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ON SALES MANAGEMENT:

RANBAXY PRESENTED BY: GROUP- 7


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ABOUT RANBAXY
India's largest pharmaceutical company. It is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The Company has a global footprint in 46 countries, world-class manufacturing facilities in 7 countries and serves customers in over 125 countries.
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ABOUT RANBAXY
RANBAXY was started by two friends named Mission: Ranjit Singh and Gurbux Singh. Ranbaxy's mission is Enriching lives globally, They quality and company taking RAN from with named the affordable pharmaceuticals. Ranjit and BAXY was derived from Gurbux.

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PRODUCTS
Valacyclovir Simvastatin Donepezil Atorvastatin & Combinations Co-amoxyclav & Combinations Ciprofloxacin & Combinations Ketorolac Tromethamine Imipenem+Cilastatin Ginseng+Vitamins Loratadine & Combinations.& many more..!!
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PRINCIPAL COMPETITORS
RPG Enterprises; GlaxoSmithKline Consumer Healthcare Ltd.; East India Pharmaceutical Works Ltd.; Dr. Reddy's Laboratories Ltd.; Cipla Ltd.; Dabur India Ltd.
SOURCE: www.enotes.com/

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SALES TEAM STRUCTURE

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JOB OF A SALES REPRESENTATIVE


PEOPLE INVOLVERD:
MANAGEMENT E.g.- MANAGERS

MEDICAL PROFESIONALS: E.g.-DOCTORS

DISTRIBUTORS

PHARMA REP

OTHERS

RETAILERS

COMPOUNDERS. .ETC

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SITUATION:
A New Formulation has been launched: Brand Name: Histac. [Ranitidine Hydrochloride]
Newly appointed representative. [Fresher in the Pharma industry]

First day: On Field. Focus: Promotion and Sales of Histac in Kompally. Potential doctors list has been provided by the company. Month-end Target: Sales of 500 units of Histac.
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CHARACTERS:
Distributor: INTRODUCING Doctor: Area manager: Sales representative: Assistant: Praveen Chatterjee. Mr. Dr. Arnab Naraynan (MBBS). Mr. Hemant Kumar. Drugs. Major Distributor Of Ranbaxy Sphoorthy Bagalwadi. Mr. Nirag General Physician Shah.

Boss of Sphoorthy Line. Registered as: Life B. Sales Representative Praveen since Associated with Dr. Practicing Physician from Year 2000. 2002. Area: Secunderabad Area: Secunderabad. Area: 1st June, many Associated with 2001 Hospitals & Private Practice. DoJ: Kompally DoJ: Doctors follow Other 18th July, 2011 his prescription.

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CHARACTERS:
RE-INTRODUCING:

Retailer: Mr. Nirag Yogeshbhai Shah.


In Retail business of Prescription & OTC drugs since 2003. Shop Name: Drug Mart Area: Kompally

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RECRUITMENT & TRAINING

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SCENE: 5

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FEEDBACK

Supply channel Management

Retailers, Distributors

Customers

Doctors, Consumers

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