Barco

Company overview

Ann Galland
Director Corporate Marketing
March 2005

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 Barco

• International company, headquartered in Kortrijk,

Belgium, with a global presence in over 90 countries

• Active in professional markets worldwide

• Listed on Euronext Brussels, part of BEL 20 and

Next 150

• Sales in 2004: € 671 mio

• EBITA: € 72 mio

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 Worldwide presence
Americas EMEA Asiapac
North America Europe Asia

USA Belgium: Kortrijk, Kuurne, China: Beijing, Chengdu,

Poperinge, Louvain-la- Guangzhou, Shanghai,
Georgia: Kennesaw, Duluth Neuve Hong Kong
New Jersey: Atlantic City Czech Republic India: Noida, Mumbai,
North Carolina: Charlotte Denmark Bangalore
Ohio: Xenia France: Toulouse, Saint- Japan: Tokyo, Osaka, Nagoya
Oregon: Beaverton Denis, Peynier Malaysia
Utah: Logan Germany: Berlin, Bremen, Singapore
California: Sacramento Düsseldorf, Frankfurt, South-Korea
Karlsruhe, Köln, Stuttgart, Taiwan
Canada Mengerskirchen Thailand
Italy: Como, Milano
South America Poland
Russian Federation Pacific
Brazil Spain: Barcelona, Madrid
Switzerland Australia: Melbourne, Sydney
The Netherlands
UK: Blackburn, Reading, Great
Yarmouth, Edinburgh
Sweden

Middle East

Israel
Page 3 * R&D and/or Manufacturing United Arab Emirates
 Operational results

In million euro

700

628 663 672 653

600

500

400

300

200

100 69 72

Sales EBITA Orders Sales EBITA Orders

2003 2004

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 Operational results 1Q05

in € million 1Q 2004 1Q 2005 Growth

Orders 153.9 172.4 12.1%

Sales 149.2 153.6 3.0%
EBITA 15.3 6.4 (58.0)%
EBITA % 10.3 4.2 (59.3)%
Book-to-bill 1.03 1.12 8.7%

$/€ 5% lower in 1Q05

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 Geographical breakdown of sales
2003

Americas
31.9%
EMEA
51.8%
2004
Asia Pacific
16.3%

Americas
31.4%
EMEA
49.9%

Asia Pacific
18.7%

Growth 2003-2004
in local currency

EMEA + 3%
AMERICAS + 14%
ASIAPAC. + 32%

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 Employees

Marketing
200 Sales
472

Manufacturing
1661 Administration
390

Customer Service
495
Logistics
R&D
315
856

Total number: 4,389 on 31 December 2004

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 Strategy: expand in 3 dimensions

Vertical markets

Products Solutions

Image Content &

Displays
processing applications

EU

NA

APAC
Geographies

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 Strategy: market-driven & technology-
enabled

• Continue to invest in R&D: € 75 mio/year, i.e.

around 12% of sales
• Listen to our customers by strengthening
involvement of key customers in our product
design
• More than 60% of our products did not exist two
years ago

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 Mission statement

To excel in creating stakeholder value, by offering

user-friendly imaging solutions to selected
professional markets worldwide.

–Barco designs and manufactures innovative hard- and software

visualization solutions, integrating all aspects of the imaging
chain, from image acquisition and processing to image display
and management.

–Global presence, technological leadership and wide experience

in B2B markets guarantee customers pioneering visualization
that will optimize their productivity and business efficiency.
Integrating the latest technologies, these “visual value”
solutions answer specific customer needs in diverse markets.

–Barco enters a partnership with professionals requiring

visualization for intensive use, looking for pixel-perfect visual
information, searching for the lowest total cost of ownership, …
professionals who know more.

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 Values

• Customer focus:
Barco wants to be a close business partner that speaks
the customer’s language, that is alert and responsive,
that understands and anticipates his needs

• Integrity:
Relationships with customers, suppliers, colleagues and
society in general are marked by integrity. Barco wants to
be a long-term partner earning respect, credibility and
trust through quality, service, openness and
responsiveness

• Creativity:
Barco is continuously looking for fresh horizons, new
technologies and creative ideas. Originality is an invitation
for people to participate in an ambitious project, to
express Barco’s authenticity through their own
personalities
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 Values (2)

• Passion for achievement:

Employees share the same work spirit and passion to
meet goals and deadlines. They are driven by the kicks of
exploring new technologies, the pleasure of designing
award-winning solutions and the satisfaction of creating
added value

• Team spirit:
Barco staff are driven by a healthy team spirit. They
share the same vision and join hands to achieve their
goals

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 Company structure

BarcoView Barco Media & Barco Barco Presentation BarcoVision

Entertainment Control Rooms & Simulation
32.3% 23.4% 16.0% 15.6% 8.9%

Defense & security Events Traffic & surveillance Simulation & virtual Textiles
Traffic management Media Utilities & process reality Plastics
Medical imaging Digital cinema control Presentation
Avionics Broadcasting

