Research Findings for the

‘Commercial establishments’
for

MAYFAIR MERIDIAN

A study by Research Team

Presented by:
Mrs. Ruchi Sabale
 The Research Study so far:
Objective: -

• To study the various commercial establishments around the close proximity of

the site (within 1.5 km). Secondary level study was also done in areas like
Lokhandwala, New link road, Andheri Market, Juhu etc.
• NAS's Comments – Primary Survey to be done for all the above mentioned
areas)

• To study the existing typologies of the same.

• To filter the typologies which are not existing in the vicinity, which then can be
incorporated in our project, if required.

• To suggest an ideal mix which is harmonious, aesthetic commercial mix so as

generate a micro-Cosmo environment in that area to identify with.

• To work out the strategies for Direct marketing and to reach to the
short listed TG.

• To get the Best Deal at a good price by being very selective with every single
commercial unit and the project as a whole.
 Actions taken:
• Detail Commercial Inventory was conducted
around the site, specifically on J.P Road, S.V
Road, Ceaser Road, Bhardawadi Road and
Daud Baug Lane.
• NAS's Comments – Available Options for the selected category have to be
studied on the J.P / S.V Road extensively.

• Commercial establishments were recorded,

segregated and tabulated - typology wise and
area wise.
• These categories were filtered.
• Listing was done of the ‘wanted’ and the
‘rejected’ categories.
• NAS's Comments – Matrix showing the desirable categories / space/Budget etc.
 Actions taken:
The criteria for selection / rejection was based on
• Shop’s type,
• Shop’s size,
• Shop’s infrastructure requirement,
• Shop’s customer type,
• Shop’s parking requirement,
• Shop’s aesthetic appeal,
• Shop’s maintenance,
• Shop’s harmonic balance with other establishments and
primary residential spaces,
• Shop’s presence in the area and its up gradation in the future
context,
• Shop’s Glamour and attraction,
• Shop’s micro-environment spread,
• Vision of a lifestyle complex etc.
• NAS's Comments – User Requirement to be worked out in detail.
 Actions taken:
• Permutation / combinations were worked out so
as to come out with a ideal mix of the
commercial / office space.

• An Exhaustive listing of the various brands

related to Clothes, Jewellery, Shoes, Bags,
Beauty, Kids Wear, Accessories Toys,
Cosmetics, Bathing, Optical, Perfumes, Gift
Shops, Furniture, Crockery, Home Décor,
Books, Bakery, Restaurants, Fast Food Joints
and many more were made.
 Actions taken:
• The address / contact numbers/ corporate
office numbers have been procured and
are in the process of completion.

• Marketing Strategy is then listed so as to

reach to the right kind of a group in
various ways.
• NAS's Comments – Comparison of the commercial rates to be done in the
vicinity areas, in and around the site.
 Actions taken:
• A brainstorm exercise is then required to
be selective about the commercial mix
which the company wants so as to have a
right kind of - rate, aesthetic appeal, type,
size and as a whole enhance the complete
look of the 14 storey façade which would
be a landmark in that area.
 Survey Areas
Areas around the Ceaser
LOKHANDWALA
Road were surveyed and
a detail commercial set
was mapped.
AROUND MAYFAIR
MERIDIAN
New Link road,
Lokhandwala Circle,
Stretch along the J.P
Road till Yari road and
Versova, Andheri Market
area were also taken into
account.

Primary and secondary

data was then collated ANDHERI

and tabulated for further

analysis.
 Commercial Establishments around MM
Commercial
establishments were
broadly classified into: MAYFAIR
MERIDIAN
•Community Centers

•Construction Related

•Convenient Shopping

•Eateries

•Ensemble

•Finance & Banking

•Miscellaneous

•Public Utility
Construction Related
Construction Materials
Furniture & Furnishings
Real Estate Agents MAYFAIR
Interior Decorators MERIDIAN

Glass shops
Tile & Marble Shops
Hardware Shops
Paints& Finishes
Sanitary Ware
Plumbers, Contractors
etc.

