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by : DR. T.K. JAIN AFTERSCHOOL centre for social entrepreneurship sivakamu veterinary hospital road
What is an SBU?
Strategic business unit a unit which has independent decision making power withing overall corporate strategy of the corporation. It can take strategic decisions like product, market, technology, etc. An SBU is an independent unit within the corporate umbrella.
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What is a strategy ?
A strategy is a unified corporate action plan for the achievement of overall organisational goals and purpose within the resources of the comapny. It is based on analysis of environment, resources and competencies of the company
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PORTFOLIO RESTRUCTURING
Portfolio is a collection of various investments. When a company has invested in many SBUs then this collection is also called portfolio. The purpose of portfolio is to change its structure and contents as per the changing time.
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What is restructuring ?
Changing the composition and structure is called restructuring it can be used in many contexts like organisational restructuring, portfolio restructuring, etc.
Strategic alternatives...
We have many alternatives : grow, divest, invest, expand, diversify, etc.
We have 4 options in terms of combinations of products and markets : new products and new markets new products old markets (product development)
Three strategies..
Companies adopt 3 strategies for growth, survival and progress : 1. focus 2. differentiation 3. cost leadership
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You may enter as branch, franchisee, licensee, business tie-up, joint venture, SPV,exports, etc.
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Knowledge management
The globalised competitive environment requires the firms to quickly respond to the customers needs and problems for which they need enough knowledge and that is precisely what requires quality knowledge and strategic management. Knowledge management is a process which helps the enterprises to identify, select, arrange, extend and transfer important information and specialised knowledge. In simple terms, its objective is to deliver relevant knowledge to relevant people at the right time. Knowledge management is based on the production, storage and use of knowledge. Knowledge categorisation and codification allows for successful and efficient problem solutions, dynamic learning, strategic planning and decisionmaking. Thus, knowledge management is creation, distribution and utilization of knowledge at the individual, group, organizational and community levels through harnessing of people, process and technology for the benefits of those involved and affected by it.
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Every firm has to evolve a strategy for its growth and development. This is called competitive strategy. Competitive strategy is the overall framework which guide and develop the organisation.
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If you are able to make / deliver superior products / services in comparison to your competitors, you have competitive advantage
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Diversification as an option...
When we are unable to have high growth in our existing business definition, we have to redefine it and we may decide to redefine it completely, we have decide to diversify in order to grow. Our objective here is to expand, grow and take first mover advantage in a new segment.
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Why diversify ? ?
Generally there is no synergy in diversification, but we diversify for the followign reasons : 1. lack of growth in existing products / services 2. lack of proper market share in the existing products / services 3. far greater opportunities in new segments 4. availability of a strategic partner for diversification
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THANKS....
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