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Vision
Nestl's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality. 4/21/12

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Mission
We strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological needs. Nestle helps provide selections for all individual taste and lifestyle preferences. 4/21/12

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General environment
Demographic trends: - Nearly all age from young to old people. - All six continents (customers) Economic trends: - Most countries all over the world are affected by the global economic crisis. 4/21/12

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General environment
Technological trends: - Use most of latest technology - Try to find new way of create new product - Improve the quality of products. Global trends: - Improve operational efficiency by integrating the company's businesses on a global scale. - Were now transitioning to become a genuinely global food company, to behave as Click one edit Master subtitle style to 4/21/12

Risk Management Process

Risk Identification Risk Quantifying and Analysis Risk Monitoring and Reporting Risk Control
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Risk Identification

Poor dairy infrastructure in rural areas. Lack of a cold chain to protect milk quality Competitors Prices of Raw Material Demand and Supply Market Trend Legal and Political conditions

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Some markets they are entering are already mature

Risk Quantifying and Analysis

Factor Competitor Raw material Political And Legal Demand and Supply Risk High Moderate High Low Probability High High High High 4/21/12

Risk Control

Variety of Products Heavy Advertisement No Shortage (Avalibitly Every time, Across to rural area) Low Price, High Quality Unpredictable Legal and Political Environment
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PEST

Politics
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PEST

Economic Nestl makes a significant contribution to the economic sector of Pakistan.

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Through generation of tax revenue, import substitution of milk powder, export and infusion of over 2.3 billion rupees in the rural economy through milk purchases, the company plays an active role in promoting economic growth. Nestl Ltd continues to make investments in expanding its production lines as well as bringing in new technologies, affirming its faith and confidence in the country's future.

Social In the social sector, the company has created over 1200 permanent job opportunities for the skilled, unskilled and professional manpower, apart from hundreds of contractual jobs. It has also played a remarkable role in expansion and vitalization of the dairy and livestock sector.
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Environment Another key area where the company is proud to have made a contribution in the environment. By making available the processed and packaged dairy.

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Technological trends: - Use most of latest technology - Try to find new way of create new product - Improve the quality of products. - Improve operational efficiency by integrating the company's businesses on a global scale. We are now transitioning to become a genuinely global food company, to behave as one
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Global Trends

Type of risk

Credit risk Operation risk ( Raw material) Market and liquidity risk Country risk Reputational risk
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Five forces model

New entrants Multinational companies More companies in joint domestic market High pressure
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Five forces model

Diversity products Confectionery instant foods Not many firms focus on pet foods Average pressure

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Substitute products

Suppliers

Sign contracts with farmers Stable suppliers Trust to the big firm Low pressure variety demands Different tastes Need to attract customers High pressure

Buyers

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Question

Which kind of measures you can take to overcome the Legal and Political Un-stability. You dont think while introducing diversified products you are unable to focus on a specific segment. What steps you will take to overcome the shortage of raw material. What strategies you are establishing to increase world wide market share? What strategies you are establishing to improve your marketing strategy?

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Strategy to compete tour competitors in the growing makerting situation.