Presented By: SATISH VERMA

Interdepartmental relations and coordination Coordination of personal selling with other marketing activities Coordination of personal selling with other departments Sales departments external relations

Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives. This is the dynamic relationship , so a change in one department often has repercussions in others.

 Formal Coordination To build coordination in to the organization through grouping allied activities under a high ranking executives. To achieve coordination through the general administrative officer- president ,vice president or general manager. To use policy , planning and coordinating committees made up of representative of concerned departments.

Informal Coordination Informal coordination is generally more important than formal coordination.

 Same objective Different Approaches Need skill-full blending

Assists each other

Good coordination & frequent communication

 WHY ???

ASSISTS EACH OTHER

MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS

 Service is a powerful selling argument

Locating personnel in the same field office

Coordinating is informal & at lower organizational levels

 IMPORTANT IN SECURING SALES VOLUME

FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED

Why is it essential?
Importance of Coordination How they are mutually important to each other How to achieve coordination

 Why is it required?
Achievements When they are maintained: New Product Departments New Product Managers New Product Project Management team Product Development Committee

 SALES AND PERSONNEL SALES AND FINANCE Budget control Credit regulations Credit policies SALES AND ACCOUNTING

Cooperation is in 3 main ways sales department provides purchasing with sales estimates. purchasing department informs the sales department on stock availability. fulfills the sales department requirements.

 SALES AND PUBLIC RELATIONS

SALES AND LEGAL ASPECTS

 IMPORTANCE RESEARCH RESPONSIBILITY

BASIC PRODUCT SERVICE POLICIES

 TWO OBJECTIVES OF TRADE ASSOCIATION CONTACTS WITH COMPETITORS CONTROVERSIAL CONDUCT

 IMPACT OF GOVT RULES &REGULATIONS IMPACT ON MARKETS IMPACT ON CREDIT

BUYING BY THE GOVT

IMPACT OF GOVT INCOME

 IMPACT OF SCHOOL EDUCATION OF SALES EXECUTIVES IMPACT OF SALES EXECUTIVES ON

EDUCATIONAL PROGRAMMES

 IMPACT OF PUBLICITY IMPACT OF GOOD PRESS RELATIONS OPEN DOOR POLICY