Hyperm arket P izza Hut - Fast Food Carrefour - Hyperm arket M atahari - Dept Store Kentucky Fried Chicken - Fast Food Hyperm art M cdonald'S - Fast Food Sex Shop
UPDATE
1 W -3 0 1 0 W -3 9 1
2 0
4 0
6 0
8 0
10 0
10 2
10 4
10 6
10 8
In Rp. Million
Corporate & PSA

C ALON P E E &W R SID N AKIL P E E R SID N P ertam - C ina orporate P da Kalim em antan Tim ur D Keuangan R ep i N asional D okrat - Organization em D jarumKudus, P t P da D Jakarta em ki P da Jawa Barat em
UPDATE
1 W -3 0 1
C alon P erintah D em aerah Teaser Joint Ad
0 W -3 9 1
5 0
10 0
10 5
20 0
20 5
30 0
30 5
40 0
In Rp. Million

Media Situation - Updated Sept 10

Enviado por

Dados do documento

Descrição original:

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Media Situation - Updated Sept 10

Enviado por

Direitos autorais:

Formatos disponíveis

Indonesian

Media Overview Whats Next

Indonesian Country Profile

Area Island Inhabitant Religion Ethnic

Source : id.wikipedia.org & BPS

Data Source (Contd)

Data Source (Contd)

TAM Terrestrial TV Panel & Projected

Source : AGB Nielsen Media Research 2010

Sample & Projected Population NMR

GRT JKT GRT BDG GRT SBY GRT SMG

Number of Sample % Projected of Population (000) %

6.2% 100.0% 1,451 49,068

Source : NMR Media Index, Wave 2 2010

Sampel & Projected Population Roy Morgan Research

Other Urban Rural

Source : Roy Morgan Research

Socio Economic Status (SES) 2010

Average Monthly Household Expenditure

Indonesian Media Development

7 6 N/A N/A N/A 769

10 6 N/A N/A N/A 779

11 6 N/A N/A N/A 795

11 16 2 149 239 53 1,215

11 19 2 172 335 75 1,400

11 31 3 181 387 89 1,505

11 40 11 203 498 108 1,552

11 40 11 222 585 122 1,589

11 113 10 239 648 109 1,589

11 186 10 239 648 109 1,589

Source : Media Data Matari, updated 2009

The shift of Old Media to New Media

What is New Media?

Old Media vs New Media

Source : Modu 2008

Impact of Internet Growth

SOCIAL MEDIA HAS BECOME UBIQUITOUS

Social Media is Counter-Intuitive To Communications Media

Growth of Mobile Advertising

What is Mobile Advertising?

Source : Mobile Era, 2007

The world is going mobile

Source : Mobilera, 2007

In Mobile Internet Google Beleives

Source : Mobile Era, 2007

Media Consumption By Demographics & Psychographics

Media Consumption by Gender

32.3 49.9 51.3 46.1 53.2 54.4

67.7 50.1 48.7 53.9 46.8 45.6

Source : NMR Media Index, wave 2 2010

Media Consumption by SES

32.1 48.7 50.3 52.4 56.8 50.3

67.9 51.3 49.7 47.6 43.2 49.8

Source : NMR Media Index, wave 2 2010

Media Consumption by Age

16.2 8.6 8.5 2.5 9.8 3.6 13.9 8.1 3.3

Source : NMR Media Index, wave 2 2010

Media Consumption by Occupation

Source : NMR Media Index, wave 2 2010

Media Consumption by Education

UNIVERSITAS SLP FINISHED WITHOUT FORMAL EDUCATION

ACADEMY SD FINISHED NO EDUCATION

Source : NMR Media Index, wave 2 2010