Education Service

Education in today's world has become a full-fledged industry and India is an important educational center of the global education industry. Our elaborate market research report on the Indian education sector provide in-depth analysis on various segments of the sector, including education services market, career education services, role of private institutions, government's position, career education services, and scope for foreign universities & institutions. Our experienced research analysts follow systematic approach and use advanced technologies to analyze data and provide an overview on the education market. We provide extensive statistical information essential for clients to identify business opportunities in the Indian education sector.

Our intensive market report is strategically planned after exhaustive evaluation that helps in making future forecast for the education service market.

Major players
Amity University:
Dr. Ashok K. Chauhan, Chairman and CEO of AKC Group of Companies, an eminent NRI and a great visionary founded RBEF in 1986. It is under his dynamic leadership that within a remarkably short span of time Amity has come to stand for excellence and quality. Consistent with the promise to serve the educational needs of young people while preparing them for life, RBEF has grown to become a conglomeration of educational programmes equipping the students with the attributes of success.

G.d goenka:
established in the year 2003 by GD Goenka Group under the chairmanship of A. K. Goenka. The school was opened while keeping the vision in mind Education is to be enjoyed and imbibed for life. GD Goenka World School has an international affiliation from International Baccalaureate (IB), Geneva and International General Certificate of Secondary Education (IGCSE), Cambridge GD Goenka World School spreads over 60 acre campus on the foothills of the Aravali Hills. With 15 years of excellence in the field of education.

Major players
IIM:-Dr. Vikram Sarabhai and a few other public-spirited
industrialists realized that agriculture, education, health, transportation, population control, energy and public administration were all vital elements in a growing society and that it was necessary to link these meaningfully with industry. The result was the creation of IIMA in 1961 as an autonomous body with the active collaboration of the Government of India, the Government of Gujarat as well as industry. IIMA was conceived not purely as a business school, but as a school of management. Its mission is to professionalize Indian management through teaching, research, training, institution building and consulting

7Ps of Marketing
Price:-Develop the habit of continually examining and
reexamining the prices of the products and services you sell to make sure they're still appropriate to the realities of the current market. The prices should be affordable for every type of people in the society. It should not be too high or too low. Prices are to be set differently for staff as well as students. Example: fees.,scholarships can be provied, staff salary

Place:-

Product:-

The organization should be set in such place where services are easily available. Transfers are easy, Pick and drop facilities are available. Different services are there according to different areas. In cities transfer service is available, but in villages everyone travels on foot. The type of product which is provided to them for which they are paying and making it money worth. Getting qualified staff which will help in providing better education services, providing them with time to time material, many other events

7Ps of marketing mix

Promotion: People:Promoting of services through advertisements, pamphlets helps people to more about the services. The more knowledge they are having about service, the more they try to get it. Brochures, using mass media, promoting of brand name. People can be customers or staff. They are recruited according to their experience. The more knowledge they have, more they can express so as to get better results. Which can bring more customers to them and will increase brand image. Example:- iim who are having expert staff due to whom best results are possible which has increased their brand image.
Physical evidence is the material

Physical evidence:-

part of a service. here are many examples of physical evidence,

like , uniforms , brochures, books, desks.

7 ps of Marketing Mix
Process:-marketing has a number of processes that integrate
together to create an overall marketing process, for example telemarketing and Internet marketing can be integrated. A further view is that marketing processes are used to control the marketing mix, example:- each organisation is having different type of process, their teaching is different, timings is different, they have different fee structure. How do they make their customers happy. Customer is the king

Market segmentation
The market should be segmented differently in different areas. Different type of marketing research is required. People should also be segmented according to there capability. Example:- High profile families, working class families, institutions in villages or metropolitan cities.

Marketing strategy
Higher education institutions currently face an increased number of participants in the market on the supply side, and increased level of requirements at the demand side. Therefore, an appropriate marketing strategy is required to pay attention to this fact. We need to apply conquest marketing to secure a sufficient level of interest and enrollment of students on one hand, and retention marketing in order to create the satisfaction and loyalty of the already enrolled students on the other. Example, students who really interested in studying in the institution and students who are already enrolled and will attend the classes but not backing out. More services should be provided which attracts more students.