INTERNET CONSUMPTION TRENDS

Target Group: Faculty

INTRODUCTION
The purpose of this study was to understand the Internet consumption trends among Faculty members For the purpose of this study, we have mostly focused on SIMC professors and a few SIBM faculty Total Sample Size: 20

DEMOGRAPHICS
Age bracket for study: 29 64 years Male: 11 Female: 9 Income levels:

Upto 5 lakhs- 6 5- 10 lakhs- 10 >10 lakhs- 4

INTERNET USAGE
All the respondents used Internet though the degree differed Almost all were hooked onto the Internet for most parts of the day Only one respondent was online for only 30 mins each day They were connected both at the workplace and at home Few were also connected through their phones

INTERNET USAGE
All used Internet everyday, except one who did not use it on weekends Time spent each sitting ranged from 30 mins to 8 hours Most people did not have any preference in terms of timing to use the Internet and used it in terms of need All users had Broadband connections except one who used Wifi Internet on phone:

Yes- 15 No- 5

REASONS FOR USE

There were a variety of things that they chose to do online:

Financial transactions Research Information search Official work Online forums Social networking Shopping Blogging

USAGE TRENDS
While most of the respondents were comfortable with online transactions, most preferred to watch news on television rather than online news Only 2 of the 20 respondents preferred to watch news online due to its perennial nature Most started using it as a result of peer influence or due to work Received training for Internet use:

Yes: 6 No: 4

PREFERENCES IN INTERNET USAGE

Reasons to like Internet:

Easy accessibility Information availability Connectivity Time Saving

o Reasons to dislike Internet:

o Intrusion of Privacy

o Cost o Addictive o Credibility of Information o Wrong Information o Time Consuming( in case of slow connections)

PREFERENCES IN INTERNET USAGE

Most of the respondents did not like using internet on their phones Top reasons for use were seen to be for research and official purposes Though shopping was not one of the priorities, it was also included in the top 5 for most respondents Ease in making financial transactions was a point noted by most respondents

ATTITUDE TOWARDS THE INTERNET

For most of the respondents, Internet meant a means for keeping up with the world and for staying in touch Most respondents agreed that the Internet has done more good than harm Respondents felt that going without internet for a week would be unthinkable at this point in time Importance of the internet was all pervasive- in personal and professional life

ATTITUDE TOWARDS THE INTERNET

Has Internet made life simpler?

Strongly Agree: 13 Agree: 4 Neutral: 3 Disagree: 0 Strongly disagree: 0

Is Internet a negative influence?

Strongly Agree: 4 Agree: 8 Neutral: 3 Disagree: 4 Strongly disagree: 1

ATTITUDE TOWARDS THE INTERNET

Is information on the Internet as reliable as that in books?

Strongly Agree: 1 Agree: 10 Neutral: 4 Disagree: 4 Strongly disagree: 1 Strongly Agree: 3 Agree: 9 Neutral: 3 Disagree: 3 Strongly disagree: 2

Shopping online is easy and reliable

ATTITUDE TOWARDS THE INTERNET

Watching News online

Strongly Agree: 2 Agree: 0 Neutral: 5 Disagree: 11 Strongly disagree: 2

CONCLUSIONS

While all the respondents agreed to how Internet has made our lives easier, few felt the following:
Social Networking sites are overrated One of the respondents felt that Public sector banking sites were overrated due to their callous security protocols

However all the respondents believed that life with Internet meant an easier, more connected, simpler life without which modern life would be unthinkable

Thank You
Group Members:

Aayushi Yadav Aparajita Saxena Cheryl Joy Deepa R Neha Agarwal Garima Chak Rahul J Nair Rashika C Namrata Thakur Nupur Rustagi Vaibhav Sharma