Satish verma

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INTRODUCTION

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Hypermarket The chain of retail stores of the Pantaloon Retail (India) Ltd. 89 outlets in India Headquarter in Mumbai Focusing on Value of Money

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VISION

Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

Group Mission

We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in 4/18/12 whatever we do.

CORE COMPETENCY

Best pricing throughout the year. A choice of more than 20,000 products Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes Fast deliveries tie ups with world leaders in logistics & transportation services A dedicated Customer Care helpline for any queries Always offering Manufacturers guarantee as opposed to Sellers guarantee, which most of the other online shopping sites offers 4/18/12

Is Se Sasta Aur Accha Kahin Nahi Talks of Quality and Cost Special emphasis on apparels and life style products Providing interesting discounts

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AWARDS

Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards 2008 Coca-Cola Golden Spoon Awards 2008 The Reid & Taylor Awards For Retail Excellence 2008 Platinum Trusted Brand Award Images Retail Award 2005,06 DLF Award 04

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PANTALOONS RETAIL (INDIA) LTD.

Part of future group Catering wide cross-section of Indian Society Food, fashion, footwear, home and consumer electronics, book and music, wellness and beauty, general merchandise, telecom and IT, leisure and entertainment and fianancial products and services.

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HIERARCHY

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STRATEGY

Customer oriented

Employee orientedhigh attrition rate

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Customer oriented

Attracting and retaining customers Uses non-traditional marketing strategy Behavioural psychology Moving demo-trolley Used young population as strategic blessings Also witness to romance

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Continued

Movie centric promotions Regular interesting offers/discounts Spot discounts Night shopping culture Occasions based services Babies day out promo More organized floors 4/18/12

Employee oriented

Consider biggest assets Employee welfare trust Employee growth /training programes PRERNA the employee suggestion plan Standardization of staff room Upgradation for education

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Internal publications- Pragati Discipline by design

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MARKETING
7 Ps ANALYSIS
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PRICING

Value Pricing (EDLP) Promotional Pricing Low Interest Pricing Psychological Pricing Special Event Pricing (Republic Day) Differentiated Pricing Time Pricing Bundling

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Pricing Comparison

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TIME PRICING

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LOW INTEREST FINANCING

PSYCHOLOGICAL

PRICING

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BUNDLING

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PLACE: STORE LOCATION

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PROMOTION

SAAL KE SABSE SASTE 3 DIN FUTURE CARD (Discount Upto 3%) SHAKTI CARD JUNK SWAP OFFER BRAND AMBASSADOR: M.S. DHONI ADVERTISMENT (Print Ads, T.V., Radio) POINT OF PURCHASE PROMOTION GIFT TO EVEY 100th CUSTOMER (Seasonal)

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KEY OFFERS
32 Television--Rs. 22990/- (Exchange Offer)

Portable Metal Bed Rs. 3199/-

Buy 21 Television Flat Television Rs. 4999/- And Get Dish TV Set Top Box Free.

Buy Red Label Tea 950 gm. And 2 Kg Sugar Free.

Rs. 258/-

Buy 2 Men Jeans For Rs. 599/- only.

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BANNERS AND POSTERS

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PEOPLE
People Are The Customers Which Are The Biggest Asset Of A Company.

Well Trained Staff. Appearance.

Presently Around 10000 Workers Are Working And Around 500 Workers Are Recruited Every Month.

High Security For Safety Of Customers.

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PROCESS

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PROCESS (Cont.)

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PHYSICAL EVIDENCE

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PHYSICAL EVIDENCE (Cont.)

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FINANCIAL DATA
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SALES PROFIT
1527.20 33.54
(Q2 DEC 08)

NET

5.97% 24.35% 31.65

(Q2 DEC 07)

1228.07
(Q2 DEC 07)

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DIVIDEND

2008 2007 2006 2005 2004

Rs.30 Rs.25 Rs.25 Rs.25 RS.15

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Decembers same store sales

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VALUE LIFESTYLE HOME

(DECEMBER 2007)
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Stock Price Movement

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Click icon to add picture

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Problems ahead

Reduction in consumer spending Slow construction of malls Difficulty in raising working capital High rentals Lowering margins New emerging competitors

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SWOT ANALYSIS

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SWOT ANALYSIS
STRENGHT

WEEKNESS
Falling Revenue/ Sq Ft. Unable To Meet Store Opening Target Perception Amongst Consumers

High Brand Equity EDLP Infrastructure Product Diversity Supply Chain

OPPORTUNITIES

THREATS

Competitors Organized Retail Government Policies Understanding Consumer Unorganized Retail Preferences Targeting Area More Prone Economic Conditions To Development Global Expansion 4/18/12 In Store Experience Improvements

PESTEL
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PESTEL ANALYSIS
POLITICAL
GOVERNMENT POLICIES POLITICAL STABILITY TAX POLICIES

ECONOMIC
INFLATION RATE STAGES OF BUSSINESS LIFE CYCLE

SOCIAL
CUSTOMER SEGMENTATION SOCIAL RESPOSIBILTY

TECHNOLOGICA ENVIROMENTAL L
ADAPTATION TO NEW TECHNOLOGY FACILITIES PROVIDED

LEGAL
LABOR LAWS SAFETY RAGULATION CONSUMER LAW

LOCATION INTERNAL ENVIROMENT

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BIYANIS FUTURE PLANS

To open up

15 Big Bazaars 5 Centrals 3 Home Towns 10 E Zones 1 Ethnicity 4 Pantaloons

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SUGGESTIONS

Retailing through Internet & web based technologies. Maintainance of prices during recession period Understand consumer preferences Global expansion

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THANK YOU

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