Some of these shops have a aesthetic appeal but many

of them are very crude in nature, which form a part of
the rejected list.
Ensemble
Garments
Shoes
MAYFAIR
Jewelry MERIDIAN

Perfumes
Tailors
Spectacles/Glasses
Bags

These type of shops are mainly on the junction

of J.P Road and S.V Road just outside the
Andheri Station.
Convenient Shopping
Grocery/General
Veg/Fruit Stalls
MAYFAIR
Dairy MERIDIAN
PoultryBakery
Chemist
Laundry/Dry Cleaners
Oil/Floor Mills, Etc.

These are evenly spread in and our the project,

especially near the residential premises in
Amboli, Daud baug Lane, J.P Rd etc.
Eateries

Restaurant
MAYFAIR
Tea Stalls/Snacks MERIDIAN

Wine Shop
Pan Shop
Cake Shop
Sweet Mart

There are a few bakery shops and Chinese

restaurants on the Ceaser road
Miscellaneous
Gift Shop/Flouriest
Electrical/Electronics
Repairing Shops
MAYFAIR
Storages MERIDIAN
Gymnasium
Stationary/Books
Computer/Peripherals
Internet Café, Etc.
Finance & Banking

Investment
Banks MAYFAIR
MERIDIAN
ATM’s

There is only ICICI ATM and CitiFinancial banks which

are in the closest proximity to the site. Other banks like
SBI, Standard Charted, IDBI, HDFC, Atm’s are not
available in the close vicinity (2 km)
Community Centers
•Church
•Temple
•Community Hall MAYFAIR
MERIDIAN
•Schools
•Gardens
•Hostels
•Cinemas
Public Utility
•PCO/STD
•Clinic MAYFAIR
MERIDIAN
•Hospitals
•Pathology Laboratory
Observations
• S.V. Road mainly dominated by construction related
commercial area
• J.P. Road consist of mainly garment & jewelry shops
• Caesar Road shows a mix of small various unauthorised
commercial settlements from a pan shop, a bank, a chinese
restaurant, an automobile repair shop, a monginese outlet,
mutton shop, fourists shop to a medium size Citifinancial
Office. No large office/commercial spaces exists on this road.
– NAS's Comments – Mr Wilfred to act as a Consultant in
suggesting the best commercial mix for the area, as he owns the
citifinancial office space and inspirations (Flower Shop), which
give a pleasant feel to the area, as a whole

•Not much commercial activity is seen on the two cross roads

of Bhardawadi and Daud Baug Lane except for small tea-shops
at the junction with a daily needs shop for the surrounding
residential area, behind our site.
 The ‘rejected’ typologies
CRUDE SHOPS
• Hard ware (has no aesthetic appeal / except computer)
• Auto-parts / spare parts (gives a unclean front area)
• Liquor (invites social evils)
• Carpentry unit (involves noise pollution)
• Mutton shops (creates bad odour in the surrounding)
• General stores (‘kirana’ Bhandhar)
• Milk / dairy shops (involves unclean area, loading unloading of milk,
flies and other maintenance issues)
• Travels and Tours (which demand VOLVO park spaces)
• Pathology Labs (involves disposal of hospital waste, which may
create unhygienic environment)
• ………and many more in the related categories.
 The ‘rejected’ typologies
• Also large showrooms like automobile service centres /
super markets / large restaurants could be a difficult
proposition as it would require to accommodate the
following:
• Large number of influx of people
• Their waiting areas
• Large Storage area
• Large parking spaces
• Spacious frontage for clear vision
• Estimated Vehicular Traffic movement in the future –
ROW.
• Easy Accessibility for the user (wide entry/exit points)
 The ‘selected’ typologies
• Mini – super markets
• Coffee Shop (CCD, Barista)
• Banks (Branches & ATM’s)
• Boutiques
• Lakme/loreal beauty Salons
• Travel – tours (Booking Office)
• Bakery Shops
• PhototShops (Quick Snaps – Kodak, Connon etc)
• Opticals
• Branded Garment / Apparel Showrooms – (men’s, womens, kids)
• Eating outlets (Mc Donald's, Pizza Hut, Good Restaurants)
• Internet Shop (Reliance Web World)
• Sleek Furniture Showrooms (SPA..)
• Music Shop (Planet M)
• Gift Shops
• Antique shops
• The Artists Outlet
• Stationary Shops
• Mobile / nokia Electronic shops
• Watch Showrooms (Titan, Timex)
• Recording Studios, Editing Studios
• Training Institues (IMS , CAREER
• …….and about 500 plus branded shops of the above mentioned and more.
(an exhaustive list already exists in the database)
 Primary / Secondary Brands
Apparel - Men's
Austin Reed Fried Water Inde Pret VIP Life Trylo Gypsy Woman
Van Heusen Mufti Balance Just Natural Tangle Chic Monte Carlo
Arrow Tuscan Verve Rocky S Jeans Vogner Upper Class Jockey Pringle
Louis Philippe Weekender Nike Consul Vibe Sweet Dreams Madame