3.8%
Barco Manufacturing
Services

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 Market overview

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 Traffic Management
• Displays, graphics controllers, toolbox software
solutions, archiving & recording systems and
operational & maintenance support software for
real-time air traffic management
• Barco solutions integrated by leading system
integrators in control towers and area control
centers for more than 50 Air Navigation Service
Providers worldwide

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Skyguide, Zurich
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Spata Airport Tower, Athens

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DFS, Bremen
 Avionics

• Cockpit displays such as video display units, smart

display units, multi-purpose control display units,
electronic flight instrument systems and electronic
flight bags
• Used to display critical flight data

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Airbus A-380
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Beriev-200
 Defense & Security

• Rugged visualization solutions, including flat panel

displays, graphics controllers, consoles and
workstations, recording solutions and rugged
computers
• Used in a variety of defense and security
applications for reconnaissance, surveillance and
intelligence gathering purposes

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E2C-Hawkeye
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E2C-Hawkeye
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Fully Integrated Tactical System, EADS
 Medical Imaging

• Barco is a worldwide leader in 3D software and

softcopy display technology for PACS and digital
imaging modalities
– PACS
• Grayscale and color flat panel display systems, digital
lightboxes, QA management software and DICOM-compliant
projection systems
• 3D medical imaging software (acquisition of Voxar Sept. 2004)
– Modalities
• Customized hardware and software solutions to expand the
functionality of modalities, including:
X-ray, CT, MRI, Endoscopy, Ultrasound

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UZA Edegem, Antwerp

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Imelda Hospital Bonheiden, Belgium

 Events

• LED, projection and control equipment for rental &

staging industries
• Used at concerts with products gracing the shows of
Madonna, U2, Jennifer Lopez, Paul Mc Cartney and
many more
• Used for corporate events such as car shows,
exhibitions, fashion shows, seminars

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Britney Spears
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Paris car show

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Armani Fashion Show

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China Car Show

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Kylie Minogue
 Media

• Full color LED display systems and peripheral

equipment used for
– Outdoor advertising
– Point of sales communication
– Image building at corporate headquarters
– Spectacular sites like Times Square, Piccadilly Circus,
Champs-Elysees, …
– Indoor and outdoor sports arenas
– Entertainment at theme parks, casinos, museums, …

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Crown Fountain, Chicago

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Hala Sazka Arena, Prague

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Fashion Show, Las Vegas

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Shanghai F1 track
 Digital Cinema

• Digital solutions open a new world of theatrical,

advertizing and business opportunities in cinemas
• Huge potential of ±120,000 theaters worldwide that
need to convert from analog to digital
• Barco has over 200 digital installations worldwide
and enjoys strong relationships with industry
leaders like Dreamworks SKG and Eastman Kodak

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Ziegfeld Theater, New York

 Simulation

• Total simulation solutions, including proprietary

projector and screen technology, mechanical
engineering and maintenance software for
– Flight
– Air traffic control
– Car & Ship

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NASA Space Shuttle Simulator

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HELISIM Helicopter Simulator

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ATC Simulator NLR, Rotterdam

 Virtual Reality

• Display solutions for immersive visualization

markets
– Oil & gas
• Display systems to visualize seismic data, complex reservoir
models, well logs and geologic cross sections
– Automotive
• Display systems facilitating virtual prototyping design,
engineering and manufacturing of a new automobile, reducing
time-to-market
– Science
• Pharmaceutical & medical modeling
• Scientific research and education

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PSA France
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Schlumberger Oasis iCenter, Abu Dhabi

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Calgary Center for Innovative Technology

 Edutainment

• Total projection solutions, from brainstorm to

delivery
• For museums, science centers, aquariums,
planetariums, theme parks & leisure centers

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Planetarium aboard Queen Mary 2

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L’Astronef, Saint-Etienne
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VR theater in the Forbidden City, Beijing

 Presentation

• Networked projection solutions for meeting rooms,

from executive boardrooms to large auditoriums
• Enabling collaborative videoconferencing between
remote sites

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Case Western University, Cleveland

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World Economic Forum, Davos

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Prestonwood Baptist Church, Texas

 Traffic & Surveillance

• Integrated display wall solutions for traffic

management and surveillance centers

• Real-time, integrated view of data and video

sources for operators in command & control centers
of police, fire brigades and other organizations

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Welsh Assembly, UK
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NCP Manchester
 Utilities & Process control

• Barco’s display walls provide operators with all key

information of a facility and/or distribution network
at a glance

• Typically used in electricity, water, oil and gas

plants

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Elia, Belgium
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Telekom Ulm, Germany

 Broadcasting

• Visualization, image processing & software

integration for broadcast and distribution monitoring
centers
• Barco rear-screen projection walls used
– To manage a wide range of incoming signals
– As a backdrop solution for interactive use in a studio
environment

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EMC Digital Head End, Taiwan

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Dubai TV
 Textiles & Plastics

• Sensors & systems for visual inspection and quality

control
– Spinning
– Weaving
– Finishing (dyeing)
• MES (Manufacturing Execution Systems) for the
plastics injection molding, blow molding, extrusion,
packing and assembly industry

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Textilgruppe Hof
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Ideal Floorcoverings, Belgium

 Questions & answers

Thank you for your time!

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