Creativity Tools

Improving a product or service Reversal or SCAMPER

S, Substitute C, Combine A, Adapt M, Modify P, Put to another use E, Eliminate R, Reverse
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Creativity Tools
Creating or improving products, services & strategies
Attribute listing, Morphological Analysis & Matrix Analysis

Creativity Tools
Power Supply Mains Solar Generator Bulb Type Bulb Daylight Colored Light Intensity Medium High Variable Size Very large Large Medium Style Modern Antique Roman Finish Black White Metallic Material Ceramic Concrete Bone

Crank
Gas Oil

Small
Hand held

Artistic
Industrial Ethnic

Terracotta
Enamel Natural

Glass
Wood Stone

Flame

Fabric

Plastic

Creativity Tools
Generating many radical ideas Brain storming and Reverse Brainstorming Widening the search for solutions Concept Fan

Creativity Tools
Clean up sea water at local beach
Extend Sewage outfalls Filter Sea Water Litter Patrols on Beach

Creativity Tools
Take a step back
Control Pollution Entering sea Clean up sea water at local beach
Extend Sewage outfalls Filter Sea Water Litter Patrols on Beach

Broadening the Problem Definition on a Concept Fan

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Creativity Tools
Control Pollution Entering sea
Improve general water quality
Improve sewage treatment Block discharge of solids

Contain rubbish dumped at sea

Or eliminate Extent to which this returns to beaches

Control Industrial & Agricultural pollution

River water monitoring
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Creativity Tools
Control Pollution Entering sea
Reduce pollution from ships
Free all dumps & rubbish dumps Monitoring

Creativity Tools
Looking at problems from different perspectives Reframing Matrix
Product Perspective -Untitled product -Is it technically correct -Is it attractive -Is it well priced Planning Perspective -Are we approaching the right markets -Are we using the right sales strategy

Potential Perspective -How would we raise sales

Problem: New product not selling out

People perspective -How do customers see the product -Are they convinced that it is reliable -Why are they choosing other product
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Creativity Tools
Making Creative Leaps Random Input Carrying out thought experiments Provocation A simple process of creativity DO IT
D, Define problem O, Open mind and apply creative techniques I, Identify best solution T, Transform
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Creativity Tools
A powerful integrated problem solving process Simplex
Problem Finding Fact Finding Problem Definition Idea Finding Selection Planning Sell Idea Action
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Creativity Tools
A powerful approach to creative problem solving TRIZ
T R I Z TRIZ is the (Russian) acronym for the Theory of Inventive Problem Solving
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Creativity Tools
TRIZ general problem TRIZ specific solution

Your specific problem

Your specific solution

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Creativity Tools
Crawfords Slip Writing Method
How do you unlock the collective knowledge and ideas of your team, your department or even your whole organization? And how do you do it in a way that everyone (not just those with the biggest egos0 gets heard?

Metaphorical Thinking
Time is money Time wasted is money down the drain The seconds are ticking away
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Lateral Thinking Tools

Random Input Provocation

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Six Thinking Hats

As a Management Tool Dr. Subhash Kakkar

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Benefits Of The Six Thinking Hat Framework Parallel

Adversarial Improve Exploration Save Time

Improve Creativity & Innovation

Foster Collaborative Thinking
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Dr. Edward de Bono

M.D., Ph.D., (philosophy, medicine & psychology), Rhodes scholar World-renowned consultant to business, governments, schools and industry Author of 62 books in 40 languages Originator of Six Thinking Hats, Lateral Thinking and Direct Attention Thinking Tools

The Originator

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Results Around The World

Since 1993 over 200,000 trained In use by many of the largest & most successful organizations worldwide Works well in different cultures Applies at all levels & across disciplines

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The Basics
There are six different imaginary hats that you can put on or take off.
Think of the hats as thinking icons.

Each hat is a different color and represents a different type or mode of thinking.
We all wear the same hat (do the same type of thinking) at the same time. When we change hats - we change our thinking.
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Managing The Thinking

Blue Hat

Neutral & Objective Checked & Believed Facts Missing Information & Where To Source It

Information & Data

White Hat

Setting The Focus Making Summaries Overviews Conclusions Action Plans

Why It May Not Work

Cautions Dangers Problems Faults Logical Reasons Must Be Given

Black Hat

FOCUS Why It May Work

Yellow Hat

Values & Benefits (Both Known & Potential) The Good In It Logical Reasons Must Be Given

Possibilities Alternatives New Ideas New Concepts Overcome Black Hat Problems & Reinforce Yellow Hat Values

Creative Thinking

Green Hat

Emotions Or Hunches At This Point No Reasons or Justification Keep It Short

Feelings & Intuition

Red Hat

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Managing The Thinking

Blue Hat

Neutral & Objective Checked & Believed Facts Missing Information & Where To Source It

Information & Data

White Hat

Setting The Focus Making Summaries Overviews Conclusions Action Plans

Why It May Not Work

Cautions Dangers Problems Faults Logical Reasons Must Be Given

Black Hat

FOCUS Why It May Work

Yellow Hat

Values & Benefits (Both Known & Potential) The Good In It Logical Reasons Must Be Given

Possibilities Alternatives New Ideas New Concepts Overcome Black Hat Problems & Reinforce Yellow Hat Values

Creative Thinking

Green Hat

Emotions Or Hunches At This Point No Reasons or Justification Keep It Short

Feelings & Intuition

Red Hat

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