Indigo Nation Tantra Reebok Buddy Davis Kraus Sleep Ins Kids
Scullers Spykar Adidas Durango Biba Romantique Stop
Zodiac Lee Red Tape Monte Carlo Ishvarah Silky Little Kangaroo
Excalibur Wrangler Florsheim Women's Indifeel Stop Disney Babies
Allen Solly Jealous Franco Leone Stop Urban Trio Maybelle Kids' Studio

Black Berry's Pepe ID Eliza Donatein Affairs Praful Winnie the Pooh
Shapes Levis Allen Cooper Expozay Rang Garden Zero

Easies Lee Cooper Transit Black Berry's Kashish Hakoba Value M

Park Avenue Killer Ganuchi Allen Solly Haute Curry Modern Silk house Frills and Flowers
VF Kashish Caterpillar Free Look Sanaa Gianey Shruti Sharma
Stop Rod Marco Ricci And Raviver Tangle Ruff
Satya Paul gatha Portland Wills Sport Rocky S Jeans Class Apart Weekender
Givo Galaxy Picasso Weekender Triumph Madam Gini & Jony
Theme Libas TSF Union Bay Enamor Catwalk Lee Youth
Giovani AS Bonjour One Vanity Fair Rage Free Look

Life Priyadarshini Rao Jockey Indian Earth Lovable Creative Line Pepe
 Primary / Secondary Brands
Apparel - Women's Accessories
Apparel - Kids
Stop Urban Trio Maybelle Magppie
Stop Weekender
Eliza Donatein Affairs Praful
Corelle
Little Kangaroo Barbie
Expozay Rang Garden Tefal
Disney Babies Bunny Kids
Borosil
Black Berry's Kashish Hakoba
Kids' Studio Kitten Stop
Allen Solly Haute Curry Modern Silk house
Free Look Sanaa Gianey Winnie the Pooh Madigrass Servewell

And Raviver Tangle Zero Ruff Swayam

Wills Sport Rocky S Jeans Class Apart Optima

Value M Gini & Jony
Weekender Triumph Madam Morphy Richards
Frills and
Union Bay Enamor Catwalk Flowers Lee Youth Siemens
One Vanity Fair Rage Inalsa
Shruti Sharma Free Look
Indian Earth Lovable Creative Line
Life Trylo Gypsy Woman
Tangle Chic Monte Carlo
Upper Class Jockey Pringle
Vibe Sweet Dreams Madame
Kraus Sleep Ins Silky
Biba Romantique Stop
Ishvarah Indifeel
Primary / Secondary Brands
Leather Fragrances Sunglasses Home Decor Jewellery

