Project Report on Lifestyle stores

Group Members:
Milan Pateliya 53 Deepali Pawar 57 Sandhya Sahu 64

Shaikh Istekhar 73
Sanil Surve 81 Ronak Vaghani 87 Vidhi Vora 92 Amit tripathi - 85

Lifestyle history

First Lifestyle store in India in 1999. Got recognized amongst retails companies within a very few span of time Part of the prestigious USD 3.2 billion Landmark Group (Dubai) Positioned as a trendy, young, colourful and vibrant store.

Awards & Excellence

Most Respected Company in the Retail Sector by Business World IMRB in 2003 and 2004. ICICI KSA Technopak Award for Retail Excellence in 2005 Lycra Images Fashion Awards for the Most Admired Large Format Retailer of the Year in 2006.

Most Admired Retailer of the Year Department Store from Images Retail in 2008, 2009 and 2010

About Lifestyle

Atul Chand is the chief executive of ITC Lifestyle retail business

Enjoyable shopping experience. Convenient one-stop shop and a choice of over 350 national & international brands with over 1000 Crs of business in India Have an International appeal and a very luxurious & superb environment

Different locations of lifestyle store

Present across major metros in India with 25 stores in the cities like Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Pune, etc
Lifestyle International, a division of Landmark Group, plans to have more than 50 stores across India by 2012 13

Different locations of lifestyle in india

Ahmedabad Banglore Chennai Ghaziabad Gurgaon Hyderabad Jaipur jalandhar

Kanpur Mumbai Ludhiana Manglore Nagpur New Delhi Noida Pune

Location Strategies..

Present in all leading malls like Inorbit, Oberoi mall, Infinity etc Mostly covered all the major cities of India Easy availability of products at all locations Convenient travelling options for the customers

Lifestyle Store Layout

Layout conveniences.

Spacious stores Sectional flooring for scattered shopping Ample parking lots Modern Safety & Security equipments

Oberon, the largest lifestyle mall in Kochi

Various Departments in Lifestlye

Apparels Personal Grooming Baby Shop Home Centre Shoe Mart

Exclusive Brands of lifestyle

Code Melange Fame Forever Forca Junior Ginger

Current marketing strategies

Positioning Your style.....Your store Integrated pop-up adds on Facebook and Twitter. Mostly focused on the trendiness and fashion

Advertisements through banners, television adds and radios....

Current Promotional or sales activities

Current promotional or sales activities

Discount up to 50% on almost all the products. Membership card for the buyers spending on or above Rs. 5000.

Distribution of shopping vouchers through campus activities

Whom they are facing the competition with?

Slow and steady growth Stands unique due to their fashion and style appeal A step ahead then Shoppers stop in terms of giving discounts Increasing standard of living is the best opportunity