Submitted by: Anas Abu Al-Nasser

Think Different

ABOUT COMPANY
April 1st ,1976 - Founded January 3rd ,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wozniak. Employees 46,600 full time employees and 2,800 temporary full time employees worldwide 317 retail stores in ten countries. Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 65.23 billion

Products
New IMac I Phone 4

I Pad

Mission Statement
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile.

Restate of Mission Apple computer is committed to protecting the environment, health and safety of statement: our employees, customers and the global communities where we operate. We
recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.
Source: Apple

Objective of Apple in 2011

To be the leading supplier of MP3 players in all markets in which the company operates. Increase in sales by 20% . Increase in revenue by 20% . Progressively increase market share by at least 15% within the year. Expanding distribution to department stores by 10% . Increasing brand awareness to 60% of potential customers. To expand existing markets by 10% in the next quarter. A promotion campaign will be introduced to encourage present buyer to increase the use of the product.

business strategy
leverages its unique ability, through the design and development of its own operating system, hardware, and many software applications and technologies, to bring to its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. The Company believes continual investment in research and development is critical to facilitate innovation of new and improved products and technologies. Besides updates to its existing line of personal computers and related software, services, peripherals, and networking solutions, the Company continues to capitalize on the convergence of digital consumer electronics and the computer by creating innovations like the iPod and iTunes Music Store. The Companys strategy also includes expanding its distribution network to effectively reach more of its targeted customers and provide them a high-quality sales and after-sales support experience.

Source: Apple

Issues Priority Matrix

External Factor Analysis Summary (EFAS Table)

External Factors Weight Rating Weighted Score Comments Opportunities Internet availability (T) Age distribution of population (S) GDP (E) Level of Education is high (T) Patent protection (T) Number of competitor (R) Unemployment Rate (E) Threat of Substitute Products or Services. Political-Legal Forces (P) Bargaining Power of Buyers Total Scores 0.20 0.10 0.10 0.05 0.05 0.15 0.05 0.10 0.10 0.10 1.00 4.0 5.0 3.0 2.5 1.0 Threats 4.0 1.5 3.0 2.5 1.5 0.60 0.08 0.30 0.25 0.15 3.15 A lot of competitor in two domain Decrease spending money More competition Certification (Time consuming) pressure for lower prices 0.80 0.50 0.30 0.13 0.05 iTunes, Site sells 15-64 years: 66.8% High purchase power Because Apple focusing on the use of technology in Education. To avoid steal products ideas

Industry Matrix (CPM)

Key Success Factors Weight Apple Rating Apple weighted score Microsoft medical Rating Microsoft Dell Rating Dell weighted weighted score score

Products Range

0.2

0.8

0.6

0.8

Innovation Distribution Channels Total

0.4 0.4 1

5 5

2 2 4.8

3 5

1.2 2 3.8

4 2

1.6 0.8 3.2

Structure

Culture
At Apple, the work culture was driven by a passion for new products with no end to challenges and opportunities. And this is what made Apple became the pioneer of the "Work Hard Play Hard" ethic. The corporate culture at Apple was exemplified by its intense work ethics. Though the work environment was relaxed and casual, there was a very strong commitment to deadlines. Analysts summarized the work culture at Apple as "fun, yet demanding". Strategic Type: The Strategic Type of Apple is (Prospector) because its focus on improving innovation, Market opportunities, Creative & Quality Products.

Strategic Financial Issues:

Internal Factor Analysis Summary (IFAS Table)

External Factors Weight Rating Strengths 5.0 4.0 2.0 1.0 Weighted Score 0.80 0.50 0.30 0.13 Comments

(R&D) Product Quality Promotion Structure Culture Place Price Return On Equity HRM Total Scores

0.20 0.10 0.10 0.05 0.05 0.15 0.15 0.10 0.10 1.00

Increase net sales Hardware & Software Successful AD. Campaign Duplicating, Decentralized & Specialization. Team Work Weak presence in markets other than education and publishing. High Decrease shareholders investment Turnover of executives

2.5 0.05 Weaknesses 4.0 0.60 3.0 2.0 1.0 0.08 0.30 0.15 3.05