WE ARE THE INNOVATORS

KOMPEL NAVEEN RABI ZAHID M. SOHAIL MOSAB MUNIR SANIA ANWAR ASMA RABANI AMIR KHAN

HISTORY OF MOBILE PHONES

In Pakistan cellular phones were introduced in late 1980s Technology boom time for developing countries like Pakistan, India, china etc.

MOBILINK GSM
Started in 1994 Now its the market leader both in terms of growth and subscribers base in Pakistan. Its a subsidiary company of Orascom Telecom.

ORASCOM TELECOM
Established in 1998, To become a major player in the telecommunication market. OTH is large & most diversified network in middle east Africa and Pakistan. Its leading company operating in 7 emerging markets in middle East Africa & South Africa Having license of 460 million in total population Average penetration rate across all market of 8% Orascom Telecom.

INTRODUCTION
Private limited Company Mobilink GSM (PMCL), a subsidiary of Orascom Telecom Founded in 1994 By Motorola USA Headquarter in Islamabad (blue area) 1000 cities, towns & villages across Pakistan 250.2 million $ (2006) Reshaping lives (But in Urdu Hum Bolen Mohabat Ki Zuban)

NETWORK
During 13 years Mobilink has largest setup of cellular network. Currently covering more than 6000 + cities & towns. Investment is more than 1 million US $ Having 50 switches & 4900 cell sites. Also developed 3000km optical cable.

MARKET SHARE (Source PTA)

MOBILIK 46 % WARID 16 % UFONE 21 %

MARKET SHARE
PAKTEL 3%

TELENOR 14 %

INSTA PHONE 1%

ORGANOGRAM
C.S Deptt

Finance Deptt
Finance Manager Imran Kyani Muhammad Asim Vacant Rashid Ali

Regional Manager Sohail Kamil

C.S Manager
Munir Hassan C.S Representative 15

Sales Deptt

Security Deptt R.S Manager Security Officer

M.Rashid M.Kashif
Abdul Hadi Dar

CAM
Masood Saif Safqat Ali

CEO
Zohair addul Khaliq

GM Customer care Agha Qasim GM HR & Admin Ali Raza Mehdi GM Finance Ehab Rochdy GM Information Tariq Rasheed GM Marketing Mustafa Peracha GM Engineering Noman Armeen
GM Quality Assurance Naeem Zamindar

CONNECTION PACKAGES
Mobilink offers exclusively designed tariff plans. Mobilink indigo (Brings people closer) Its postpaid package. Mobilink JAZZ (Prepaid package) Mobilink PCO.

MOBILINK
Low upfront cost Hours of Free call Best connectivity speed True International Roaming Best for Businessmen

MOBILINK
Jazz becomes a life time connection. Low outgoing rates No daily charges or line rent 180 days validity of JAZZ Scratch cards. Many packages for calls, sms etc.

MOBILINK PCO
A cellular company 1st time launched PCO system to connect the unconnected people. Its additional task for retailers. New option for those who havent any source of income.

SURVEY ABOUT PREPAID & POSTPAID

POSTPAID PREPAID

MOBILINK

SERVICES & PACKAGES BUSINESS SOLUTIONS

Mobilink Blackberry Blackberry is the leading wireless enterprise. Keeps mobile professionals connected to people and information while on the go. Email ,Phone ,SMS ,Web & Organizer Features. Enterprise Server, Internet Service (10 email A/s).

Mobilink's Hajj Roaming Service

For Jazz, Indigo and GPRS customers performing Hajj. Reduced rates for calls back to Pakistan

SERVICES & PACKAGES

Easy Bill Payment Solution

(indigo)
All MOBILINK Sales & Customer Service Centers ABN AMRO Bank Standard Chartered Bank Citi Bank Selected branches of TCS (cheques only) MOBILINK Dealers Franchise Shops

SERVICES & PACKAGES

(EVD) is a great new re-charge option for prepaid subscribers that doesn't relay on the availability of scratch cards You pay cash to the retailer for your Jazz credit re-charge This electronic voucher will have a 14 digit number. All values (Rs. 100, Rs. 300, Rs. 600) are available on these POS terminals.

SERVICES & PACKAGES

Also introduced cricket news update packages. Ball-by-ball coverage of Test Matches, One days and Twenty20 match's Match summary. Now u can load balance with JAZZ LOAD as low as RS.20

SERVICES & PACKAGES

JAZZ balance share of any amount ranging from Rs. 10 and Rs. 1000. *100*923007227173*150# JAZZ ADVANCE U can get advance balance to talk some more

SERVICES & PACKAGES

JAZZ ladies first Get beauty tips & cooking recipes etc. Long time talk with cheaper call rates. SIM BLOCK SERVICE If customer losses his mobile set or SIM Mobilink provides the service to block the SIM for the customer care.

SERVICES & PACKAGES

Introducing another code-0307 For those new people who want to join Mobilink. JAZZ also introduce sms package now SMS KARO KHUL KE

SERVICES & PACKAGES

With JAZZ MALA MAAL u can get many prizes. After loading RS.100 or scratch card. JAZZ Budget Offers less call rates for friends & family Mobilink numbers.

