The

study on PRODUCT MIX of JK Tyres.. know the reaction of the consumers towards the Brand offer suggestions for major findings

To

To

 Scope

of the study extends to discover dealers reaction to the products performance and physical characteristics, of JK TYRES. the product is perceived as compared to its competitors performance with respect to quality, advertising and company good will.

How

Founded in 1977, Udaipur, Rajasthan . Was established in technical collaboration with General Tire International co., U S A. J K Tyre then went on to establish what is rated as the most modern plant in India, a state of the art tyre plant in 1991, at Banmore near Gwalior, Madhya Pradesh.

It is the leading manufacturer of Radial tyres for both truck and car It is the only supplier of the tyre for Mercedes Benz First to get the ISO 9001 certificate in the entire world for the entire operation 2nd largest manufacturer for 4 wheelers in India 16th largest tyre manufacturer in the world

First Indian company to export for radials to Europe First Indian company to export over 45 countries across Six Continents First and only Indian company to get the E mark Certificate J K Tyre has 25-customer centers around the country. JK Tyre the only Indian Company producing radials for the entire ranges i.e., Trucks, buses, LCVs and Cars.

 Width:- Width of a product mix depends upon

the number of groups of product line found within the company.

Depth:

Depth depends upon the number of product items within each product line.

Consistency:- Consistency of the product

mix refers to the question whether or not the products have production affinity, marketing affinity or research affinity.

JK Tyres

It is found in survey that 24 % of the respondents are not satisfied with the product quality. It is observed that only 18 % of the respondents are dissatisfied for the after sales service. It is observed from the survey that many of your consumers want to shift over to MRF (52%), Ceat (10%), TVS (10%), Modi (8%), and 4% to Good year. 24% and 76% of the respondents are dissatisfied with the re-treading and mileage performance of J K TYRES. It is found in the survey that most of the respondents are getting information about the JK Tyres products through the Television (34 %) and Newspaper (36%).

Purchasing of tyres frequently is depends upon the how they use vehicles and the weight they carry, more than 50% of the respondents purchase once in a year. More than 44 % of the respondents preferred service of the monthly camp for quick knowledge. It is observed in the survey that more than 64% of the respondents satisfied with the design, and 76% of the respondents satisfied with the out look and style of the tyres. More than 58 % of the respondents have accepted this brand only because they are getting major advantages form this brand.

Maintain n Improve on quality Improve customer services Introduce credit systems Provide customer delight