EXECUTIVE SUMMARY

Facts Remain That These Cartoon Characters Have Become A Rage (Indian Kids Know More About Them Than Stories From Indian History, Mythology Or Culture) And They Have Become A Rage Because Of The Amount Of Money Invested In Them (Most FMCG Products Meant For Children Promote The Cartoons In Some Way).

Majority Of Cartoons Choose To Use Violence And Inappropriate Subject Matter To Entertain Children. The Images And Stories Can Have A Tremendous Negative Impact On Children Because The Violence Is Rewarded Without Consequences, Is Glorified, And Idealized. Children Look Up To The Characters That Have A Negative Impact By Distorting Their Views On Conflict Resolution.

Often Try To Incorporate Educational Lessons That Concern Values And Morals That Are Important For Children To Learn, Thus Having A Positive Impacts

The Educational Puppet Cartoon Series, Launched Its Healthy Habits For Life Series. This Was Televised With An Aim To Encourage Young Kids To Lead More Dynamic And Nutritious Lifestyles.

There Are Many Other Animated Cartoon Pictures That Inspire Kids To Adopt Healthy Habits. Remember Popeye The Sailor Man, Who Gobbles On Spinach Every Time He Faces A Difficulty.

This Cartoon Character Actually Inspired Many Toddlers To Eat Spinach.

Children Also Have A Tendency To Consider Some Or The Other Cartoon Character As Their Super Hero. It Is Alright Till The Time The Animated Cartoon Super Hero They Adore Are Cute And Cuddly Like Duck Tales, Sharp And Funny Like Power Puf Girls Or Cute And Wacky Like Shinchan However, They May Become Aggressive And Snappy If They Start Picturing A Violent Cartoon Character As Their Idol. The Drawings Of Cartoon As Stated Earlier May Have A Positive As Well As A Negative Influence.

Cartoons That Are Simply Made For Pure Entertainment, Like Tom And Jerry, Yogi Bear, Mickey Mouse Or Even Spongebob Squarepants,

The marketing of cartoons has become overpowering in India and so has the subliminal messaging.

The Children who watch too much cartoons on television are more likely to have mental and emotional problems, along with brain and eye injuries and unexpectedly the risk of a physical problem increases.

Mental and Psychological Effects on Children who Watch Cartoons From the time children start school to the time that they graduate they are averaged to spend around 13,000 hours in school.

major effects have been proven by psychological research caused by children seeing violence on television are that the child may become less sensitive to the pain and suffering of others

children who watch violence do not fear violence nor are they bothered by violence in general and the children are more likely to become aggressive or use harmful actions towards others. When we are born we have the capacity for motivation, experience, and training, and because of this our minds are very impressionable. so it is important to choose a healthy environment for all children.

This means cartoons with violence will be unhealthy for a child because in general, being interactive with any environment enhances the development of a successful brain. As a result, a tremendous amount of childhood involvement with electronic media can limit social interaction and may obstruct the development of a brains social systems.

Most eye specialists agree that watching television is not a danger to the eyes, as long as children watch in the right conditions In Many childrens cartoons you see cartoon characters jumping, diving, and falling from very high heights, then landing without being harmed.

Bugs Bunny and Elmer Fudd. In these cartoons it always seems to be rabbit hunting season and Elmer Fudd can never seem to shoot that dang ol rabbit. When he tries, Bugs usually finds a way to either bend the gun to aim at Elmer or to plug it up with some kind of object. But, either way the guns always fire into Elmers face.

Cartoon show is to entertain children, stimulate sales, direct or indirect by trying to make tall claims about product performance.

Research Design
The area of our research is to study how cartoons have an impact on impressionable minds of the children & how it affects their psychology & health

The data collection was done using convenience sampling in the form of questionnaire & personal interview. We had used various secondary sources for gathering data related to the research report.

A questionnaire was prepared for getting the view of parents and their kids on the watching the cartoon shows and their likes and dislikes about their favorite cartoon characters and their actions and reactions towards them .the impacts and impression of cartoon characters on children

The survey had to be done for the parents. So it was carried out door to door and in schools where we actually meet the parents. Another part of the survey was conducted online by designing a Questionnaire in a format so that it can be easily answered on-line by the parents

Technique Non Probability Sampling Technique was used & in that Convenience Sampling was done. A total of about 45 different people were interviewed with the questionnaire Hence a convenience sampling technique was decided upon which would enable using personal judgment to conveniently approach the parents and children.

Secondary Data
The secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. The following sources of secondary data Collection was used. 1.Internet for getting information on marketing by different kids channels the products. 2.Internet for getting the impact of cartoons on children. 3.Internet for getting the contents on the behavioral aspects of children. 4.Magazines to get some relevant information on kids.

Analysis of Findings, Tabulation & Presentation Data Findings

We actually tried to interview all the people who were experienced with children we questioned around 45 people out of which we managed to interview 96% people who were the parents and 4% were the people who actually didnt had their own children. But they were those people who normally come across the children quite often out of these they were sum teachers teaching in school, playgroups and shared their views and ideas.

Around 44% of the parents believed that their children enjoy the shows which are comedy& around 44% shared towards adventurous too. Ethics wise & scientific cartoons got the share of 5% and 7% respectively. ]
Regulatds

Almost parents allow to watch the cartoon shows or spend some leisure time in front of television is pre-decided so question was asked what time do they allot for their child for TV around 58%of them allows for half hour to one hour & around 42% allows them for one to two hours.

Conclusion Cartoons and television are integral part of the industry which wants its product to be reached to the customer & then converts those customers into consumers. But in this process they should not forget that its their social responsibility to take care of the future of the country which are been Targeted tactfully to earn profits. Parents should make the kids more aware of the surrounding so that starts taking proper & logical decision. Parents should be aware that cartoons shows are going on, and it's influencing their children more than they think. Also governments role is important here. It can do it by implementing proper laws and harmonization of various laws into single unified law.