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INDONESIAN ZOO AND AQUARIUM (IZA)

Consultant : Mardiana Purwaningsih

IT MASTER PLAN

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Vision
The Indonesian Zoo and Aquarium envisions a world where all people respect, value and conserve animals and nature.

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Mission
IZA zoos and aquariums are places where people connect with animals. We are therefore dedicated to excellence in animal care and welfare, conservation, education, and research that collectively inspire respect for animals and nature.

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Goals
Establishing and promoting high standards of animal care and welfare; Promoting and facilitating collaborative conservation and research programs; Strengthening and promoting conservation education programs for our public and professional development, and; Raising awareness of the collective impact of its members and their programs.

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Targets
The first conservation target was to focus on developing conservation action for the endangered endemic species of Indonesian.

The second target, on a broader regional scale, was to focus on developing conservation action for the threatened species of Southeast Asia. The third target was to develop quality captive breeding programs with the view that these species provide the linkage between the captive breeding community and the wildlife agencies and conservation organizations of Indonesian.

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Core and Support Activity


1.0
Research & Conservation

2.0 Build Habitats

3.0 Adopt Animal

4.0
Build Learning Center and Museum

5.0 Marketing & Publication

A. FINANCE

B. PROCUREMENT
C. FIRM INFRASTRUCTURE D. ADMINISTRATION

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Strategic Distinction Model


core 1.0 4.0 C necessity B A 2.0 3.0 5.0

support infrastructure

D weaker

equal

stronger
INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


1.0 Research and Conservation
Value Propositions: To serve the animals in zoo a appropriate habitats, foods and take care of animals.

Capabilities: Laboratory Laboratory tools Computer Researcher Doctor

Products and Services:

Genetic Conservation
Animal Quarantine Animal Breeding Animal Food chain

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


2.0 Build Habitats
Value Propositions: All animals need a appropriate habitats in order lo life longer and can breed well. Capabilities: Products and Services:

Location
Beautiful Scenery Original Habitats

Build cage
Arrange location, trees, land and shelter Check source irrigate Check electrical area

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


3.0 Adopt Animals
Value Propositions: To adopt animals in their habitats and take care of animal every day like their foods, health, location and their emotional condition Capabilities: Zookeeper Transportations Medicals appliance Products and Services: Take care of Animal Check medical and psychological conditions Check foods supply Check hygiene habitats Check conditions of habitats, pigswill, and garbage

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


4.0 Build Learning Center and Museum
Value Propositions: All information about animal needs place to keep, and to help the public by all available means to a greater understanding of animals in particular and nature in general. Capabilities: Computer and Network
Library Professional Teacher Librarian Classroom Facility of Outdoor Activity

Products and Services:


Give fully databases of native and exotic animal Keep information about animal fossils Responsible to organising various thematic exhibitions and educational programmes Responsible to zoocamps, and behind-the-scenes programmes

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


5.0 Marketing and Publication
Value Propositions: To serve the public with quality educational and recreational experiences

Capabilities: Websites Program and Event Zoo Membership Information Center

Products and Services:


Create program and event to publish zoo Get cooperation with school around zoo Create interesting publication by websites, advertisement and television Give good service to visitor Give respond from visitor complain Build a center of information to help visitor

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


Activity 1.0 Other Possible Analysis Cost Time Opportunities

1.0 Research and Conservation


Skills:
Expert in biological area Expert in zoological area Use laboratory equipment Computer literate for biological program

Competencies:
Team work Work accurately Patient

Amount Collection
Budget Animal Breeding

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


Activity 2.0 Other Possible Analysis Cost Time Budget

2.0 Build Habitats


Skills: Expert in Civil area Good knowledge of tools Good knowledge of botanical area Competencies: Team Work Good health Hard worker

Good knowledge of electrician


Good knowledge of Project Management Good knowledge of environment area

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


Activity 3.0 Other Possible Analysis Cost Time Opportunities

3.0 Adopt Animals


Skills: Good knowledge of zoological area Good knowledge of emotional condition of animal Competencies:

Team work
Hard worker Good in negotiation Communication skill Brave

Died Animal
Budget

Good knowledge of physical condition of animal

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


Activity 4.0 Other Possible Analysis Cost Time Opportunities

4.0 Build Learning Center and Museum


Skills: Competencies: Team work Communication and Interpersonal Skill Fluently in English both oral and written Good motivated and innovated Good interaction with the children

Network Database Literate


Good Administration Good knowledge of zoological area Good knowledge of human psychological Historian

Amount Collection
Databases Museum Collection Budget Amount Scholl Children

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Value Chain Defined


Activity 5.0 Other Possible Analysis Cost Time Opportunities

5.0 Marketing and Publication


Skills: Competencies: Good presentation, communication, and interpersonal skill

CRM Literate
Computer Literate Strong analytical skill Experience in marketing

Amount visitor
Budget Amount Sponsorship Visitor satisfaction

Fluency in English both orally and written


Team Work Have a good network Hard working and self motivated

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Organization Strategic Distinction Model


Capability 1

core

Capability 4

Capability 2

Capability 5

necessity

Capability 3

support infrastructure
weaker

equal

stronger
INTEGRASI ENTERPRISE Mardiana Purwaningsih

Defined by IT
Organization IT Needs Basic Hygiene Differentiators Web based Distribution information system (Portal) Geographic Information System Special software for research Robotic Decision Support System Neural Network/Expert System E-Business Customer Relationship Management Computerized for Control Irrigate and Electrical System To get more visitor with interesting publication and good services IT Value Propositions To serve information quickly and accurate all about animals, visitors, events, and make communication easier for all units.

