Developed By Md.

Ali Quadri Bbudhadityaa Roy Mazhar Imam Tasleem Ali MBA (PRIST) 3rd SEM 2010-2012 BATCH (MSRMI)

Introduction Of Company
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. It was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Type Manufacturer Country of origin Cola PepsiCo. North Carolina, U.S.A. Introduced 1898 (as Brad's Drink)June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi) Related products Coca-Cola, 7 Up, Irn Bru, Cola Turka, Big Cola PEPSI gained entry to India in 1988

First Logo

New Logo

Company profile
It was fist made by Caleb Bradham in Aug-28,1898 Brand Pepsi and other Pepsi-cola products sales 1/3rd of the total soft drinks in U.S There are many Pepsi variants. PEPSI gained entry to India in 1988 pepsi sold Lehar Pepsi until 1991 when the use of foreign brands was allowed.

WHY IT CAME TO INDIA

Young country. Taste preferences. First entry benefit.

FACTS
Pepsi was the first consumer product to have:

The original name of Pepsi Cola was Brads Drink. Pepsi in sold in more than 170 countries.

A slogan A jingle - the "Nickle Nickle Song" A comic strip in a newspaper - 1939 "Pepsi and Pete"

PepsiCo Inc.
Most successful consumer product companies in world. Company consists of: Frito-Lay, Pepsi-Cola, and Tropicana, Quakerouts Products.

PRODUCTS OF PEPSI

PRODUCT SPECIFICATIONS
Ingredients like
carbonated water high fructose corn syrup sugar colorings phosphoric acid caffeine citric acid natural flavors

LOGOS AND SLOGANS

1898 Brad's Drink 1903 1906 1908 Exhilarating, Invigorating, Aids Digestion Original Pure Food Drink Delicious and Healthful

1915
1919 1920 1928 1929 1932 1933

For All Thirsts - Pepsi:Cola

Pepsi:Cola - It makes you Scintillate Drink Pepsi:Cola - It Will Satisfy You Peps You Up! Here's Health! Sparkling, Delicious It's the Best Cola Drink

CONTD

1934

Double Size Refreshing and Healthful Join the Swing to Pepsi Twice as Much for a Nickel The Light Refreshment Refreshing Without Filling Be Sociable, Have a Pepsi Now It's Pepsi for Those Who Think Young

1938 1939 1954 1958 1961

1963
1967
1969 1973 1976
1979

Come Alive! You're in the Pepsi Generation

Taste that Beats the Others Cold, Pepsi Pours It On.
You've Got a Lot to Live, Pepsi's Got a Lot to Give Join the Pepsi People Feelin' Free Have a Pepsi Day! Catch That Pepsi Spirit

CONTD

1981
1983 1984

Pepsi's Got Your Taste for Life

Pepsi Now! The Choice of a New Generation

1987
1989 1992

America's Choice
A Generation Ahead Gotta Have It

1993
1995 1997

Be Young, Have Fun, Drink Pepsi

Nothing Else is a Pepsi Generation Next

1998
1999 2000

Same Great Taste

The Joy of Cola The Joy of Pepsi

Contd

2003

Pepsi. It's the Cola

2006

Yeh pyaas hai badi

COMPETITIORS PRODUCTS

SURVEY
Research agency ORG-MARG has conducted The Economic Times Survey of Indias Most Trusted Brands. The survey covered 4,674 consumers across 12 centers - four metros, four Class I and four class II towns. Besides an overall ranking, the study also gives insights into how consumers in different regions and population strata rank brands

The Top 10 Brands

Rank Brand

1
2 3 4

Lux
Colgate Rin Thums Up

5
6

Dettol
Fair & lovely

7
8 9

Surf
Coca cola Pepsi

10

Horlicks

TARGET MARKET
Age 12-28

PRICE
200ml 300ml 500ml 2lt Rs 8 Rs 10 Rs 20 Rs 43

Financial data
PepsiCo has 5 year sells growth rate which is much larger then Coca-Cola. Net profit margin in 5 year Avg-9.18 Capital spending 5 year growth rate in Pepsi -4.07 coca-cola- -4.93

POWER
Brand name. Taste Entry position Leader in India

PLACE
It is Easily available at Malls Kirana shops. Retail shops. School and college canteens Internet cafes Theaters.

PROCESS
Pepsi company

CUSTOMERS

BOTTLERS/ DISTRIDUTORS

RETAILERS

CUSTOMER BEHAVIOUR
o Buys sweeter than Coca Cola and they are happy to relate themselves with the brand icon. Parents are influenced by their children. o Loyalty Status

o Referral world drink.

Marketing strategy
Affordable price. For Promotional Strategy, they have used superstar Amitabh Bachhan, Sharukh Khan & cricket God Sachin Tendulkar. To target more rural people, the price of 200 ml bottle priced at Rs. 6. Ads are always catchy.

Thank

you