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AT INDIA INFOLINE LDT.

SUBMITTED BY: ANKUSH ROLL NO 642 MBA 3rd SEM.

The IIFL (India Infoline) group, comprising the holding company, India Infoline Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of the leading players in the Indian financial services space. IIFL offers advice and execution platform for the entire range of financial services covering products ranging from Equities and derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, and other small savings instruments. IIFL recently received an in-principle approval for Securities Trading and Clearing memberships from Singapore Exchange (SGX) paving the way for IIFL to become the first Indian brokerage to get a membership of the SGX. IIFL also received membership of the Colombo Stock Exchange becoming the first foreign broker to enter Sri Lanka. IIFL owns and manages the website, www.indiainfoline.com, which is one of Indias leading online destinations for personal finance, stock markets, economy and business.

An investor in securities is a person who identifies himself with the national economy. One who invests in the growth of economy? One who risks a portion of his savings and invests in those sectors which are likely to grow in tandem with the economy or faster than that. An investor in securities can therefore be defined as a person who invests his investible surplus in securities with he following objectives: To contribute his savings to the productive sector of the company To help entrepreneurs in successful implementation of projects undertaken by them, by providing risk capital. To earned a sustained stream of returns on successful implementation of the projects. To obtain capital appreciation over a period of time

INVESTORS

A stock market is the place where securities, shares, debentures and bonds of joint stock companies, central & state govt., semi govt. organizations, local bodies and foreign govt. are bought and sold. A stock exchange is the nerve center of capital market. Changes in the capital market are brought about by a complex set of factors, all operating on the market simultaneously. Such changes are subject to secular trends set by the economic progress of the nation, and governed by the factors like general economic situation, financial and monetary policies, tax changes, political environment, interaction economic and financial development etc. A stock exchange provides necessary mobility to capital and

Raising capital for businesses Mobilizing savings for investment Redistribution of wealth Facilitating company growth Creating investment opportunities for small investors Government capital-raising for development projects

Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, which started in 1790; both are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras, all three of which were established under charters from the British East India Company. For many years the Presidency banks acted as quasicentral banks, as did their successors. The three banks merged in 1921 to form the Imperial Bank of India, which, upon India's independence, became the State Bank of India.

To

study the perception of investors towards banking sector. analyze the banking stocks in Indian stock market. examine the factors which are considered by investors while making investment decision in banking sector.

To

To

Method used for data collection:A. Primary Data Source : Questionnaire Method B. Secondary Data Source: Internet and Reference books

Research Design : Descriptive Research Design

Sample size : : How many people have to be surveyed? Generally large sample gives more reliable results than small samples. The sample consisted of 100 respondents. Sampling Unit : Who is to be surveyed? The target population must be defined that has to be sampled. It is necessary so as to develop a sampling frame so that everyone in the target population has an equal chance of being sampled. The target population is investors.

RESPONDS VERY OFTEN OFTEN SOMETIMES RARELY NEVER

NO. OF RESPODENTS 5 45 30 18 2

45% respondents oftenly invest in Bank Sector & 2% respondents never invest in Banking Sector

OPTIONS SBI HDFC ICICI PNB

NO. OF RESPONDENTS 42 13 38 7

% OF RESPONDENTS 42% 13% 38% 7%

SBI is the most preferably bank stock and PNB is the least preferably bank stock.

OPTIONS 0-25% 25-50% 50-75% 75-100%

NO.OF RESPONDENTS 30 39 25 6

39% respondents go with 25-50% & 30% respondents Go with 025%.

TIME PERIOD 0-1 YEAR 1-3 YEAR 3-5 YEAR MORE THAN 5 YEARS

NO. OF RESPONDENTS 33 36 21 10

36 % Respondents go with 1-3 years period to invest in banking sector & 33 % Respondents go with 0-1 year

RESPOND CAPITAL APPRECIATION LESS RISKY STABLE INCOME LIQUIDITY

NO. OF RESPONDENT 45 20 25 10

45% investors attracts from Capital Appreciation to invest in banking sector, 25% attracts from stable income and only 10% attracts from liquidity.

VERY GOOD GOOD BANKING IT SECTOR TELECOM INSURANCE 50 25 6 9 37 15 18 13 17

AVERAGE POOR

VERY POOR -

29 42 15 7 7

25 34 9 17 15

AUTOMOBILE 10

Maximum Respondents prefers a Banking sector to invest & the second Preference of the Resopndents is IT sector. Least preference of Respondents is

Banking sector is preffered by most of the Respondents to invest and Insurance sector was found to be least preffered The respondents were found to be oftenly investing in the Bank stocka and very less Respondents will never invest in the same Capital appreciation mostly attracts the Respondents to invest in the banking sector and the Liquidity factor was found to be least attractive for the investors to invest in banking sector SBI was found to be the most preffered bank stock for investment and PNB is the least prefferable bank stock

The

companies should make maximum efforts to detect fraud cases and minimize them. The companies should come up with more and more innovative features in their web portals. The customer should be educated regularly regarding the new technologies and of Banking sector and also other relevant information

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