Analysis Cell phone industry

GROUP MEMBERS :MANISH DIWALE

PRASHANT JADHAV PRASHANT PAWAR

85
88 109

INTRODUCTION
An electronic telecommunications device. Mobile phones connect wireless communications network through radio wave or satellite transmissions.

Most mobile phones provide voice communications, SMS, MMS,provide Internet services such as Web browsing and e-mail.

HISTORY
On April 3, 1973, MARTIN COOPER, a MOTOROLA researcher and executive, made the first analogue mobile phone call. That phone, is more than a foot long,

Weighed almost 2 pounds, and cost $3995.

Known as the Motorola dynatac 8000x. Its battery could provide 1 hour of talk time.

Its memory could store 30 phone

Rank
1

Country or Number of region mobile phones

World China Over 5 billion 906,800,000

Population

% of population

Last updated

6,909,500,000 1,341,000,000 67.1

2010 June 2011

2
3 4 5 6 7 8 9 10

India
United States Russia Brazil Indonesia Japan Pakistan Germany Nigeria

851,695,668
302,947,098 220,550,000 217,300,000 168,264,000 107,490,000 108,894,518 107,000,000 90,583,306

1,210,193,422
310,866,000 142,905,200

71.11
96 151.9

June 2011
Dec 2010 February 2011[ June 2011 May 2009 Mar. 2009[ Jun 2011[ 2009 Feb. 2011

190,732,694 111.6 237,556,363 127,370,000 171,901,000 81,882,342 140,000,000 73.1 84.1 65.4 130.1 64.7

Industry

Telecommunications Internet Computer software

Founded

Tampere, Finland (1865) incorporated in Nokia (1871)

Fredrik Idestam Leo Mechelin Espoo, Finland Worldwide Jorma Ollila (Chairman) Stephen Elop (President & CEO)

Founder(s) Headquarters Area served

Key people

Employees Website

132,430 (end 2010) Nokia.com

Type Industry Founded

Joint venture Telecommunications October 1, 2001

Headquarters
Area served

Hammersmith, London, United Kingdom

Worldwide Howard Stringer (Chairman) Bert Nordberg (President)

Key people

Employees Website

8,450 (as of April 2010) sonyericsson.com

Industry

Telecommunications

Founded

Seoul, South Korea (1977)

Headquarters

Suwon, South Korea

Lee-kun-hee

Key people

Geesung Choi, President

Revenue

21 Billion USD (2007)

Net income

$ 2.3 Billion USD (2007)

Website

Samsung consumer.com

MARKET MIX Price Place

Promotions
Product

PERFORMANCE OF CELL PHONE

STRENGTHS
Corporate brand.

Complexity improves its competitive position.

Design, the branding & technology.

Backward compatibly protection from Japanese onslaught. Lending personality of its products (fashion statement).
Effective advertisement & market communication.

WEAKNESSES
Lapse has open up space for smaller competitors.

Ericssion king of wireless infrastructure.

Design to market takes more time

Potential threat from Microsoft's entry into mobile telephony.

Defective battery BL5C

OPPORTUNITIES
Feature-loaded phone to act as an offset.

Providing value at responsible lifetime cost. Life style marketing & segmentation. Building worldwide supplier network. Preempting competitors in critical market

THREATS
Biggest threat complacency. New competitors with different skill & brand challenge. 3G will increasing competition between suppliers. Cheaper midrange models from Motorola & others.

THANK YOU