Good Morning Everyone !

Presentation by:
MOHAMMAD UMAR TARIQ SIKANDER HAYAT WAQAS AHMAD JAVEED

Presented to:
Our respected teacher: Mam Maria Naveed

MILK
Milk is a rich source of the minerals, calcium and phosphorus that our body needs to build and maintain strong bones and teeth and assist in the proper contraction of our muscles. Milk is also a valuable source of high quality protein which complements the protein value of breads and cereals. It also provides fair amounts of vitamins A, B, and D, all of which help promote proper growth and development. Make milk an integral part of your daily diet. Drink a glass of milk everyday to ensure us of strong and healthy bones and build our defense against osteoporosis and other bone disorders in our twilight years.

What are we offering ?

FRESH MILK
We are launching new brand named as FRESH MILK:
We collect raw milk from our own dairy farm and process it ensuring the highest standards. Fresh milk is free from all type of chemicals or synthetically procedures. We will provide 100% FRESH MILK to our customers.

How we collect Milk:

The method of collection is simple we will have our farm and cattle. Cattle in accordance to the prescribed standards. The animals have to be healthy and free from meningitis.

FRESH MILK
Our Mission:
Build 100% Fresh and Pure milk brand to improve quality of life by offering pure, fresh, tasty and affordable milk to our consumers.

Our Vision:
To be the fastest growing 100 % Fresh Milk brand offering fresh & pure milk in all over the city and the country.

FRESH MILK
Industry Overview:
There are two type of Milk available one is Open Milk which offer by the milkman. Milkman not only add water, milk is real unhygienic and it is the source of diarrhea, dysentery, tuberculosis, hepatitis A and even sometime it also lead to poisoning because sometime milkman used water from an industrial area waste deposit. On the other hand, second type of Milk is Packed Milk packed milk is usually free from bacteria but it can contain many chemicals which can be harmful to the human health. As far as the prices of packed milk are higher unaffordable to most of customers.

FRESH MILK
About Product:
As we mentioned before we will be offering 100% fresh milk. We will have our own cattle farm. Fresh milk is fresh, in season, grass-fed, full-fat and locally produced. It is rich and creamy and it is a living food, teeming with beneficial bacteria, food enzymes and naturally occurring vitamins and minerals. It is not fortified; it doesnt need to be for every mineral, every vitamin contained in that cool glass of frothy white milk was placed there by nature as it is in all truly whole and unrefined foods. Real milk raw milk doesnt need fortification as vitamins, minerals and enzymes remain intact instead of broken, denatured and destroyed through heat processing by standard pasteurization or, worse yet, the extreme temperatures reached through ultra-high-temperature (UHT) pasteurization.

FRESH MILK
Availability:
Initially we are opening our first outlet, where the fresh milk will be available all the day. Apart from that we will offer home delivery of Fresh milk on daily basis. As we are offering Fresh Milk without out any chemicals and preservatives so the life of milk has very limited in our outlet we save milk in freezers.

FRESH MILK
Packing:
Fresh milk will be initially packed in a hygienic plastic bottles for extra protecting and freshness, it is further wrapped in hard paper packing. On packet, name, price and additional information are printed over it. Bottles of: litter 1 litter 2.5 litter 1 gallon Will be available in our Outlet as far available to the customers at their door step.

FRESH MILK
Target Market:
However our target market is not much specific, though we are targeting at quality conscious people. The users of our product will belong to every class. People will prefer to use Fresh milk for drinking, making tea, making lassi, yogurt, . As we are offering low prize and high quality so the lower income people will also be able to afford our product.

Product Positioning:
It will be positioned as 100% Fresh milk, which retains all the nutrients of fresh milk. Without having water, chemical and any other scientific processes.

FRESH MILK
Advertising & Sales Promotion
No doubt advertising can increase your sales and profit, it is a way to communicate to the customers about your product. To be honest we are not going to spend a lot on advertising and sale promotion of product. We are realistic not idealistic. We are starting our business with small capital so we have to manage all the aspect related to the business. Therefore we have to find cheapest ways to advertise our product.

Method we will use for communication

Attractive Street Banners Posters Wall chalking (Its bit unethical but still strongest way to hammer ones attention) SMS Marketing Buzz Marketing/Word of mouth

FRESH MILK
Sales Promotion
Sampling technique will be use for samples and promotion of the product. Customer can sample our product at main outlet. People who will purchase milk on daily basis (from outlet or at the door step) special discount will be given to them.

FRESH MILK
Creativity and innovation
This might strange for you that how can we use creativity and innovation in selling milk. We use creativity and innovation to reduce the cost of business, by minimizing our loss and to utilize our business at the fullest extent. For example, Using Water to Produce Milk A single cow can produce up to 10,000 liters of milk in a year, usually 305 days, from the time that she has a calf through to when she is turned out in preparation for to give birth to the new seasons calf. During this time the cow will drink 24,000 liters of water, eat 20 ton of forage (grass, hay and silage) (average dry matter 20%) and 2.5 tones of supplementary feed (pelleted feed, grain and other additives) to produce 10,000 liters of milk, 15 tones of manure and 12,000 liters of urine. The liquid and solid waste from the cow is recycled as nutrients back onto the land to produce more grass.

FRESH MILK
Cow Diet Grass
Grass is the staple diet for a cow on our farm and is grown in paddocks divided by electric fencing. Laneways between the Robotic Dairy and the paddocks give access for the cows to new pasture (grass) each 12 hours. Grain Supplementary feed in the form of grain mixed with vitamins and mineral additives ensures that the cows get a balanced diet.

FRESH MILK
Calf
Each year the cow has a calf, either in the Autumn or Spring, female calves are kept as replacements in the herd, male calves are sold.

Waste
The waste produced by a cow consisting of liquid and solids is either deposited in the paddock by the cow or in the dairy during the milking time. Paddocks are harrowed to spread the waste and the dairy waste is flushed into an effluent pond and recycled onto the pasture as a nutrient rich fertilizer introduced into the farm irrigation system.

FRESH MILK
SWOT Analysis Strength
100 % fresh milk definitely will attract more customers Nutritious Hygienic Very reasonable prizes

Weakness
Low capital/Start up Distribution is very limited Loss spending on advertising and sales promotion

FRESH MILK
SWOT Analysis Opportunities
New customers Target market has good profit margin New market Healthy town

Threats
Weather. Which influence the production of milk Animal Diseases New brands Inefficient labor

Abb healthy hoga Pakistan!!

FRESH MILK
COMPETITIVE ADVANTAGE: Reasonable Price. Free Home Delivery. We Take Care Of Hygenic Conditions. Product Quality. Free From Water,Chemicals, And Any Preservatives.

FRESH MILK
Future Plans
Initially we are coming up with one product and one outlet, as far as our business expands and profit generate we will expand our target market, availability and expand product line..

We have some plans for :

Fresh Butter Fresh Yogurt Fresh Cheese Fresh Flavored Milk

FRESH MILK
THANK YOU