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Group No. 7
Santosh Shetty : 44 Manoj pathak : 35 Santosh Singh : 48 Derryl George : 05 Sudham Shetty : 44 Rasesh Shah : 60
Executive Summary
Prevention of sexual harassment to women at workplace in India by: Increasing awareness of target adopter group about the legal protection available to them as per Indian law. Opening a call centre for free and fair reporting Conducting workshops with various employers about their duties towards women at workplace regarding prevention of sexual harassment.
Civil suit can be filed for damages under tort laws. That is,
the basis for filing the case would be mental anguish, physical harassment, loss of income and employment caused by the sexual harassment.
COMPLAINTS CHANNEL
The Supreme Court guidelines impose an obligation on the employer to set up a Complaints Committee to deal with the cases of harassment. Such a committee should: be headed by a woman have half its members as women include a third-party representative from an NGO or any other agency conversant with the issue of sexual harassment (to prevent undue pressure from within the organization with respect to any complaint).
Supreme Court applied the law laid down in Vishakas case and upheld the dismissal of a superior officer of Apparel Export Promotion Council. He was found guilty of sexual harassment of a subordinate female employee at the place of work on the ground that it violated her fundamental right guaranteed by Article.21 of the Constitution.
30 percent of the country's approximately 2 million IT and business-process outsourcing workers are women. Call centres have transformed the traditional working culture and have encouraged women to undertake night shifts SudhaSundaraman, General Secretary of the All India Democratic Womens Association, says women working often-unsociable hours are vulnerable to sexual harassment or exploitation. Women travelling to and from work in unsocial hours also have to exercise caution. The cases women on the way home from a night shift being raped and murdered are sad reminders of how dangerous Indian cities can be.
Sexual harassment has been found to be rife within Indias modern work places. As per study released in 2009, of 600 female employees working in IT and BPO industries : 88% of women were subject to sexual harassment in their workplace, with supervisors often In over 70% of cases being to blame. In an international survey of over 12,000 people in 24 countries: India was found to have the highest rate (26%) of reports of workers being sexually harassed by colleagues or supervisors. The highest (25%)reported being assaulted at their place of work.
Up to 90% of victims of harassment do not report inappropriate or abusive behavior for fear of being victimized. : According to the 2010 study by the Centre for Transforming India thru survey conducted in the IT sector: around 50% employees did not know where to go if they are harassed at work. 77 per cent stated that the details of sexual harassment policies were not part of their hiring process 7 per cent stated that they could recollect some discussion about the topic either during their hiring process or later. 60 per cent of the respondents were not aware of the workplace sexual harassment policies of their organizations at all :
Market Research
Research into: Identifying the highly probable sectors where likelihood of sexual harassment is rampant Identifying the reasons which prevent female employees to report against such act Identifying the support system which will encourage victims to report Identifying the effective mode of communication to female employees Find out the level of compliance by various employers among various sectors
Targeting
Target Segments are: Female employees in : IT and BPO industry Airlines industry Entertainment and fashion industry Health Servieces Employers in the above industries
Positioning
The social marketing product shall be suitably positioned for different target segments. The positioning statement : Say NO to SEXUAL HARASSMENT & Dial 1800-222-8888
Communication Channels
FM / AM Radio TV Social networking sites Print Media Seminars Workshops Personal counselling
Action Programs
It is going to be 5 year program except continuation of T0ll-free number The program shall be conducted through an NGO SAMMAN. 1st year shall be used for research, test marketing and organisational structuring Rest 4 years shall be used for dissemination of information to target adopter group The toll free number shall be operated through HQ
Action Programs
Media planning shall be done in 1st year itself Awareness campaign shall be launched from 2nd year onwards. Continuous feedback shall be collected to improvise upon communication. Personal counselling sessions shall be carried out for victims and legal support shall be provided to them. Workshops for employers shall be conducted throughout the country and various Govt officials will be involved to increase the credibility.
Budget
Sr No. 1 2 3 4 5 6 7 8 9 10 Description Research Test Marketing Advertising Public relations Maintenance of toll free Workshop expenses Administration Staff Salary Honorarium to Faculty Post campaign evaluation Total Amt (in Cr Rs) 10 50 200 25 50 50 50 150 10 5 600
Controls
Program evaluation will be done thru: Post campaign survey Evaluation studies Feedback Through Toll-free number Through Post program evaluation The feedback shall be used to revise the objective of the program.
Conclusion
Society needs peaceful co-existence between genders. The recognition of sexual harassment as a legal wrong is an important step in securing human rights for women. Long term aims and goal of harmony at both work and society at large should be kept in mind. Activism through legal recourse is going to build up confidence amongst female employees. It is in interest of Employers to ensure a safe and supportive atmosphere at workplace and the same will enhance the productivity of the organisation.
Thank You.