Computer support for


administration or back office Integrated information system Databases Computer Network, Security Management Information Center or Front Office Reporting Database Management System or Storage Management Strategic Planning Project Management Assets and Resource Management Access Control

To give more effective and accurate in research area

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Activity 1.0 - Brainstrom


1.0 Research and Conservation
Geographic Information System
Database System Network Integrated and Security System Special software for research Robotic

Digital laboratory equipment


Expert System Decision Support System Storage Management System Project Management Reporting

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Activity 2.0 - Brainstrom

2.0 Build Habitats


Smart Building Equipment Remote Control System Computer support for irrigated and electrical system Project Management Reporting

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Activity 3.0 - Brainstrom

3.0 Adopt Animals


Integrated Network

Expert system
Remote Animal Control or Geographic Information System Decision Support System Computer support for irrigated and electrical system Project Management Reporting

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Activity 4.0 - Brainstrom


4.0 Build Learning Center and Museum
Web based information system Database system Interactive browser

Camera Control
Detection System Alarm System Management Information System Reporting Project Management Customer Relationship Management

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Activity 5.0 - Brainstrom

5.0 Marketing and Publication


Customer Relationship Management

Computerized Information System


e-Business Reporting Front Office Strategic Planning Project Management Database Management

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems


MIS Robotic Database GIS Reporting Expert System
Reporting Reporting Irrigated and electrical systems GIS Expert System Alarm System Web based system/ Portal Database

Reporting
Information Center CRM E-Business

1.0 Research & Conservation

2.0 Build Habitats

3.0 Adopt Animal

4.0 Build Learning Center and Museum


Database Reporting

5.0 Marketing & Publication

Accounting System

A. FINANCE B. PROCUREMENT

E-Procurement

Database

C. FIRM INFRASTRUCTURE D. ADMINISTRATION


Reporting

Red: New System Yellow: Existing System

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems


GIS E-Procurement CRM Web based system

core

E-Business

Expert System

necessity

Computerized Irrigated and Electrical systems

Robotic

MIS

Irrigated and

Database

support infrastructure

Traditional Procurement Information Center Accounting System

Electrical systems Alarm System Reporting

Red: Under Contraction

Replacement System

weaker

equal

stronger
INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems


Activity 1.0 Research and Conservation
Capabilities

System
MIS GIS Database Robotic Reporting Expert System Good Good Avg. Avg. Avg. Good Avg. Avg. Avg. Good Avg. Good Avg. Good Poor Avg. Avg. Avg. Poor Good Poor Avg. Poor Avg. Good Avg. Good Avg. Avg. Poor Good Poor Avg. Poor Research Tool Reports Diagnosed Software DNA Software Cover IS in research area

Cover all zoo area


Cover all data in research area Only cover one application Create report research activities Cover one solution in research area

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems


Activity 2.0 Build Habitats

Capabilities

System Computerized Irrigated System

Good

Poor

Avg.

Avg.

Avg.

Poor

Cover all habitats

Computerized Electrical systems

Good

Poor

Avg.

Avg.

Avg.

Avg.

Cover zoo area

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems

Activity 3.0 Adopt Animals

Capabilities

System Expert System


GIS Reporting Good Good Avg. Avg. Avg.

Avg.
Avg. Avg.

Poor
Poor

Avg.
Avg.

Poor
Poor Avg.

Software Diagnose

Cover one solution in research area Cover all zoo area

Reports

Create report daily activities

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems

Activity 4.0 Build Learning Center and Museum

Capabilities

System Web based system Alarm System Database Reporting

Good Avg.
Good

Good Avg.
Good

Good Avg.
Good Avg.

Good Avg.
Avg.

Good Avg.
Good

Avg. Avg.
Good Avg.

Portal, Website

Cover all area Cover museum building Cover collections and events

Reports

Create report any program activities

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Map All Systems

Activity 5.0 Marketing and Publication

Capabilities

System Information Center E-Business CRM Reporting Good Avg. Good Avg. Good Good Avg. Avg. Avg. Avg. Avg. Avg. Avg. Help Desk Cover information all about Zoo

To collaborate with their partner


CRM Reports Cover their stakeholder Create report publish activities

Good
Avg.

Good
Avg.

Avg.

