Green Management in Indian Firms

Group 9
Mohit Rastogi 11P028 Sahil Modi 11P038 Saurabh Bhandari 11P041 S. Parijaat 11P045 Sourabh Manna 11P053 Keyur Vinchhi 11P058

Green Management
The recognition of the close link between an organizations decision and activities and its impact on the natural environment. In the 21st century, there is an increasing global awareness of the threat posed by the human-induced greenhouse effect, produced largely by forest clearing and the burning of fossil fuels.

Three Pillars of Sustainability

Key Challenges
Global Warming Ozone Layer Depletion Deforestation Increasing Pressure from Ethical Consumers Population Growth & Resource Limits

IPAT Formula
One of the initial attempts to express human impact mathematically on the environment was developed in the 1970s and is called the IPAT formula I=PAT Where: I = Environmental impact, P = Population, A = Affluence, T = Technology

Go Green!!
The green strategic choices for businesses are to reduce, recycle or renew Three types of green companies
Companies that reduce e.g. Procter & Gamble with smaller size shampoo and washing detergent. Companies that recycle e.g. producers of NiCd batteries. Companies that renew e.g. paper industries that plant trees to replace those cut.

How Organizations Go Green

Legal (or Light Green) Approach: Firms simply do what is legally required by obeying laws, rules, and regulations willingly and without legal challenge. Market Approach: Firms respond to the preferences of their customers for environmentally friendly products. Stakeholder Approach: Firms work to meet the environmental demands of multiple stakeholders employees, suppliers, and the community. Activist (or Dark Green) Approach: Firms look for ways to respect and preserve environment and be actively socially responsible.

Company Standards
ISO 14004 provides guidance on the development and implementation of environmental management systems ISO 14010 provides general principles of environmental auditing (now superseded by ISO 19011) ISO 14011 provides specific guidance on audit an environmental management system (now superseded by ISO 19011) ISO 14012 provides guidance on qualification criteria for environmental auditors and lead auditors (now superseded by ISO 19011) ISO 14013/5 provides audit program review and assessment material. ISO 14020+ labelling issues ISO 14030+ provides guidance on performance targets and monitoring within an Environmental Management System ISO 14040+ covers life cycle issues

Essential characteristics of green firms

According to Dr Matthew Tueth, there are six essential characteristics of green firms
Triple top-line value production Nature-based knowledge and technology Products of service to products of consumption Solar, wind, geothermal and ocean energy Local-based organizations and economies Continuous improvement process

Green Management in TATA

Relaunch of green initiative in Nov, 2008 Practices Green Management in all sectors Has set down norms and guidelines to its member companies Has taken up initiatives in certain locales to educate people, rehabilitate species and maintain ecosystems.

Tata Power Sustainability Initiatives

Switchover to Variable Frequency Drive from constant speed drive in large pumps across the power plant. Switchover the energy efficient lighting likes CFLs and standardizing the AC temperatures to 24oC Replacing the electric waster heaters with solar water heaters at canteens Solar based LED lighting in selected areas; LED based street lighting Electric Vehicles for internal transport within plant premises Recycle of paper and biomethanation of canteen waste. Rainwater harvesting in various location to tap the rain water and utilize for service purposes Contact with Consumers on Energy Conservation

Tata Chemicals Sustainability Initiatives

Tata Chemicals established Tata Chemicals Society for Rural Development (TCSRD) in Mithapur, India in 1980. TCSRD is anchored to the concept of sustainability and this is reflected in all its activities and programmes. The key drivers at TCSRD are learning from others, and sharing and growing both in terms of reach and impact. TCSRD has become involved, through Tata Chemicals Europe and Tata Chemicals Magadi, with communities in Europe and Kenya.

Tata Motors Sustainability Initiatives

Tata Motors concern is manifested by a dual approach
Reduction of environmental pollution and regular pollution control drives: Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Tata Motors is constantly working towards developing alternative fuel engine technologies. Restoration of ecological balance: Tata Motors has set up effluent treatment facilities in its plants, to avoid release of polluted water into the ecosystem.

ITC Limited
Carbon Reduction Initiative Water Conservation Initiative Solid Waste Management Initiative

Carbon Reduction Initiative

Climate change caused by emission of gases. Continuous rise in average temperature of Earths atmosphere. ITC is forefront to reduce Corporate Indias greenhouse gas emission. Implementation of several projects under kyoto protocol. ITCs social and farm forestry. Almost 31% of ITCs energy utilization is from renewable sources of energy. ITC sonar bangla only hotel in the world to earn carbon credits

Water Conservation Initiative

17% of worlds population Just 4% fresh water resources Achieve lowest specific water consumption Achieve zero water discharge Generate positive footprint through rainwater harvesting

Solid Waste Management Initiative

Significant proportion of waste is disposed through land filling and dumping These sites are health hazards to people in neighbourhood ITC units recycle almost 99% of waste generated

Philips India
Environmental Issues of Products Green Innovations Green Products

Environmental Issues of Products

14 million Personal Computers in India and growing Each PC is a toxic trap Workers in chip making facilities are exposed to toxic chemicals Manufacturing sites of chips generate hazardous wastes End of Life PCs find their way to India for recycling

Green Innovations
Innovation is not limited to inventions brought about by basic research Progress can also be driven by development of original applications of technologies Example: Energy efficient urban lighting solutions Philips is reducing consumption of hazardous substances

Green Products
Reduce costs, energy consumption and CO2 emissions Green focal areas: i. Energy Efficiency ii. Packaging iii. Hazardous substances iv. Weight v. Recycling and Disposal vi. Lifetime reliability

Reduction target

Survey
Question 1: Do you see a company which has taken a green initiative as better than the company which has not?
Yes: 44 No: 06

Question 2: Do you think the green stand taken by the Indian companies is effective/sufficient?
Yes: 08 No: 42

Question 3: Do you generally prefer products/services of a green company?

Yes: 40 No: 10

Survey (cont.)
Question 4: Which of the following companies do you think has the most effective green initiative?
Tata (Power, Automobile, Chemical): ITC Limited: Philips India: Other: 12 29 04 05

Question 5: In which sector do you think the green initiative is most required?
Power: Automobile: FMCG: Electronics: Chemical: Other: 18 13 04 01 14 00

Thank You