Prepared By:Rohit Kumar R Rajesh Zubair Bin Sarwar Amit Kumar Tiwari

Contents
Environment Business environment and its types Geographical environment Case study-Kashmiri Handicrafts

Heritage of Kashmir Geographical indications & Article 22(TRIPS Agreement) Problems Faced Conclusion

Environment
The

surroundings of a physical system that may interact with the system by exchanging mass, energy, or other properties.

Business Environment
Business

Environment may be defined as a set of conditions Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization.

Types Of Business Environment

Geographical

Environment Economic Environment Political Environment Sociological Environment Technological Environment International Environment Natural Environment

Geographical Environment
It

is that part of the terrestrial natural environment that has been to some extent altered by human beings and which at the present moment is directly connected with the life and production activity of society

Heritage Of Kashmir
Kashmir

is home to numerous articrafts in which Pashmina shawl, Amlikar Shawl, Papier Mache, Khatambandh, Namdha, Kaleen are worth mentioning Crafts play a significant role in the economic growth of the state The state annually exports handicrafts worth Rs. 786 Crores

Pashmina Shawl
Pashmina shawl is a textile made from a fine type of cashmere wool and costs around 10,000 each shawl

Amlikar Shawl
It s a combination of two different traditional

activities
1) Pashmina

plain

shawl 2) Fine needle craft called Sozani

Khatam Bandh
Art of ceiling making by fitting small pieces of wood into each other in geometrical patterns

Papier Mache
Art of making decorations from light weight products like paper pulp and further embellished with hand painting of traditional designs

Kaleen
These are the hand knotted carpets made from silk.It is weaved used a coded language known as Taleem

Namdha
It is traditionally processed wool len or wool plus cotton rugs with chain stitched embroided patterns

Geographical Indication
The

term GI has been defined as an indication which defines such goods as agricultural, natural or manufactured goods as originating goods or manufactured in the territory of a country, or a region or a locality in that country where a given quality, reputation or other characteristics of such goods is essentially attributed to its geographical origin.

Article 22 of the TRIPS agreement

Article

22 of the TRIPS Agreement says that all governments must provide legal opportunities in their own laws for the owner of a GI registered in that country to prevent the use of marks that mislead the public as to the geographical origin of the goods.

Problems Faced
Only one good(Pashmina Shawl) is registered under GIs Selling of pirated Kashmiri shawls in Amritsar and other places under the tag Kashmiri Shawls Copying of Khatambandh art work by workers of Saharanpur Government has taken no action

Conclusion

The handicrafts of Kashmir represent Kashmiri heritage and pride These have economic as well as employment incentives Government should provide Infrastructural, financial and Logistic support to the craftsmen More Kashmiri handicrafts should be registered under GIs Pirated Kashmiri shawls should be banned