Good

Avg.
Avg.

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Developed for all Systems

System Attributes System MIS Robotic Database $1000 $1500 $1000 $2500 $1500 2 1 1 2 2 Mature Mature Mature New New Free Low Free Good Diff. Good Diff. Diff. Good Avg. Good Good Good 5 yr. 5 yr. 5 yr. 10 yr. 5 yr. Good Avg. Good Good Good High Medium High High High Good Avg. Good Good Good

GIS Expert System Irrigated and Electrical systems Web based system

Free Low

$750 $1000

2 1

Mature Mature

Low Free

Diff. Good

Good Good

10 yr. 3 yr.

Avg.

Medium

Good Good

Good Medium

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Developed for all Systems

System Attributes System Alarm System CRM E-Business Accounting System E-Procurement Reporting $500 $1000 $1000 $400 $1000 $300 1 1 1 1 1 2 Mature New New Low Free Free Good Good Good Avg. Good Avg. 5 yr. 3 yr. 3 yr. 5 yr. 3 yr. 5 yr. Avg. Good Avg. Avg. Avg. Avg. Medium Medium Medium Medium Medium Low Avg. Good Avg. Avg. Avg. Avg.

Mature Mature Mature

Free Free Free Good

Avg. Avg. Avg.

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Strengths and Opportunities

Strengths
Amount of species animal in origin habitats Special Program and Event that collaborated with any school Database Integrated System for Animal Information Ease and speed in data access Complete information of native and exotic animal

Opportunities
e-Business

Web based information system Improvement all of marketing capabilities Research area broader Collaboration with any conservation association Implemented Geographic Information System Internal and external communication of information Expert System to cover research and conservation INTEGRASI ENTERPRISE Mardiana Purwaningsih

Opportunity Identification
< 3 months
Collecting information every business area
Presenting draft of website Testing new system and evaluating Give more access to data source Check all existing infrastructure List all infrastructure which must be prepared Investigate server

3 - 9 months
Improve information presentation Workflows analysis Check implementing of website and evaluating Conduct software for expert system Develop base of e-Business Preparing requirement for implementation GIS Develop server

9 - 24 months

Testing Expert System Implemented e-Business Testing GIS Maintenance server

Collecting databases of visitor satisfaction


Identify solution for visitor satisfaction

Implementing CRM

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Identify monitoring needs

Designing, Presenting and Testing Web based Information System

Investigate and Develop Server Provide access to online Information source

Identify needs for Expert System Set Fuzzy Logic for Expert Systems

Operating Support

Migrating to Computerized Electrical System

Information
Needs analysis Check media (satellite/radio) For GIS Application

Collecting
Testing System Migrating to Computerized Irrigate System Use of Online Desk
IT Suggested Priority

Information

Use of Lotus Notes Daily Monitoring Tools

IT Suggested nice to have

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Skills and Competencies


Skills
Research Methodology Project Management Strategic Planning Frond End Windows Based Skill Computer Network Experience - Administration - Security Database Design - SQL Server Website Design Java Programming Experience Linux Experience Excel highly development System Analysis Back Office Operations Control System Engineering

Competencies
Ability to work individually or Teamwork Customer Orientation Project Management Good Communication and Interpersonal Skill Networking Organization Knowledge Database Management Information Management Computer Literate (Window Desktop Knowledge)

Environment Experience

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Strategic Importance Core

Organizatio n Knowledge Good Communication and Interpersonal Skill Customer Orientation Project Management Computer Literate (Window Desktop Knowledge) Ability to work individually or Teamwork

Necessity

Networking (interpersonal)

Support
Weaker than required - needs improvement In the desired position - needs to be maintained

Information Management

Database Management

Weaker

Equal

Stronger

Relative Position

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Software Development Area

MIS Area

Testing Expert System Implemented e-Business Testing GIS

Conduct software for expert system


Preparing requirement for implementation GIS Develop base of e-Business Give more access to data source Check implementing of website and evaluating

Marketing Area

Check all existing infrastructure List all infrastructure which must be prepared Investigate server Implementing CRM Collecting visitor satisfaction Presenting draft of website Collecting information

< 3 months

3 - 9 months

9 - 24 months

INTEGRASI ENTERPRISE Mardiana Purwaningsih

IZA Strategic Plan


MISSION VISION Envisions a world where all people respect, value and conserve animals and nature. dedicated to excellence in animal care and welfare, conservationand research for animals and nature. OBJECTIVES VALUES Animal life in their habitats and animal breeding

Establishing and facilitating collaborative conservation and research programs of animal care and Promoting and;

TARGET
focus on developing conservation action for the endangered endemic species of Indonesian

TACTICS Build completed facilities for research and conservation

Improve Opportunity Location and natural habitats, collection of species native and exotic animal

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Project Schedule

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Project Schedule

INTEGRASI ENTERPRISE Mardiana Purwaningsih

Thank You

INTEGRASI ENTERPRISE Mardiana Purwaningsih

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