SERVICES & PACKAGES

Mobilink offers special packages on Pakistans traditions. On Eids. 14th August. Ramzan Alarms. On disasters like 8th October's earthquake (Donation Service )

ACHIEVEMENTS
ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform Largest Call Center in Pakistan, which is there to assist the customers 24 hrs. Only cellular service in Pakistan to provide coverage on the M2 motorway Bilateral roaming in over 120 countries around the world with true international roaming with over 300 operators across the globe.

ACHIEVEMENTS
First mobile operator in Pakistan to offer extensive GPRS Roaming and Blackberry Roaming services MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management services. Provided by Trakker (Pvt.) Ltd. under the brand name of C-Track. Company licensed by Pakistan Telecom Authority (PTA). Trakker currently operates from Karachi but can provide these facilities at all those locations where GSM coverage is available.

ACHIEVEMENTS
MOBILINK FOUNDATION

SCENARIO ANALYSIS
EXTERNAL ENVIRONMENT
A. Specific Environment. B. General Environment. It includes those forces that have a direct & immediate impact on managers decisions or directly related to organizational goals. Customers. Suppliers. Competitors. Pressure Groups.

A.

SCENARIO ANALYSIS.
1.CUSTOMERS

Ourselves are the customers. We use the services and organization make progress. Mobilink gaining the interest of customers by providing unique customer services.

2.SUPPLIERS

SCENARIO ANALYSIS..

Suppliers are the backbone of every organization. Sim chips for networking were imported from Malaysia (1994-2001) But now from Singapore.

Siemens Motorola, Aleatel Convergys NEC Steel Manufactures Plastic Manufactures

Switches (Towers) Radio base stations Software for billing system Microwave equipments Steel for towers Scratch cards

SCENARIO ANALYSIS
COMPETITORS 1.Telenor 2. Warid 3. Ufone Telenor introduced easy load 1st time in Pakistan Warid introduced new call rate Warid Zem Telenor introduced talkshak so, Mobilink introduced JAZZ budget

SCENARIO ANALYSIS. Analysis of Two cellular companies

Mobilink Coverage Good Quality of service Good Distribution Price Service offered Billing Brand Good High Good Fair Strong Telenor Good Fair Fair Mid Fair Good Strong

SCENARIO ANALYSIS..
B. General Environment

Economic Conditions /domestic & international Political / Legal conditions Technological Globalization

SWOT

ANALYSIS

A Swot analysis forces an objective analysis of a companys position and a market place simultaneously An effective Swot analysis will help determine in which area company is succeeding allowing it allocate resources.

SWOT
STRENGTHS

ANALYSIS

Market leader. Largest number of facilities. Adequate financial resources. Rewards for performance. Qualified staff in all departments. Productive Environment. Good locations. Parking. Security Biggest strength is customers are satisfied.

SWOT
Work overload.

ANALYSIS

WEAKNESSES
Lack of celebrations. Lack of Motivation. NO Scheduling. Network Problem.

SWOT

ANALYSIS

OPPORTUNITIES
Mass Advertising through any media. No Hidden charges. Mobilink can expand market and can enter new market segment. Good Growth rate. Trained Staff. Black Berry. Online work place.

SWOT
THREATS
High Competition.

ANALYSIS

Change in Government Polices. Rising sales of substitute products like Telenore. Latest competitor WATEEN (Broadband). PTCL launch their Sims for wireless handy and desktop sets. (with lowest call rates)

SWOT

ANALYSIS..

EMOWERMENT Give the power to employees to make the decision. DOWNSIZING To extract out the employees from the organization to reduced the cost. JOB SECURITY Mobilink provide and ensure 100% security & safety to its employees

PROBLEM IDENTIFICATION
Problem. Problem is a discrepancy between the
existing and desired state of affairs.

Market Share decline .market share of

mobilink is decline 61% to41%.

Heavy taxes on advertising. Due to heavy

rates of taxes on advertising company cannot assign much capital in the field of advertising.

Network problem. Busy network, emergency

use only, failing in message sending.

PROBLEM IDENTIFICATION
Network coverage. Mobilink has some
problem of coverage in case of different events.

Not right person at right place.

DECISION

MAKING

What is decision making? Styles of decision making. Ways of decision making Defend. Attack. D.M against some problems. Normal & well structured. During uncertain & unique situation. Always be positive.

DECISION

MAKING

Its actually a comparison between two alternatives. Managers of Mobilink basically facing three main problems. New competitors. Advertising. Economic changes (Inflation). Managers are finding alternates to considering the economic conditions, competitors.

CONCLUSION
Mobilink project was very informative for us. It was a golden opportunity to apply our theoretical knowledge in the field. Mobilink is working overall very well. Having good repute in market. They treated customers as asset. We found good relations & strong coordination between departments. They tried best to gave us information as much they working in the organization. Mobilink is one of the Market leaders due to offering such valuable services.

ADVANTAGES OF
Digital Technology. Unique Smart Card Technology. Single Access Code (like 0300). Secure Communication. Incoming and Off-Peak Rates. Great Value Additions. True International Roaming.