Organisation Understanding

The Greater Ganjam Gajapati Co-

operative Milk Producers’ Union Ltd.

Faculty Guide: Prof. D.P Mishra

Presented By:
Ajaya Kumar Malla (24039)
Kanhei Lal Dandasena (24050)
CONTENTS
 Objectives
 Scope of the study
 Methodology
 Sources of data
 Introduction
 Identity
 Purpose
 Structure
 Participants
 Deliverables
 Influences
 Culture
 Performance
 Future Plans
OBJECTIVES
 To understand the working of the organization
holistically.
 To understand the interrelationship between
various departments and their relationship
with the environment.
 To study the various roles and strategies of
various departments.
SCOPE
 All the departments of the organization.
 Other milk chilling Plant.
 Sales Offices of the union
 Other governing bodies like OMFED
METHODOLOGY
 Interaction with the union staff
 Formal interviews with the departmental heads
 Interaction with the middle level staff
 Discussion with lower level staff
 Aggregation and analysis of the data.

 Framework used
Universal Business Model
SOURCES OF DATA
 Primary Data Sources
 Reporting Officer
 Employees
 Retailers

 Secondary Data Sources

 Reports of the Accounts section
 MIS reports
 Other Reports
INTRODUCTION
 Registered in 1976 under the Cooperative society's
Act 1962.
 Milk chilling started in 1991 with capacity of 4000
LPD
 Expansion of chilling capacity to 8000 liters/day in
1993
 Processing, manufacturing and marketing of packed
milk started in 1996 under the brand name of
“Doodh”.
 Marketed packed milk in the name of OMFED in
2001
Contd…
 Products manufactured now by the dairy are
butter milk, sweet curd, plain curd and
paneer.
 Establishment of ten Bulk coolers in different
blocks in 2003 with the help of DRDA.
 A new plant of 20000 LPD is under
construction at Ankushpur at an estimated
cost of Rs.1.95 Cr.
IDENTITY

 Name

 Location

 Constitution
PURPOSE
 Raison d’eter
 Mission
“ We the GGGMU, dedicate ourselves to bring about
improvement in the rural dairy farmers in the Ganjam and
Gajapati Districts through primary co-operative milk societies
and making available hygienic and good quality milk and milk
products and be a leading dairy business organization in the
state in a challenging environment.”
We wish to achieve this through excellence in all our
operations.”
 Target market
STRUCTURE

 Physical deployment

 Functional composition

 Reporting structure
Physical Deployment

Sl.No Location Capacity Assisted by

(LPD)
1 Berhampur Mini 8000 ISPO/DRDA
dairy
2 Aska milk chilling 2000 FARD/ISPO
plant
3 Gajapati milk 10000 DRDA,FARD
chilling plant
4 Total Installed 20000
capacity
Functional Composition
 Procurement and Inputs (P&I)

 Processing and Store

 Marketing

 Establishment
• Despatch
• Vehicle Maintenance
• Correspondence with the employment exchanges
• All employees related affairs like Training, PF, ESI, etc.
Contd…
 Finance
• Budget statement & Expenditure Statement
• General accounting
• Costing inputs
• Wages and monthly salary accounting
 MIS
• Pay roll system
• Milk billing system
• Product reconstitution system
• Sales management system
PARTICIPANTS
 Owners

 Channels

 Suppliers

 Consumers

 Managers
Owners

State
Government

OMFED
ISNRMPO
Owners

Farmers
 Channels
Milk producers DCS Chilling centre

Dairy

Consumers Retailers
 Suppliers

Milk producers

Equipment producers

Consumables producers

Other dairies

Electricity boards
Contd.

Consumers Managers

 Institutional

 Household
DELIVERABLES
 Products  Services
• CRCM • Cattle health care
• Toned milk • Cattle feed &
• Buttermilk supplement
• Sweet curd • Artificial insemination
• Plain curd • Green & dry fodder
• Paneer • Cattle insurance
 OMFED Products • Group insurance to the
member farmers
INFLUENCES
 Political influences

 Regulatory influences

 Technological influences

 Social influences

 Competitors
CULTURE
 Management style

 Perks and benefits: Awards to workers

 Attitude to work

 Personnel development

 Uniform dress code

 Rules and customs

 PERFORMANCE ANALYSIS
Year No. of Total Avg. Avg.sales Capacity
DCS membership procurement /day utilization
(function /day (in kg) (in kg) (in %)
al)
1999- 80 4557 4544 6501 162.52
00
2000- 83 5426 6157 7815 97.68
01
2001- 83 5611 7265 8396 104.95
02
2002- 75 5748 4825 6617 66.17
03
2003- 75 5752 3840 8457 84.57
04
 FINANCIAL ANALYSIS
Ratio 2001-02 2002-03 2003-04

Current ratio 0.61 3.12 3.38

Quick ratio 0.57 2.33 2.70

Fixed asset 1.78 1.30 1.70

turnover ratio

Inventory 37.82 13.22 15.31

turnover ratio

Profit/loss(Rs (33.87) (14.18) 3.38

FUTURE PLANS
 Supply of 400 cattle to dairy farmers in the next 2
years.
 Milk procurement of 15000 kgs per day by 2005
 Expanding the market into new areas.
 Automation and use of IT in the Dairy.
 Cost cutting in electricity, steam and refrigeration.
 More quality control test for milk and milk products.
 Launching products like flavoured milk and khoa.
 More staff motivation programme.
 Supply of more electronic milk testers at society level.
THANK YOU