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LOGO
www.samsung.com
Samsung
Imagine
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Group Members
1 2 3 4 5 M. Asim Riaz Khuram Shahzad Awais Naeem Shakeel Anjum Abrar Hussain
Samsun
Ima ine
www.samsun .com
Contents
Samsung
Imagine
Segmentation
Marketing Mix
Conclusion
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History
19381938-1969
Samsung
Imagine
19701970-1979
Samsungs beginnings founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. Diversifying in Industries and Electronics samsung laid the strategic foundations for its future growth by investing in the chemical, and petrochemical industries.
19801980-1989
19901990-93
Entering the Global Marketplace SAMSUNG's core technology businesses diversified and expanded globally during the late 1970s and early 1980s
Competing in a Changing Tech World The early 1990s presented tremendous challenges for high-tech businesses.
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History (Contd)
19941994-1996
Samsung
Imagine
19971997-1999
Becoming a Global Force SAMSUNG revolutionized its business thr ough a dedication to making world-class pr oducts, providing total customer satisfaction Advancing the Digital Frontier Despite of financial crisis samsung continued growing due to its concentration in electronics and related services
20002000-2008
Present
Pioneering the Digital Age To continue with trend of digital age samsung has responded With the techno-logies, competitive products and constant innovation Present Samsung is continuing its winning journey by positioning itself as one of the world's recognized leaders in the digital technology industry.
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Product Mix
Samsung
Imagine
Mobile phones
Business Product
Televisions
Telicommunication
Home Appliances
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Samsung
Imagine
that enhance the quality of life for its neighbours, childeren and low income people by funding community programs that address economic, social and cultural needs
Since 1999, for five consecutive years, SAMSUNG has donated 10 million dollars each year to help and care for the needy people in our society. Especially, SAMSUNG donated 20 million dollars in 2004.
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Samsung
Imagine
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Samsung
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Intensive Growth
Integrative Growth
Diversification
Diversification
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Strategic Alliance
Samsung
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Strategic
Alliance
Promotional Alliance
Samsung has promotional alliance with the phone tel Pvt. Limited, which directly promote its products
Logistic Alliance
It has logistic alliance with the DWP group
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SWOT Analysis
S
I i e
S
STRENGTH
Unique resources that company possess or activities that it does well
T
THREAT
Negative trends in the external environment
WEAKENESS OPPORTUNITY
Resources that company does not have or things that it does not do well Positive trends in the external environment
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SWOT ANALYSIS
STRENGHTS:
Samsung
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Catching the pulse of the consumer Brand name Focus on innovative products for high end R&D department Tapping into youth Vertical integration Weakness: Not proactively comming out with newer models
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Samsung
Imagine
Opportunity: Offer product variations Distinguish its services from competitors Threats: Energy crisis in Pakistan Political instablity Aggressive competitors like sony, LG Ability of others to copy design (LG)
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Competitors
Sa s n
I a ine
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Samsung
Imagine
Segment Marketing
Segment Marketing
Nich Marketing
Local Marketing
Individual Marketing
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S
I i e
GEOGRAPHIC
DEMOGRAPHC
PCYCHOGRAPHIC
BEHAVIORAL
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Buying Situations
Samsung
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Straight Rebuy
samsung makes some of the decisions in straight rebuy through a approved list of business suppliers
New Task
Most of the decisions are made in the new task by offering open tenders to suppliers for its supplies
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Marketing Mix
Samsung
Imagine
Promotion
Place
Brand name Features Quality Packing Labelling
Price
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Samsung
Imagine
Differentiation A
Cost leadership Strategy
B
Differentiation Startegy
C
Focus Strategy
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Samsung
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1
Samsung has created a strong brand around innovation, cutting edge technology and world class design.
2
In a survey of the top 100 global brands, Business Week & Inter brand Consultancy have valued Samsung brand at $14.9 billion in 2005, making it the world's topmost consumer electronics brand, a position long held by more entrenched player Sony.
3
Our 20th rank in the Top 100 Global brands is a testimony of the transtrans-formation the company has undergone in the last few years.
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Product
S
I i e
HTHT-TX715T
HT-TX725 HT-
HTHT-TZ315
HTHT-Z220
www. .co
HT-TZ225 HT23
Product (Contd)
S
I i e
HTHT-TZ312T
HT-TZ425 HT-
HTHT-WS1R
HTHT-X810T
www. .co
HTHT-Z110T
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Advertisement
S
I i e
www.
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Differenciation Strategy
Samsung
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Samsung differentiates its products from its competitors in terms of cutting edge technology and world class design.
More than a quarter of all Samsung employees 42,000 people work everyday in research and development, and we expect that number to surpass 50,000 by 2010.
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Competitive Strategies
Market Challenger
Samsung
Imagine
Marke Nicher
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Price
Samsung
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Product
5.1 channel HTS Home theatre system DVD home theater Upgrade your TV's sound Power and performance Home theatre surround 5.1 channel satellite speakers Single disc sound system
Model
HT-TX715T HT-X810T HT-Z121T HT-WS1R HT-TZ225 HT-TZ312T HT-Z210T HT-Z110T
Price
42,900 44,900 10,900 24,900 18,900 17,900 12,900 9,900
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Place
Samsung
Imagine
Lahore
Hyperstar
Abid Market
Samsung outlets
HKB
Hall road
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Outlets
Samsung
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Promotion Mix
Advertising
Samsungs desired image
Samsung
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Direct marketing
E Promotion mix
Sales promotion
Public relations
Personel selling
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Advertisement
Samsung
Imagine
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Conclusion
Over 70 years dedicated in
making better world through diverse business Leads the world market in high tech electronics, mft and digital media Through its innovative, reliable products and services, talented people, a responsible approach to business, samsung is taking the world in imaginative new directions.
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Samsung
Imagine
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LOGO
Imagine
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