A Presentation on the To analyze the operations & marketing via different e-commerce sites At Garden Silk Mill Ltd.

Surat Presented by (Shah Nidhi S.) 108120592001 Guided by Mr. Vijayendra Gupta TMESIBMCS, Mandvi

Company Profile

Companys name: Garden Silk Mills Ltd. Registered office: Garden Mill Complex,
Sahara Gate, Surat 395010 Gujarat India

Products:

Sarees Dress Materials SKD Suiting and shirting POY

Research Methodology

1. 2.

Research Objective:
To analyze marketing as well as operational activities of other brands. To analyze how other companies are promoting their brands through integration of social network in marketing. To study the contemporary (new) channels of promotion.

3.

Research Design:
Researcher has used Exploratory research design.

Type of Data:
Researcher has used Secondary Data.

Sampling
Researcher has used Non Probability convenience sampling.

Ecommerce sites studied to collect secondary data using internet:

Operation Part
Home page Create an account

Product pages

Shopping Basket
Checkout: customer information

Checkout: Shipping Selection

Checkout: Payment Information

1. Marketing Part of 99labels.com:

Seasonal promotion schemes E-catalogs Sale Tweets Sale alerts Resolve customer grievances

2.MarketingPart of fashionandyou.com

Customer preference Online contests Introduce different contest for different time free shopping vouchers Attract people regarding a specific brand also Promoting their brand on other sites like ZEDGE.com, way2sms.com etc.

3. Marketing Part of amazon.com

Career opportunities Customer service. Post photos of latest brands available on it

4. Marketing Part of eBay. in

Customize wall post Resolve customer problems. Tweets regarding the new brands available on it.

Recommendations to GSML

Company should follow the same procedure for operational part. They should also promote their brand on the facebook and twitter also Company should also promote their brand on the websites visited by women. e.g. LoveToKnow, Bella Online They should also introduce schemes according to the season and festivals also.

Bibliography

Philip Kotler, Marketing management, New Delhi, Prentice Hall of India private. Ltd,2010 (13th Edition) Donald R Cooper & Pamela S Schindler, Business Research Methods (9th Edition), Tata McGraw-Hill publishing company limited Distinguishing between Traditional and Online Retailing by Angelina C. Toomey and Allen F. Wysocki E-commerce for development: prospects and policy issues (September 2000) by Andrea Goldstein and David O'Conner Links

Thank You