INTRODUCTION

Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to users search

The word Google comes from the misspelling of

word googol which refers to 1 followed by 100 zeros. The company is running millions of server worldwide.

Larry Page
Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

HISTORY
Google began in January 1996 as a research project by Larry

Page and Sergey Brin when they were both PhD students at
Stanford University in California The Initial public offering took place on August 19, 2004,

raising $1.67 billion, implying a value for the entire

corporation of $23 billion. The company is listed on Nasdaq and London stock exchange

under ticker symbol GOOG and GGEA respectively.

The Vision
To make search engines so powerful they would understand "everything in the world".

The Mission
To organize the world's information and make it universally accessible and useful.

The Focus
Google continues to focus on innovation and on the user experience.

Philosophy of Google
Focus on the user and all else will follow. It's best to do one thing, and do it well. Fast is better than slow. Democracy on the web works. You don't need to be at your desk to need an answer. You can make money without doing evil. There's always more information out there. The need for information crosses all borders. You can be serious without a suit. Great just isn't good enough.

Google Evolution

1995

1998

2000

2003

2004

2005

2006

Core Search
6

Ads

Monetization

Communications

Collaboration

Google Strategy: Search. Ads. Apps.

Search.

Ads.
Apps.
7

Search Find Ad - click!$$ (2)

Buying Cycle AIDA Googled:

1. Attention SEARCH

4. Action CLICK/$

2. Interest FIND OK

3. Desire ADS Source: Google Adwords

Continued Strong Performance

Gross Revenue
(millions)
$12,000

$11,767

GAAP Operating Profit

(millions)
$4,000 $3,600 $3,200 $2,800

$10,605
($7,399 first 9mths)

$10,000

$3,550 ($2,489 first 9mths) $3,644

$8,000

$6,139
$6,000

$2,400 $2,000

$2,017

$4,000

$3,189 $1,466 $86 $440 2002 2003 2004 2005 2006 Q1-Q3 '07

$1,600 $1,200

$2,000

$800 $400 $0

$640 $11
2001

$186
2002
2001 2002

$342

$0

2001

2003
2003

2004
2004 2005

2005
2006

2006
Q1-Q3 '07

Q1-Q3 '07

$11.00 $10.00 $9.00 $8.00 $7.00 $6.00 $5.00 $4.00 $3.00 $2.00 $1.00 $0.00

GAAP EPS (Diluted)$9.94

(millions)
($6.64 first 9mths)

Operating Cash Flow

$9.50
$4,200 $3,800 $3,400 $3,000 $2,600 $2,200 $1,800 $1,400 $977 $395 $31 $155 $2,459 $4,082 $3,581
($2,670 first 9mths)

$5.02

$1.46 $0.45 $0.41

$1,000 $600 $200

2002

2003

2004

2005

2006

Q1-Q3 '07

-$200

2001

2002
2001 2002

2003
2003

2004
2004 2005

2005
2006

2006
Q1-Q3 '07

Q1-Q3 '07

GOOGLE USERS
3% 2% 2% 9% 37% 20% Asia

Europe
North America Latin America Africa 27% Middle East Australia

Global Market Share in Search

13%

13.60%
53.30% 20.10%

Google Yahoo MSN Others

Total search in year 2010 99.57 Bn Google is doing 138.1 Mn search per day

Uniqueness about Google

SEARCH

Speed, Accuracy, Objectivity and Ease of use of. Fit between their technology and the consumer behavior. Page Rank technology Orkut merged Solved the scale up problem Positioned as Fastest Crawling Technique Keeps the search Up to date