THE PROFITABILITY OF SMALL AND MEDIUM SCALE INDUSTRIES AS PERCEIVED BY THE MARKETING STUDENTS OF SAN BEDA COLLEGE MANILA

MKC02 Consumer Behavior/Consumer Research Application

ABSTRACT
The primary purpose of this study is to know the profitability of small and medium scale industries as perceived by the marketing students of San Beda College Manila Secondly, the research study is an output of information on the current trends on businesses today, and on the new line of successful businesses and products.

CHAPTER 2
The Problem: Rationale and Background of the Study

Background
Small Scale Industries plays a very important part in the overall growth of an economy. The importance of this industry increases manifold due to its immense employment generating potential. SMIs are the largest employer segment in most economies.

Theoretical Framework
Most of the industries that makes an economy grow come from small and medium scale industries because not many can reach the point of being a large scale industry.

Statement of the Problem

What

are Small an e ium scale in ustries as erceive b the arketin Stu ents of San e a olle e, anila? What is the im ortance of small an me ium scale in ustries to the econom of a countr ? Which is more rofitable, small scale or the me ium scale in ustries as erceive b the arketin Stu ents of San e a olle e, anila?

Hypothesis
ll sc le in ustries re ore profit le th n e iu sc le in ustries s perceive y the rketin tu ents of n e olle e, nil .

Scope and Limitations of the Study

Survey limited to 50 marketing students of San Beda College Mendiola Perceptions of Bedans on the profitability of small and medium scale industries in the country.

Significance of the Study

These are the people that will benefit:
Students, Teachers Marketers

specially marketing majors.

Definition of Terms
Industry- any general business activity Scale- is a series of steps. Also it identifies the level of business. Small- means little in size. Medium- means middle place.

CHAPTER III
Research Methodology

Research Design
Descriptive research Articles related to the study will be used as references in interpreting the data that will be gathered. The whole research will be using descriptive approach in explaining the data gathered in visual forms like graphs.

Research Instrument
urve hich c nsist f 1 questi ns a ut h the res n ents erceive the & scale enter rises in the c untr . It ill have cl se an en en e t e f th qualitative an quantitative questi ns. ks an articles that are relate t & scale in ustries ill e use as ur main f un ati n f the research.

Respondents
tot l of rketin nd orpor te o unic tions students of n ed olle e endiol fro ll levels.

Statistical Treatment of Data

ean
Mean=X/N

Medi n
Medi

n = 1(((

)- (fo))/fw)

Mode is the ost frequentl occurrin score or v lue.

CHAPTER IV
Presentation, Analysis and Interpretation of Data

RESULT

44% = 22 56% = 28

YES NO

. Do you own a business?

RESULT
8% = 4

YES NO 92% = 46

Do you wish or plan to start a business?

RESULT

38% = 19

26% = 13 Clothing Food 16% = 8 Convenience Store Others 20% = 10

What kind of business line would you like?

RESULT
18% = 9 36% = 18 Rural Urban Abroad

46% = 23

In what kind of location do you wish to place your business?

RESULT
8% = 4 28% = 14 26% = 13 Php 100,000 - below Php 100,001 - 250,000 Php 250,001 - 500,000 38% = 19 Php 500,001 - above

How much money are you willing to invest in your business?

RESULT

34% = 17 YES 66% = 33 NO

Would you like your business to be franchised?

RESULT

18% = 9 54% = 27 Sole Proprietorship Partnership Corporation

28% = 14

What kind of ownership do you want for your business?

RESULT

32% = 16 68% = 34 YES NO

Do you have any experience in handling such a business?

RESULT

34% = 17 Long-term 66% = 33 Short-term

For how long do you wish to keep/handle/operate your business venture?

RESULT

42% = 21 58% = 29 YES NO

Are you a risk taker?

CHAPTER V
Summary, Conclusion and Recommendations

Summary
There are four scales in business industries; there is micro, small, medium and large scale industries. Most of the time small and medium scale industries are put together as one, and it is called SMI. The importance of small and medium scale industries or SMI is that it gives the economy of a country the biggest share on its growth.

Conclusion
SMIs are sources of innovative products and marketing opportunities. SMIs are the small starting businesses hoping to become globally competitive in the near future. They are also the industries that contributed mostly to the countrys economic growth. Studies results says that small scale industries are more profitable than medium scale industries, simply because there are less expenses to deal with than with medium scale industries. starting capital is only the first problem that a small scale enterprise would encounter, but as soon as it profits, the business can get its capital back and earn profits from it. Medium scale industries do profit more than small scale industries but because it is bigger the larger the expenses it has.

Recommendations
The researchers would like to recommend this study not only to those who are marketers and marketing majors but also to those who are in the field of business and services because this study would be helpful for them to know what is the trend on businesses nowadays, what are the new line of successful businesses and products. Also to people that are planning to build their own company or business, theyll be aware of the ways or tips on becoming a successful businessman.