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Necessity of fit Importance of integrating strategy implementation with strategy formulation. Interrelationships between components or dimensions of strategy implementation.
Strategy Implementation
Sears example In 1983 Sears implements one-stop shopping banking-financial services power. Sears retail unit fell to #3 behind low-cost providers (Walmart and K-Mart). Specialty retailers (focused differentiators) such as The Gap, The Limited, Toys-R-Us, and Kids-R-Us took market share. Sears was outperformed by both low-cost and focused differentiators. Sears initiated restructuring in 1992 after losing $3.8 billion.
Strategy Implementation
Sears example What happened? Why did Sears fail so dramatically? - Lost ability to control core business (too diversified). - Resources were taken from retail and given to new ventures. - Managers spent too much time on diversified businesses. - Managed retail segment using financial controls. - Sears suffered from post-merger drift. - Lost operational understanding of the competitive dynamics in the retail industry.
Strategy Implementation
Firm Performance
People
Reward Systems
Strategy Implementation
Decision Processes and Controls
Task-Focus (Value)
Structure
Planning and control systems Integration roles Information systems Decision making procedures
Reward Systems
People
Recruiting and selection Leader style Transfer and promotion Training and development
Strategy
Dominant Business Vertically Integrated Degree of integration Market share and power Product line breadth Vertical economies
Unrelated Diversified Growth through Acquisition Degree of diversity Types of business Resource allocation across business Entry and exit businesses Financial economies
Related Diversified Growth thru internal development & some acquisition Realization of synergy from related product process, technology, and markets Resource allocation Diversification opportunities Synergistic economies
Structure
Centralized functional Top control of strategic decisions Delegation of operations through plans and procedures
Highly decentralized product divisions/profit centers Small corporate office No centralized line functions Almost complete delegation of operations and strategy within existing businesses Control thru results, selection of management, and capital allocation
Multidivisional/profit centers Grouping of highly related businesses with some centralized functions within groups Delegated responsibility for operation Shared responsibility for strategy
Coordination and integration thru structure, rules, planning, and budgeting Use of integrating roles for project activity across functions Performance against functional objectives Mix of objective and subjective performance measures Strategic controls Primarily functional specialists Some inter-functional movement to develop some general managers
No integration across businesses Coordination and information flows between corporate and division levels around management information systems and budgets Formula based bonus on ROI or profitability of divisions Strict objective, impersonal evaluation
Coordinate and integrate across businesses and between levels with planning integrating roles, integrating depths
Reward Systems
Bonus based on divisional and/or corporate performance Mix of objective and subjective performance measures
People
Aggressive, independent general managers of divisions Career development opportunities are primarily intra-divisional
Broad requirements for general managers and integrators Career development is inter-divisional, cross-functional, and corporatedivisional
Strategy Implementation
Organization Structures
Simple Structure
President
Owner-manager makes decisions. Little specialization of tasks. Few rules, little formalization. Advantages: - Provides high flexibility - Rapid product introduction - Few coordination problems
Employees
Organization structure
Functional structure
HRM
Finance
Marketing
R&D
Production
Strategy Implementation
Organization structure
Functional structure Advantages - Centralized control of operations - Promotes in-depth functional expertise - Enhances operating efficiency where tasks are routine Disadvantages - Functional coordination problems - Inter-functional rivalry - Overspecialization and narrow viewpoints - Hinders development of cross-functional experience - Slower to respond in turbulent environments
Organization structure
Product-divisional structure
President Government Affairs Corporate Human Resources Product Division Legal Affairs
Strategic Planning
Corporate Marketing
Corporate Finance
Product Division
Product Division
Product Division
Product Division
Strategy Implementation
Organization structure
Product-divisional structure Organization based on products versus functions Each division is a separate business in which day-to-day decisions are delegated to divisional managers. Divisions are managed using strategic controls detailed knowledge of firm operations allows managers to remain actively involved. Overdiversification leads to inability to process detailed information and a reliance on financial controls to evaluate managers.
Strategy Implementation
Organization structure
Product-divisional structure Advantages - Decentralized decision making - Each business is organized around products - Puts profit/loss accountability on managers - Facilitates rapid response to environmental changes - Allows efficient management of a large number of units Disadvantages - May lead to costly duplication of functions - Inter-divisional rivalry - Corporate managers may lose in-depth understanding
Matrix Structure
President
R&D
Production
Marketing
Finance
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Specialists
Strategy Implementation
Organization structure
Matrix structure Contains aspects of both functional and product-divisional structures. Advantages: - Creates checks and balances between competing viewpoints - Promotes holistic view of the firm - Encourages cooperation and consensus building Disadvantages: - Very complex and costly - Shared authority increases communication time - Difficult to respond rapidly - May promote bureaucracy and reduce innovation (in large firms).
Strategy Implementation
Network structure Group of firms combine resources to achieve together what they cant achieve alone.
Partner
Partner
Advantages: - Firms emphasize their own core competencies - Rapid response time
Focal Firm
- Very flexible - Reduces capital intensity Disadvantages - Asymmetric information - Technology expropriation
Partner
Partner