WINES AND INTERNATIONAL BUSINESS

WINE
Fermented juice of any fruit or vegetable

Five basic types of wine are:

Red Wine White Wine Rose Wine Sparkling Wine - carbonated Fortified Wine - high alcohol content
Sherry - Spanish style wine (amber to brown) can be made sweet or not sweet. Port - Sweet red wine originally from Portugal Madeira - from Madeira Islands made from cooked grapes & aged Marsala - Italian wine made from concentrated grape juice

Usually grapes are used to make wine

WHY USE GRAPES TO MAKE WINE?

Winemaking- the art of making wine Wine includes- grape juice (natural sugars, water, grape solids)
and yeast to achieve a balance of wine qualities:
sweetness acidity alcohol content

Wine from grapes possesses a good combination of these qualities

HOW IS WINE MADE?

It starts in the vineyard at harvest
Manual picking

Crusher

Small Bladder Press

Mechanical picking

Large Rotary Press

After harvesting

 Fermentation and Aging

Active Yeast Cells

Bottles being filled Bottling line

Fermentation Tanks

Barrel filling Large Commercial Cellar Barrel aging

Small in-home cellar

Bottling and Cellaring

KNOW YOUR WINES

Wine is made from 1 or more varieties of the European species Vitis vinifera Types of wines:
Red wine Rose wine - Sparkling wine - White wine

WINE VARIETIES
French wines are classified according to the regions where they are produced New world/ Modern wines- classified by grape variety

WINE AS A TRADEABLE COMMODITY

Despite all the Genetic Engineering of our food these days WINE remains
Deeply Connected with its Land. - Robert Mondavi (Californian vintner)

 Wine has always been a tradable commodity, trade came in existence from the beginning of 1600 B.C. Greeks are considered as the first producers of various wines as well as the first traders. Greek wines could be found in location as diverse as France, Ezypt, around the Black sea and in the Danube region.

Ancient Greek wine trade

INDIAN WINES

INDIA
Not traditionally a wine drinking country Manufacture and consumption of wine in India- insignificant when compared to other countries REASONS: Earlier period of prohibition in India Higher price compared to spirits like whisky and brandy

HISTORY
Wine has been made in India for as many as 5,000 years Early European travellers to the courts of the Mughal emperors Akbar, Jehangir and Shah Jehan 16th and 17th centuries- tasted wines from the royal vineyards Red wine- arkesham grape White wine- Varkawati & bhokry grapes.

SCENARIO TODAY
123,000 acres of vineyards; only 1% of this acreage is used for wine Steady growth over past 10 years Industry growth rate 25%-30% Wine consumption only 13.3 million litres ($82 million) Per capita level- 9 ml/ annum

 Wine industry in India- introduction stage of PLC Consumption predicted to increase to 4 million cases by 2015 80% consumption confined to major cities:
Mumbai (39%) Delhi (23%) Bangalore (9%) Goa (9%)
WINE CONSUMPTION- INDIA
RED WINE WHITE WINE 2% 13% 45% SPARKLING WINE ROSE WINE

40%

TYPES OF WINE AVAILABLE IN INDIA

Premium Wines (Still wines): In this category the Indian market is divided
Mainly 2 major categories - White and Red wines

Sparkling Wines: Generally considered to fall within the White wines category by many consumers Fortified wines: This is not yet made or regarded as quality wines

TOP WINERIES IN INDIA

CHATEAU INDAGE LIMITED

Largest in India both by volume & valuation Pioneers of the wine industry in India Location- Narayangaon (Pune) First to make bottled wines

SULA WINEYARDS
The conviction to take the un-chartered path To make good wine you need a beautiful winery

Founded in 1999 by Rajeev Samant Location : Nashik 35 wineries Reputation as Indias premier quality wine producer First to introduce varietals such as Sauvignon Blanc, Chenin Blanc, Zinfandel and Riesling to India 2002 Sula was the first Indian winery to be the subject of a feature in Wine Spectator, the worlds leading wine magazine

Growth of Domestic Wine Industry

15+ active producers contributing to around a million plus cases Major producers expanding capacities Large players investing in the market Pernod Ricard, UB Group, Diageo, Moet Hennessy

Indian wine companies exporting wine and also making global acquisitions

EVENT- Pune Wine Festival

Evolution of Indian consumer

Evolution over a 10 year period Growth of wine societies and wine clubs

Spread into smaller cities also Pune, Chandigarh, etc.

Retail Re-evolution - Travel Retail Growth

Airport modernization and establishment of new international airports Dissolution of public sector monopoly and entry of international operators Rapid growth in passenger traffic Intense focus by liquor industry on this segment

Retail re-evolution
Liberalized licensing norms Emergence of modern trade

Liquor shop chains emerging

Modernization of independent retail shops and state controlled retail Example: Chandigarh

THANK YOU