Escolar Documentos
Profissional Documentos
Cultura Documentos
Working
Women
Health
conscious
people
STPD Analysis
Segmentation to
Differentiation:
■ Classic Noodles –
5 – 10 yrs.
■ Veg. Atta Noodles –
Health Conscious.
■ Rice Mania –
Teenage
■ Cuppa Mania – Office
goers, Working
women.
Hurdles Faced
Sales saw a decline in 1990’s:
- Formulation changed from Fried base to Air dried base.
Advertising strategies: -
focusing on kids.
Availability in different
packages:
– 50 gms.
– 100 gms.
– 200 gms.
–
family packs (400gms.).
Other Loca
Reasonable 2%
competitive pricing.
Creative interaction
blogs for customers: Maggi 94% Top Ramen 4% Other Local 2%
Suggestive Promotional
Strategies
● Focus on creating distinctive image, based on twin benefits
of “INSTANT” and “HEALTHY” with emphasis on health
conscious and rural market.