La Salle Chevignon Rayban Linen Carbon

Case Logic Christian Dior Killerloop Yamini Gili

Samsonite ST Dupont Benetton Spaces Popley

Successories Escada Scott Portico Sparkles

Finesse azzaro Fastrack Stop Adora

Sire Burberry Polaroid Bedcovers Pace

Nova Lanvin Oakley Yamini Cygnus

Bulchee Jilsander Sniper Spaces Oyzterbay

Eqqus Davidoff Provogue Portico Swaroski

Van Heusen Nina Ricci Edge Stop Nirvana

Allen Solly Yves Saint Lauren Fastrack Swayam Platinum

Hidesign Shiseido Calvin klein Spread Nakshatra

Writing Instruments Christian Lacroix Nike Sheets Life

Sheaffer Aigner Poloclub Aigner Stop

Senator Boucheron Polosport Yamini Kashish

Parker Calvin Klein Armani Spaces Veda

Cross D&G Dolce & Gabbana Portico Tribal Zone

 Primary / Secondary Brands
Contd….
Toys Fragrances Sunglasses Sheets Jewellery

Magicwell's Disney
Characters Bvlgari Fendi Stop Sanskruti

Kids' Studio Kenzo Versace Swayam Estelle

Munchkin Ice berg Guess Cushions & Pillows Kims

Mustang (socks) Loewe Gant Yamini Savvy

Magicwell Clarins Markecko Spaces zaveri Pearls

Munchkin Halston Celine Portico Dimant

Mattel Ferrari Versus Stop Citron

TY Asia Elizabeth Arden Idee Swayam Infinity

Mahindra Balenciaga Police Curtains Thewa

Aqua Elizabeth taylor Polaroid Yamini Bath

Mattel Jennifer Lopez Books Spaces Spaces

Premsons Elizabeth Taylor Crossword Portico Portico

Mattel Harmony Western Swayam Aigner

Funskool Accessories Magppie Borosil Swayam

Mitashi Siemens Corelle Stop Optima

Silverlit Inalsa Tefal Servewell Morphy Richards

 Primary / Secondary Brands
The Names, Address and the phone numbers of most of the
existing brands/ shops and their respective offices have been
procured and they can be approached with a set strategy and
offer.

Here is an opportunity for us to be selective about the ideal

Commercial mix and we can they go ahead after finalising from
our ‘SELECTED’ listing.

To view the above mention details click below:

Commercial Establishments - Primary, Secondary & Tertiary

Basement layout
Ground Floor Layout - 1
Ground Floor Layout - 2
First Floor Layout
 How to Approach the selected
TG for Commercial?
• Displaying of the EOI add
Pre-requsites for the EOI add:
• Matter for the EOI add
• Setting up of the call centre
• Training the team
• Basic FAQ’s
• Script reading and Mock Drill of the Team
• Questionnaire
• Format of the enquiry forms to be filled
• Mandatory Details –
name, address, contact No, Intention of Use Shop requirement – size, typology, infrastructure requirement (water
points, toilet provisions, wash basin, pantry etc), specific requirements (if any), Budget,

Flashing an EOI add will do the following things:

- It will generate enquiries from a larger area
- it will give a fair idea of the area, typology and spread of the commercial establishment
- It will give a picture of the buying capacity in the retail market
- Market Demand vis-s-vis our criterion for the selected categories.
- Customization options can then be worked out by our team to have a ‘ideal mix’
- Final permutations and combination can then be worked out as per our set categories for all the shops on the
Ground floor as well as the office spaces on the first floor.
• NAS's Comments – A very Good Brochure to be worked out by MMA and team
so as to get the desired/ attractive TG along with the best rate on to the site.
This to be done with a future perspective in mind.
.
 How to Approach the selected TG
for Commercial?
• Through Brokers
One - to -one interaction with the few selected Brokers who offer a fair deal w.r.t price,
typology of shop Brokerage and other crucial factors

• Through Direct Marketing

Reaching out to the selected profile with brochure/ and offering, with prior
appointment with the concerned person from their corporate office.
(Detailing/presentation to be prepared to offer customization options through various
designs).
• NAS's Comments –RS and Team to find the strategies which the other
developers are using to attract the commercial / retail segment to fetch the best
price.
• RS and Team to find the Lease/ outright/ franchisee options and the
cooresponding realted rates with the action plan

• Through Strong Public Relations

• Through short listing from the commercial Inquiries which have come through
walk - inns

