Local Resources

By : Yuhendra

The tourism resources chain

Tourism is well suited to the concept of the supply chain because the product, service or experience that is consumed is assembled, and comprises a wide range of suppliers.

The tourism resources chain

Origin Area The Package
Air Travel
Purchase a package holiday

Destination

Consumer

Accommodation

Flight to destination

Transfer in accommodation

Visitor leisure in destination

Associated Services

 the tourism industry needs to be organized and managed in the destination so the visitors experience is not adversely affected by the actions or events of service providers in that destination. the principal elements of the tourism industry: accommodation establishments, attractions, transportation, public and private sector organizations and associated services.

Accommodation
Accommodation performs a vital role in many countries tourism sector it is a focus for meetings, conferences and entertainment

Accommodation

Visitor attractions and activities

During any visit to a destination, tourists engage in activities and events which provide a focal point for the use of their leisure time. Natural resources: Resources that are naturally occurring and used by visitors as places to consume tourism Man-made resources: These are attractions that have emerged as a response to the developing tourism market in a locality, and often build upon the natural attractions.

Visitor attractions and activities

Transport
Transport is the most critical element to link the tourist from the origin area with the destination area.

Transport

Private sector organizations and associated services

These partnerships not only market the local products but also, through collaboration and partnership working, seek to raise the profile and number of visitors to the area by building on synergies between the businesses to increase visitor spending.

Case Study

SWOT Analysis
A SWOT analysis is a tool that helps to evaluate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) involved in any business enterprise A SWOT analysis can help you gain insights into the past and think of possible solutions to existing or potential problems either for an existing business or new venture.

Strengths
Strengths are considered mostly internal. Strengths are within the control of the entrepreneur and they occur at present. Strengths should be capitalised and harnessed to make weaknesses redundant.

Weaknesses
Weaknesses are within the control of the entrepreneur; they occur at present. Weaknesses are also generally considered internal and are the factors you will need to address to run a successful business.

Opportunities
Opportunities are positive or favourable factors in the environment which the entrepreneur should make use of or which make his project idea potentially viable. Opportunities are considered mostly external.

Threats
Threats are negative or unfavourable external factors in the environment and normally beyond the control of the entrepreneur. They adversely affect the business, if not eliminated or overcome.

SWOT Analysis Sheet

Strengths Weaknesses

Opportunities

Threats