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What is a Brand?
Its the companys definition of what they have to offer. A brand is a product that has a personality. A promise to the customer. What the customer knows about your specific product. Its your image.
What is a Brand?
A set of product perceptions by the consumer. It is a personality developed over time. A brand signifies a relationship with the customer. It is the companys most valuable asset. Its also the main differentiator, the best defense against price competition, and the key to customer loyalty. Competitors can copy your features and benefits, but they cant steal your brand. Its a promise. But it must be backed up by performance.
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Tata Toyota
Volkswagen
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Salt is in bright-colored packages. Oranges are marked. Labeled. A guarantee of quality. BMW paid $60 million for the Rolls Royce name. Nothing else. A brand can convey:
Attributes + Benefits + Values + Culture + Personality
Sellers promise to deliver a specific set of features. Brand equity is the value a brand adds to the product.
Branding
Major Macroenvironment Forces and Trends ..Broad Environment Demographic Economic Natural/ Ecological Technological Political/ Legal Social/ Cultural
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THANK YOU
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