We would then inherently shape the complete façade of the 14 storey tower and a life style complex which
would be true in every way !
 When to Approach Them?
• Now – U/C? ( Through Brokers , through the Commercial Walkinns, through Print Media - advertisment)
• In one weeks time – U/C? (after the clearences on various design issues are done)
• In one months time – U/C?
• In 6 week’s Time ? (after the probable rise in the rates for commercial spaces)
• After 50% of the residential sale is over? (Why?)
• After the basement is over? (Why)
• After the First floor Slab is over? (Why)
• After Monsoon? (As it would be an auspicious time for the Buyers)
• After the 100% residential sale is over? (why?)
• After the Complete Construction is over? (Rates would be very high then?)

• Ideally, after the Ground Floor is Completed.

• But if now, then after the Call centre is completely set up and in use
/ tried and tested.
 Pre-requisites for the selected
categories
• Web World (Reliance)
• Restaurants
• Beauty Salon (Lakme / Loreal)
• General Store
 Web World (Relience)
• V-Sat Link (Satellite Connectivity) / Optic Fibre
• Cable Networking (U/C)
• Transformer Set-up
• Generator Back-up
• 3-Phase Connection
• Toilet / Pantry / Washbasin
• Laying of optic Fibre
• Multiple Electric Points
 Restaurants
• Cooking Area
• Chimney/Smoke Outlets
• Wet Area - Washing Area, Toilets, wash rooms, Pantry
• Additional Water points in Kitchen Area
• Service Ducts
• Drainage /Sewage Pipes
• Refuse chutes / Refuse Disposal area
• Storage for Granary
• Fire Proof Arrangements
• Parking requirement
 Beauty Salon
• Water points
• Electric points
• Bathroom
• Toilets
• Pantry
• Electrification – additions points for specific usage
• Drainage outlets
• Parking for the owners
• Parking for the clients
• Waiting Area
• Arrangements for partitions / temporary / permanent
 General Store
• Large Storage Space
• Large Display Space
• Stock Loading / unloading areas
• Parking space for the customers
• Clear Frontage and visibility
• Accessibility
• Toilets / pantry
 The possible options for
Commercial Set up
• Homogenous Mix with minimum number
of users
• Homogeneous mix with maximum number
of users
• Heterogeneous mix with minimum number
of users
• Heterogeneous mix with maximum
number of users
 IDEAL MIX - 1
• Homogenous Mix with minimum number of users

Residential Units

Consumer Durables
Bank’s Showroom (Vijay
Branch Sales, Glamour,
Office Electronic Better Home) /
Showrooms Automobile (2 – 4
(Watches, Mobile wheeler showrooms)
etc)

Commercial Units
 IDEAL MIX-2
• Homogeneous mix with maximum number of users

Residential Units

Office -
Bank’s Home
Branch Investmen Loans Medical
OfficeBank
1 Investmen t Office 1Courier
Services Shops
Branch t Office 1
ATM
Office 2
Cassette
Shop/Musi
c Store
Commercial Units

Cyber Editing Recording Electronic Shop/Gift

Cafe Opticals Studios Studios Shop / Stationary
 IDEAL MIX-3
• Heterogeneous mix with minimum number of users

Residential Units

Garment
Bank’s s/
Branch Restaurants /
Apparel CCD/ Barista/
Office Furniture Shops/Fa
Showroom b India

Commercial Units
 IDEAL MIX -4
• Heterogeneous mix with maximum number of users

Residential Units

Travels &
Resturaunt 1 Tours
Boutique Lifestyle
Courier Store
Mini Super Fast Food Services
ATM Market Store

Shoe Shop

Commercial Units

Cyber Café Recording Electronic Shop/Gift

Cafe Bakery Coffee Studios Shop / Stationary
 Conclusions
• A brainstorm exercise is NOW required to
be selective about the commercial mix
which the company wants so as to have a
right kind of - rate, aesthetic appeal, type,
size and as a whole enhance the complete
look of the 14 storey façade which would
be a landmark in that area.
 SUGGESTIONS
from the forum
NAS KKK ASH JK JG DC/PS/ KB
OTHERS
THANK YOU