ANOOP GAHLAWAT RAMAN DANGI NAVDEEP SINGH JASMEET KAUR AMNINDER KHOSA

MARKET ANALYSIS OF FARM KING

Size of market-PUNJAB and HARYANA are two main state those are known for agriculture equipment. So number of farmer are more in two state compare to other. Our size market is Haryana, West UP, Punjab and Rajasthan.

Segmentation means divide the market in sub parts. TARGETINGWe are focusing on middle level and lower level people. We are dividing the customer according to their income level, and area of agriculture land.

We have to use a good quality of Raw material , means we are using a best grade of steel so thats why our products life is long. We are doing advertisement in such a manner that we are good as compare the small player of this industries.

Product-Rotary Tillers, Multi Speed Gear Drive Rotary Tiller, Mounted Medium Duty Tandem Disc Harrow, Laser Guided Land Leveller. Price: we sell our price at reasonable price. We are providing machinery of good steel. eg. We are selling rotavator on Rs. 6000070000 , and we selling the leveler on the RS. 4500-5500.

Place :-Haryana, West UP, Punjab, Rajasthan.

Promotion:-we do aid on local news paper. We give aid of our company in local news channel.

Bargaining power of buyer -we provide good machinery at reasonable price. We provide existing substitute product to the consumer. We provide a multiple choice to customer for choosing a product according to their buying capacity.

We make our distribution channel more strong. We become able to sell our product because we use cost leadership and product differentiation in our strategy. Improving product differentiation. Innovation in manufacturing.

When new competition come in the market then effect down on the existing firm. Profit of existing firm is go down. We do improve in our brand equity. We do estimate how much capital we need. We try to find that what customer think about our brand.

In this case buyer have a option to purchase another product. We do fine out that how much substitute product in market at current time. We do try that make our product different from other.

We give advertising of our product in local newspaper. We give advertising in local channel also. The trali which already running on road we paste our small template and poster on it. We use local bus also for it. We distribute the calendar to the farmer and we show the varity of our product on calender.

In Haryana and West UP we do organize a ragni competition ( local culture songs ) we put our poster and hording on it. We also sponsor this program. With sell of our product to farmer we give him small model of our product. Those can be distribute by farmer in his relative.